WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups

In this round-table show, we go deep into SEO and what works in 2016 and what can damage your website's Google ranking. We look at black hat SEO techniques you should avoid, and outdated SEO myths that do more harm than good.

This week, we're talking black hat SEO, and the outdated SEO techniques you  might be using that will do more harm than good for your Google rankings.

Our panel this week:

Jackie D'Elia https://jackiedelia.com/
Jonathan Denwood https://www.wp-tonic.com
Sallie Goetch https://www.wpfangirl.com/
John Locke https://www.lockedowndesign.com/

We have some weekly WordPress news stories that we hit in the first half hour:

1 - ButterBean Post Meta Box Framework 1.0 Released

https://wptavern.com/butterbean-post-meta-box-framework-1-0-released

2 - WordPress for Enterprise: Why Your Enterprise Business Should Use WordPress

https://kinsta.com/blog/wordpress-enterprise/

3 - Why customers want WordPress Page Builders

http://chrislema.com/want-wordpress-page-builders/



Show Table of Contents:

0:00 Intros

2:02 Weekly WordPress stories

2:05 Jason Tadlock releases ButterBean Post Meta Box Framework 1.0

6:40 Using WordPress for your enterprise business

17:20 Why do customers want page builders?

37:14 What are the crazy outdated SEO myths that people still believe?

38:10 Duplicate content / plagiarized content

38:40 Buying links / link schemes

39:30 Spam comments

40:00 Article spinning

40:15 Keyword stuffing / location + service keyword stuffing

42:25 Buying backlinks

44:20 Blog networks

44:46 Confessions of a Google Spammer https://inbound.org/blog/confessions-of-a-google-spammer

45:17 A link from a very reputable source can help your rankings

46:20 The meta keywords tag hasn't been relevant in years

46:56 Over-optimizing a site with very little content will look like spam

47:37 Duplicate meta descriptions

48:10 People don't want to hear that SEO takes time

48:40 Sallie's awesome tagline "SEO Is not a condiment"

48:50 Rebecca Gill's SEO Course
https://www.web-savvy-marketing.com/2016/02/learn-seo/

49:40 Internal linking also matters

51:12 How do you know who to trust when hiring a SEO expert?

52:00 Jackie has a great real-world story about how user experience makes a huge difference in SEO

55:15 You are optimizing your site for users, not Google

57:13 Google won't make money if they don't give people accurate results

58:40 Performance and mobile-friendliness are important for SEO

1:00:30 Some enterprise websites are still not mobile-friendly

1:01:25 We STILL don't design websites for mobile-first

1:03:05 Wix is still the dirt worst for SEO and user experience

1:05:23 Podcast outros

Subscribe to us on iTunes
https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===========

Read more content on the WP-Tonic website:

https://www.wp-tonic.com/podcast/128-black-hat-seo-outdated-seo/

===========

WP-Tonic is not just a WordPress maintenance service, but publishers of a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.

We discuss with James White CEO of IntouchCRM what its really like to run a successful SaaS company in 2016. James and team have spent the last 8 + years building one of the most popular CRMs in the UK for small businesses.

In this episode, James has a lot of insights on how to differentiate yourself from the competition, what it takes to makes sales, and the importance of email marketing.

Show Table of Contents

0:00 Intros

1:52 Why did James start a Software as a Service company in the first place?

4:20 What is the general advice James would give people starting a company or wanting to be an entrepreneur?

6:28 Dont concentrate on the technology - find your customer and focus on your marketing.

7:24 Planning is the most important step in launching a business

8:39 How the InTouch Growth Academy is helping businesses actually succeed with their CRM

9:43 "Software (by) itself doesn't do anything."

10:20 Customers need help getting started with your product

11:40 The value of a hybrid Saas and training service

12:57 The importance of listening to people who have succeeded in the same path that you are trying to walk down

14:45 Knowing who you can't help is important for your business

15:18 If you are planning the problem you want to solve, and who you want to solve it for, most of your pain as a business owner will disappear

16:57 What are the most common mistakes that the user base makes when marketing their business?

17:30 Unless you drive traffic to your site, there's no point in having a website

18:15 You have to keep following up to close a sale. Most sales take place on the fifth to twelfth interaction.

19:41 Where did James get the idea for the Growth Academy? and what sort of difference has it made in onboarding, sales, and customer success?

