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Kim Coleman and Brad Williams are discussing the significance of Five for the Future, an initiative promoting the WordPress community's contribution to the platform's growth. They mention that WordPress is built by people who volunteer and are passionate about the web and the platform. They argue that building a business on top of the platform requires one to rely on WordPress itself moving forward, and contributing to the platform can make it an effort that's part of the whole team. 

They also suggest that contributing to the platform can be a lot more creative and extends beyond development work.