WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups

We sit down with Chris Handy, CEO and Founder of Thinkhandy to discuss sales funnels, inbound marketing, email marketing, and nurturing leads.

http://www.thinkhandy.com/

Show Table of Contents

0:00 Intros

0:37 What is inbound marketing? How does inbound marketing relate to the sales cycle?

1:40 Inbound marketing has expanded it's meaning to the point of dilution

2:09 People buy differently than they used to

3:00 Content creation has become more casual

3:31 Answering your customers questions online

4:50 Wanting to get questions answered without talking to a sales person

5:58 50% of sales in  B2B are made before you ever speak to the prospect

7:55 Easing into the sales funnel with email marketing

8:34 Every email marketing campaign is going to look different, depending on the business and audience

9:57 People get stuck on The Law of Demand

11:09 Don't be afraid to share unique content in email newsletters

12:20 Be more of a teacher

14:08 Curating and publishing content on a specific subject in your newsletter

16:28 Building a content machine from customer and client feedback

19:08 HItting customer objections head-on

21:00 Using human language and not jargon

22:45 Why do salespeople rush to close the deal

26:26 Matching customers to what they need

29:40 Your job is to take them to the next step of the funnel

31:30 You have to have quotas in sales teams, but realize they influence behavior

33:48 LeadPages buying Drip, and thoughts on automation

38:40 Tracking source of sales referrals is important

39:39 Comparing some of the email marketing solutions

41:02 How sales teams use a CRM to get a 360 degree view of a customer

42:05 Workflows and automated sequences in email marketing

43:13 Podcast outros


You can read more content from this episode on the WP-Tonic website:
 https://www.wp-tonic.com/podcast/129-chris-handy-thinkhandy/

==================


Subscribe to WP-Tonic in iTunes and leave us a rating:
https://itunes.apple.com/us/podcast/wp-tonic-wordpress-business/id893083124?mt=2

==================

WP-Tonic is not only a WordPress support and maintenance service, but also publishers of a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.

In this round-table show, we go deep into SEO and what works in 2016 and what can damage your website's Google ranking. We look at black hat SEO techniques you should avoid, and outdated SEO myths that do more harm than good.

This week, we're talking black hat SEO, and the outdated SEO techniques you  might be using that will do more harm than good for your Google rankings.

Our panel this week:

Jackie D'Elia https://jackiedelia.com/
Jonathan Denwood https://www.wp-tonic.com
Sallie Goetch https://www.wpfangirl.com/
John Locke https://www.lockedowndesign.com/

We have some weekly WordPress news stories that we hit in the first half hour:

1 - ButterBean Post Meta Box Framework 1.0 Released

https://wptavern.com/butterbean-post-meta-box-framework-1-0-released

2 - WordPress for Enterprise: Why Your Enterprise Business Should Use WordPress

https://kinsta.com/blog/wordpress-enterprise/

3 - Why customers want WordPress Page Builders

http://chrislema.com/want-wordpress-page-builders/



Show Table of Contents:

0:00 Intros

2:02 Weekly WordPress stories

2:05 Jason Tadlock releases ButterBean Post Meta Box Framework 1.0

6:40 Using WordPress for your enterprise business

17:20 Why do customers want page builders?

37:14 What are the crazy outdated SEO myths that people still believe?

38:10 Duplicate content / plagiarized content

38:40 Buying links / link schemes

39:30 Spam comments

40:00 Article spinning

40:15 Keyword stuffing / location + service keyword stuffing

42:25 Buying backlinks

44:20 Blog networks

44:46 Confessions of a Google Spammer https://inbound.org/blog/confessions-of-a-google-spammer

45:17 A link from a very reputable source can help your rankings

46:20 The meta keywords tag hasn't been relevant in years

46:56 Over-optimizing a site with very little content will look like spam

47:37 Duplicate meta descriptions

48:10 People don't want to hear that SEO takes time

48:40 Sallie's awesome tagline "SEO Is not a condiment"

48:50 Rebecca Gill's SEO Course
https://www.web-savvy-marketing.com/2016/02/learn-seo/

49:40 Internal linking also matters

51:12 How do you know who to trust when hiring a SEO expert?

52:00 Jackie has a great real-world story about how user experience makes a huge difference in SEO

55:15 You are optimizing your site for users, not Google

57:13 Google won't make money if they don't give people accurate results

58:40 Performance and mobile-friendliness are important for SEO

1:00:30 Some enterprise websites are still not mobile-friendly

1:01:25 We STILL don't design websites for mobile-first

1:03:05 Wix is still the dirt worst for SEO and user experience

1:05:23 Podcast outros

Subscribe to us on iTunes
https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===========

Read more content on the WP-Tonic website:

https://www.wp-tonic.com/podcast/128-black-hat-seo-outdated-seo/

===========

WP-Tonic is not just a WordPress maintenance service, but publishers of a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.