22:49 How does automation make following up easier? And how does this affect your overall closing rate and sales?

24:35 "There will come a time where you have to pick up the phone."

25:01 "Most people don't schedule the right amount of time to do their sales activities."

25:20 Making sure you have the discipline to do your sales activities every day.

26:06 If you don't make time to pick up the phone, you won't carry on in business for very long

26:49 "When you're busiest, that's when you need to step on the gas the hardest."

27:13 Triggered emails and the advantages they have over traditional email blasts

27:38 Relevance gets rewarded

27:49 The analogy of the two pet owners (brilliant way to explain email marketing)

29:15 Triggered emails + relevance + information means you can talk directly to a specific customer

30:03 Using email sequences to take people on a journey through the sales funnel

30:30 Understanding leads to trust, which leads to closing sales

30:54 The importance of email segmenting

32:54 "If you're too big for the small jobs, you're too small for the big jobs."

34:38 Outros and ending remarks

37:19 Easter egg outtakes

InTouch CRM

http://www.intouchcrm.com/

==================

You can find additional show notes on the WP-Tonic website:

https://www.wp-tonic.com/podcast/127-james-white-ceo-intouch-crm/

==================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

If you get value from our twice weekly WordPress podcast, we would love it if you'd give us a review on iTunes. :)

==================

WP-Tonic is not just a WordPress maintenance service, but publishers of a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.

This week, our round table of WordPress experts discussed the topic, "What's Your Overall Online Strategy?"

Our panel this week:

Sallie Goetch https://www.wpfangirl.com/

Kim Shivler https://howtobuildanonlinecourse.com/

Jackie D'Elia https://jackiedelia.com/

Johnathan Denwood https://www.wp-tonic.com/

Before the main topic, we discussed some relevant WordPress news stories.

WordPress News Stories

1 - Headway Themes Confirms Financial Difficulties, Issues Apology to Customers

https://wptavern.com/headway-themes-confirms-financial-difficulties-issues-apology-to-customers


2 - Zerif Lite Suspended from WordPress Theme Directory, 300K Users Left Without Updates

https://wptavern.com/zerif-lite-suspended-from-wordpress-theme-directory-300k-users-left-without-updates


 3 - Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks

https://wptavern.com/review-signal-publishes-2016-wordpress-hosting-performance-benchmarks



https://wptavern.com/zerif-lite-suspended-from-wordpress-theme-directory-300k-users-left-without-updates



 3 - Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks

https://wptavern.com/review-signal-publishes-2016-wordpress-hosting-performance-benchmarks



Show Table of Contents:

0:00 Intros

2:04 Weekly Stories for the World of WordPress

2:25 Headway Themes Confirms Financial Difficulties

8:25 Zerif Lite theme suspended from WordPress theme directory

15:02 Review Signal's 2016 WordPress Hosting Performance Benchmarks

16:12 The biggest surprise is where WP Engine placed

17:50 Other surprises from the hosting benchmarking

20:40 The WordPress hosting Jonathan recommends

22:30 Americans are terrible at geography

24:03 The main topic begins

24:29 Strategy is often overlooked with web projects

25:40 You will be disappointed if you don't figure out why you need a website in the first place

26:30 Ask the "Why?" questions early on

27:31 Start with the outcome and work backwards

28:40 What planning does it take to build a brand?

29:30 Defining your ideal customer is the first step

30:55 Return on investment and getting traffic

32:10 Do you have a platform?

32:45 "It's not the amount; it's the idea."

33:40 Starting from nothing is difficult, having an audience makes everything easier

34:50 Building your authority is the key

36:10 "It's not traffic; it's people."

38:01 "You want people who are looking for what you really do."

39:00 The one thing Kim needs to know before she builds you a membership site

40:28 Where many content membership sites drop the ball

41:10 The most common mistake when it comes to divvying up a website budget

42:54 Where 90% of your focus needs to be on your website

44:48 Large businesses are not immune to lack of content strategy

46:10 Planning your business model realistically

46:46 A compelling story of how enterprise clients also need web strategy from their web consultants

49:00 Ordinary consumers expect a certain level of polish and sophistication

50:38 "Is your user having a good user experience on the site?"

52:29 Podcast Outros

Be sure to get more bonus content from episode 126 on the WP-Tonic website:

https://www.wp-tonic.com/podcast/126-whats-your-overall-online-strategy/

=========================

WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.

Over a year ago I wrote one our most popular posts on the WP-Tonic’s website about the importance of speed when it comes to your WordPress-powered website in regards to usability and how Google ranks your website in SEO (search engine optimization) terms.

https://www.wp-tonic.com/blog/11-the-key-steps-to-make-your-wordpress-site-load-faster/

In this episode, we talk about 11 things you can do to make your WordPress website faster. A lot of this is based on a 3500+ word article that Jonathan put together for the WP-Tonic, but we further extrapolate the ideas and techniques talked about there.

https://www.wp-tonic.com/blog/11-the-key-steps-to-make-your-wordpress-site-load-faster/

Show Table of Contents:

0:00 Intros

2:06 Reviewing the 11 steps to making your WordPress site faster

2:59 Page speed testing tools

3:23 Google Page Speed Insights

3:48 Time to first byte is an SEO factor

4:05 Why large sites spend so much time on page speed

4:44 The waterfall view of browser resources

5:28 Chrome Developer Tools to see the waterfall view

5:50 How to find the time to first byte for your website

6:26 DNS and page speed performance

8:28 How hosting affects page speed

9:03 You will never have a fast website with shared hosting

10:29 Why managed WordPress hosting is superior to general hosting

11:52 The near-future: PHP7 and HTTP/2

12:23 What is better? nginx or Apache?

13:00 The biggest performance difference between general hosts and managed hosting

15:40 External calls and HTTP requests can affect page speed

17:20 How caching can reduce HTTP requests and improve page speed

117:52 Why you need to talk to a consultant before buying a base theme

18:35 The dirty secret about how 85% of web shops pick WordPress themes

20:40 Visual builders based on shortcodes are terrible for performance

21:38 Page speed affects your marketing efforts

23:25 You get what you pay for

24:28 The quality and number of plugins can affect page speed

28:20 How caching helps your page speed

31:04 Web fonts: how much does this affect page speed?

31:55 A short history of web fonts

33:21 The down side of using web fonts

36:07 Image optimization, and how easy it is to add tons of page weight without knowing it

37:21 A short history of web images

37:59 A huge problem with modern web design and website performance

40:35 Image compression tools like Kraken.io

41:50 CDNs: What are they, and how do they help page speed?

42:30 How CDNs work

45:40 General tips for learning more about improving page speed

47:45 Outros and some interesting news

=========================

WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development and online marketing.

We sat down with Matt Inglot of the web agency Tilted Pixel, the Freelance Transformation podcast to talk about growing an agency, how to get web clients, and the benefits of having a podcast.

Show Table of Contents:

0:00 Intros

1:11 Matt's origin story and founding Tilted Pixel

3:00 Burning the candle at three ends

3:28 Early missteps in running an agency

4:16 Figure out your Why

4:47 Don't copycat others; they may not be doing what's best for longevity

5:52 Find a mentor who has already done what you want to do

7:15 By trying to serve everyone, you serve no one (well)

7:54 Set minimum projects budgets!

9:01 Deliver results for a specific subset of the market

10:56 Step One: Establish the problem you are solving

11:27 Find out more about the business, then identify the pain

13:43 How do you know when it's time to grow your agency?

15:45 When you are a solo freelancer, you may not be charging enough - but not for the reasons you may think

18:11 If you hire employees, you must be ready to grow in a big way

19:35 Does having a larger team really make it easier to win larger projects?

22:13 What does Matt look for when hiring contractors or employees?

23:04 The one thing that will end your working relationship with an agency

24:56 What are some marketing strategies that work for web developers?

26:10 The marketing channel that you can most easily dominate in your local market

28:37 Client generation strategies, and when they work

29:31 When client generation strategies don't work

31:37 The real reason times are tough for generalist web shops right now

34:04 Have a repeatable strategy for attracting clients

34:40 "If you're a freelancer, you only need about three to ten clients a year".

36:34 What inspired Matt to target consultants and freelancers with his podcast

38:14 Building a network through a podcast

39:59 Podcast outros

Be sure to catch bonus content from this episode on the WP-Tonic site at https://www.wp-tonic.com/podcast/124-wp-tonic-matt-inglot-of-titled-pixel-on-building-a-micro-agency-and-podcast/

Guest:

Matt Inglot

https://www.tiltedpixel.com/

https://freelancetransformation.com/

=====================

Remember WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development and online marketing.

Our panel of WordPress experts discusses social media, and what role it plays in our own businesses. We examine some news stories circulating through the WordPress ecosystem.

Our panel this week: Kim Shivler, Sallie Goetch, Jackie D'Elia, John Locke.

We record our round table episodes on FireTalk every Saturday at 10am PST.

Our news stories this week:

1 - Teaching you isn’t free development time
https://www.thewpcrowd.com/wordpress/teaching-isnt-free-development/

2 - Why You Want to Get WordPress Plugin Support Licenses
https://maintainn.com/2016/06/wordpress-plugin-support-licenses/

3 -  Zerif Lite theme: Make WordPress Themes
https://themes.trac.wordpress.org/ticket/35906

Main Topic: Social Media, what role does it play in your WordPress business?

0:00 Intros

2:15 News Story 1: Teaching You Doesn't Mean Free Development Time

4:07 Meetup Groups and boundary lines

7:20 If you hire a cheap developer, we can't train them for free

7:50 The difference between pointing people at an answer and doing all the heavy lifting for them

9:24 List of resources where you can learn web development

9:50 Buying a theme doesn't make you a web developer

10:40 Clients aren't the issue; it's web professionals selling client services

12:10 Be willing to invest in yourself to further your education

13:04 News Story 2: Why You Want to Get Plugin Support Licenses

13:30 Clients need to control their plugin licenses

14:14 When developer-only licenses are okay

15:39 The "What if I got hit by a bus tomorrow?" contingency

16:38 Why piggybacking off your developer's plugin licenses is a bad idea

17:19 News Story 3: Zerif LIte theme compliance issues on the WP themes repo

17:50 Why do themes on the free repo try to bend the rules?

20:10 Moving data in 200k theme installs is problematic

21:09 Why custom post types should always be in a plugin

21:55 A free listing in the theme repo means you have to follow the rules

23:20 Backwards compatibility when you've already built stuff out in a different direction

24:55 The logic of separating theme and plugin data so sites don't break

26:05 The fear of backlash when making large-scale theme changes

26:35 Main topic: Social media and WordPress

26:45 The ROI of social media

27:45 Using Twitter cards for lead generation

29:22 The social side of social media

30:15 LinkedIn Groups can have a ROI

31:24 Social media can lead to business...indirectly

32:26 Social media for networking in your industry

33:37 Finding where your clients are hanging out

34:08 Social media can build your authority and brand

35:34 Curating content instead of blasting out your own content

36:36 Certain businesses only hang out on LinkedIn

37:23 Reposting blog content on Medium and Linkedin Plus

37:49 Curating content on social

38:45 You have to have enough content to share

39:10 Developing relationships through sharing content on social media

40:08 Defining your brand by what you share and curate

41:08 GaggleAMP for spreading content through social

42:19 Instead of retweeting, add your own quote or commentary

44:46 How do businesses use social media?

45:19 Focus on your audience; don't try to do everything

46:18 Read what you're retweeting

48:05 Only have links to social feeds you are using

49:19 Time is the big issue

50:31 Focus on the social media channel where you feel comfortable and where your audience is

51:29 Add value without doing promotional posts 24/7

52:19 Having an informational hub on social

52:50 Social media is a community and a two-way street

53:38 Don't use social as another e-blast

54:20 Using social media as an educational platform and value add

56:08 "Engage me on the platform I'm on."

56:54 Our favorite social plugins for WordPress

1:00:26 The danger of using a social profile as your de facto website

1:01:12 It comes down to ownership; you need your own platform

1:02:59 Don't bank your future on the future of a particular social platform

1:04:42 Own your core. Own, don't rent.

1:06:40 Podcast outros

Read the article on the WP-Tonic website:

https://www.wp-tonic.com/podcast/123-wp-tonic-round-table-social-media-wordpress-business/

====================

Remember WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the smartest people in WordPress development and online marketing.

We interview social media consultant Mojca Marš, founder of Super Spicy Media. We talk about social media strategies, what works and what doesn't. We examine the dominance of Facebook, the future of Twitter, and should you be on Snapchat? You really don't want miss this really interesting and insightful interview.

It's almost an hour of great knowledge from a true social media expert. Here's the table of contents for our episode with Mojca:

Show Table of Contents:

00:00 Intros

00:57 The Mojca Marš/Super Spicy Media origin story

2:05 What obstacles did Mojca face when first establishing her own company?

3:00 Establishing an online persona

3:28 Is automating social media okay?

5:27 Relationship marketing is what social media should look like

6:30 Showing personality of your brand and team stands out

7:38 How to differentiate your company on social media

8:20 What is the ROI of social media?

9:50 Measuring ROI on social does not happen in one day

10:40 Why do businesses spend so much on traditional PPC marketing?

12:15 Do early adopters to a platform have an advantage?

15:13 Jonathan gets in a meercat reference

16:53 Is more important to be on every social platform or just a few?

18:34 How do you know what social platforms you should be on?

19:08 What platform to be on if you don't know where to find your audience

19:30 The social media platforms that correlate to specific audiences

20:34 Creating content for different social platforms

21:27 Get familiar with each platform before creating content for it

22:31 The workaround you need to promote products on Instagram

23:30 When it comes to LIkes and followers, quality matters more than volume

25:08 Facebook video is going head-to-head with YouTube

25:21 A hack to get a Facebook post higher in the regular Timeline

26:29 Will we ever see another social network get as big as Facebook is now?

27:35 It matters where your friends hang out online

29:08 Where Twitter lost momentum

30:20 Why Facebook survived their dip

31:10 Why did Google+ fail?

32:21 Facebook seems to adapt well to change

33:13 Instagram lifting some features from Snapchat

34:20 Are GenXers reluctant to try new platforms like Snapchat?

36:20 Podcast outros

Visit Super Spicy Media:

http://superspicymedia.com/

Visit the website for bonus content from this episode:

https://www.wp-tonic.com/podcast/122-wp-tonic-mojca-mars-social-media-consultant/

====================

WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, and online marketing.

We really have a great panel this week and discussion, We start the show with a couple WordPress and web focus stories then we go on to our main topic of the week  the main topic of the show "The Relations Between Agencies & Freelancers." We have a great panel of guests on the show this week.

Matt Inglot https://www.tiltedpixel.com/

Nick Meagher http://byprimer.co/

Brian Jackson https://woorkup.com/

John Locke Lockedown SEO

Read the article:

https://www.wp-tonic.com/podcast/121-wp-tonic-round-table-the-relations-between-agencies-freelancers/

===========================

WP-Tonic is not just a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, and online marketing.

Matt Medeiros from The Matt Report is our guest. Our main discussion point, "Is it getting more difficult to make money in WordPress?"

Matt Medeiros knows many different facets of the WordPress ecosystem. He's the owner of Slocum Studios, a WordPress agency that specializes in higher education and publication websites. He also hosts one of the most popular WordPress podcasts, The Matt Report. Slocum Studios is also behind the Conductor plugin, which is a unique display building plugin for WordPress. He recently launched PluggedIn Radio, which is a podcast and video channel dedicated to WordPress plugin tutorials.

Because of the diversity of WordPress products and services Matt is involved in, we felt he was the perfect person to ask, "Is it getting harder to make money in the WordPress sandbox?"

Here's our 70 minute conversation with Matt, and his thoughts on the ecosystem.

Show Table of Contents:

0:00 Intros

1:28 An underlying theme in Season 3 of the Matt Report?

2:00 Is it getting harder to make money in the WordPress space?

2:55 Season 2 was an experiment

3:25 Season 3 is back to examining where people are in their business

3:54 Plateau or GTFO?

4:10 There's a trend going on in digital marketing

4:53 Things are getting a little bit harder

5:50 Focusing down on a vertical or niche makes it easier to survive

6:30 It's not getting harder because of more competition (at least not with people)

7:20 Other platforms are competition

8:50 Everyone is told to use WordPress..and then they give up on it

9:30 Getting things pixel-perfect is tough to do quickly

10:30 Where people hit the wall with Wix or Squarespace

11:35 The long game is WordPress will eventually be easier?

12:10 Why higher pay-scale projects seem to have a love affair with Drupal

13:55 Misconceptions about WordPress are still widespread

15:19 Enterprise companies like slow iteration in a CMS

16:30 Acquia may be more aggressive with enterprise sales than WordPress VIP

17:40 ExpressionEngine as a CMS

18:25 Some agencies think WordPress is equivalent to ThemeForest

19:10 Successfully positioning WordPress for enterprise projects

20:47 Products and client services in the WordPress space

21:30 Differentiation in the WordPress ecosystem

22:35 Educating low-budget clients for the future

23:23 The client exodus from all-in-one agencies or IT companies to boutique agencies

24:37 Specialization and looking for what you can focus on as a smaller agency

25:38 Where are agencies weak? Adapting to the market, and marketing in general

25:50 The drawback to productized services or consulting

27:00 Don't sell your value short

27:30 Figuring out pricing

28:05 Running your business like a business

28:35 Pushing your boundaries on pricing

28:59 The customer experience is part of your value

30:10 Finding the right clients takes work

30:55 You can't fake it till you make it with higher value projects

32:10 They hire you for continuity.

33:00 Sustainability and reinvesting

34:01 Just be real with customers

34:48 I've heard there's a gold rush, but where's the gold?

35:24 Define what you want out get out of the business

36:40 Find the clients you relate to best

37:30 You've got to get out from behind your desk

38:05 Content marketing takes time

38:29 Find the tools you are comfortable with

40:40 Podcast outros

Visit the WP-Tonic site for bonus content from this episode:

https://www.wp-tonic.com/podcast/120-matt-medeiros-getting-harder-to-make-money-in-wordpress/


Guest:

Matt Medeiros

https://mattreport.com

http://slocumstudio.com/

https://plugintut.com/

Hosts:

Jonathan Denwood

https://www.wp-tonic.com/

John Locke

Lockedown SEO

============

WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, and online marketing.

We have a great WordPress round-table discussion with a great WordPress community panel. We begin the show discussing the biggest WordPress news stories of the week. Then in the second half of the show we discuss our main show topic "Website Redesigns: What Should You Consider?"

Our panel this week:

Jackie D'Elia https://jackiedelia.com/

Sallie Goetch https://www.wpfangirl.com/

Jonathan Denwood https://www.wp-tonic.com/

John Locke Lockedown SEO

Before the main topic, we looked at our two WordPress news stories of the week:

WordPress 4.6 "Pepper" Released
https://wptavern.com/wordpress-4-6-pepper-released-streamlines-plugin-and-theme-management

Us vs Them
https://wptavern.com/us-vs-them

=================

Main Topic: Website Redesigns, What Should You Consider?

Show Table of Contents:

0:00 Intros

2:30 News Story #1: WordPress 4.6 Released

10:41 News Story #2: Us vs Them

23:00 Why Do Businesses Need Website Redesigns in the First Place?

23:34 Mobilegeddon Is What Pushed Many People To Redesign Their Sites in 2015

28:02 Envy and Fear

30:23 Customers Judge Your Overall Business by Your Website

31:20 "Your copyright date is six years old!"

32:10 Even Regular People Notice Poor Website Usability

34:00 Why Large Companies Sometimes Have Horrendous Websites

34:30 Drive To Redesign Can Come From Comparing Your Website To Your Competitors

36:40 Redesigns Can Be Delayed Because of Bad Prior Experiences, or Decision Paralysis

39:50 Who Should You Ideally Be Looking For To Do a Website Redesign?

40:10 Pros and Cons of HIring Agencies, Solo Consultants, or In-House

42:10 Different-sized  Businesses Have Different Budgets for a Website Redesign

44:54 A Proper Website Redesign Takes Time

46:15 Some Thoughts On Who NOT to Trust With Your Website Redesign

48:23 "At a certain price, they're just going to farm it out to a 12 year old".

48:54 A Good Agency Will Take Time To Ask Questions and Learn About Your Business

50:20 What Drives Jonathan Crazy About Developers Underestimating Marketing Sites

52:20 A Big Disadvantage To Hiring In-House For a Website Redesign

52:45 What Should You Be Planning For Leading Into a Redesign?

53:45 Some Compelling Reasons Why Your Consultant Should Be Doing A Discovery Phase

55:45 Without A Proper Roadmap, Your Project Will Likely Go Over-Budget

57:10 Most Clients Don't Know What Their Website Can Actually Do For Them

1:00:40 If You Have A Restricted Budget, You Must Have Restricted Expectations

1:02:00 Quality Over Quantity

1:03:00 Podcast Outros

Visit the WP-Tonic website for bonus content from this episode!

https://www.wp-tonic.com/podcast/119-website-redesigns/

=====================

WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, and online marketing.