In this round-table show, we go deep into SEO and what works in 2016 and what can damage your website's Google ranking. We look at black hat SEO techniques you should avoid, and outdated SEO myths that do more harm than good.

This week, we're talking black hat SEO, and the outdated SEO techniques you  might be using that will do more harm than good for your Google rankings.

Our panel this week:

Jackie D'Elia https://jackiedelia.com/
Jonathan Denwood https://www.wp-tonic.com
Sallie Goetch https://www.wpfangirl.com/
John Locke https://www.lockedowndesign.com/

We have some weekly WordPress news stories that we hit in the first half hour:

1 - ButterBean Post Meta Box Framework 1.0 Released

https://wptavern.com/butterbean-post-meta-box-framework-1-0-released

2 - WordPress for Enterprise: Why Your Enterprise Business Should Use WordPress

https://kinsta.com/blog/wordpress-enterprise/

3 - Why customers want WordPress Page Builders

http://chrislema.com/want-wordpress-page-builders/



Show Table of Contents:

0:00 Intros

2:02 Weekly WordPress stories

2:05 Jason Tadlock releases ButterBean Post Meta Box Framework 1.0

6:40 Using WordPress for your enterprise business

17:20 Why do customers want page builders?

37:14 What are the crazy outdated SEO myths that people still believe?

38:10 Duplicate content / plagiarized content

38:40 Buying links / link schemes

39:30 Spam comments

40:00 Article spinning

40:15 Keyword stuffing / location + service keyword stuffing

42:25 Buying backlinks

44:20 Blog networks

44:46 Confessions of a Google Spammer https://inbound.org/blog/confessions-of-a-google-spammer

45:17 A link from a very reputable source can help your rankings

46:20 The meta keywords tag hasn't been relevant in years

46:56 Over-optimizing a site with very little content will look like spam

47:37 Duplicate meta descriptions

48:10 People don't want to hear that SEO takes time

48:40 Sallie's awesome tagline "SEO Is not a condiment"

48:50 Rebecca Gill's SEO Course
https://www.web-savvy-marketing.com/2016/02/learn-seo/

49:40 Internal linking also matters

51:12 How do you know who to trust when hiring a SEO expert?

52:00 Jackie has a great real-world story about how user experience makes a huge difference in SEO

55:15 You are optimizing your site for users, not Google

57:13 Google won't make money if they don't give people accurate results

58:40 Performance and mobile-friendliness are important for SEO

1:00:30 Some enterprise websites are still not mobile-friendly

1:01:25 We STILL don't design websites for mobile-first

1:03:05 Wix is still the dirt worst for SEO and user experience

1:05:23 Podcast outros

Subscribe to us on iTunes
https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

===========

Read more content on the WP-Tonic website:

https://www.wp-tonic.com/podcast/128-black-hat-seo-outdated-seo/

===========

WP-Tonic is not just a WordPress maintenance service, but publishers of a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.

We discuss with James White CEO of IntouchCRM what its really like to run a successful SaaS company in 2016. James and team have spent the last 8 + years building one of the most popular CRMs in the UK for small businesses.

In this episode, James has a lot of insights on how to differentiate yourself from the competition, what it takes to makes sales, and the importance of email marketing.

Show Table of Contents

0:00 Intros

1:52 Why did James start a Software as a Service company in the first place?

4:20 What is the general advice James would give people starting a company or wanting to be an entrepreneur?

6:28 Dont concentrate on the technology - find your customer and focus on your marketing.

7:24 Planning is the most important step in launching a business

8:39 How the InTouch Growth Academy is helping businesses actually succeed with their CRM

9:43 "Software (by) itself doesn't do anything."

10:20 Customers need help getting started with your product

11:40 The value of a hybrid Saas and training service

12:57 The importance of listening to people who have succeeded in the same path that you are trying to walk down

14:45 Knowing who you can't help is important for your business

15:18 If you are planning the problem you want to solve, and who you want to solve it for, most of your pain as a business owner will disappear

16:57 What are the most common mistakes that the user base makes when marketing their business?

17:30 Unless you drive traffic to your site, there's no point in having a website

18:15 You have to keep following up to close a sale. Most sales take place on the fifth to twelfth interaction.

19:41 Where did James get the idea for the Growth Academy? and what sort of difference has it made in onboarding, sales, and customer success?

22:49 How does automation make following up easier? And how does this affect your overall closing rate and sales?

24:35 "There will come a time where you have to pick up the phone."

25:01 "Most people don't schedule the right amount of time to do their sales activities."

25:20 Making sure you have the discipline to do your sales activities every day.

26:06 If you don't make time to pick up the phone, you won't carry on in business for very long

26:49 "When you're busiest, that's when you need to step on the gas the hardest."

27:13 Triggered emails and the advantages they have over traditional email blasts

27:38 Relevance gets rewarded

27:49 The analogy of the two pet owners (brilliant way to explain email marketing)

29:15 Triggered emails + relevance + information means you can talk directly to a specific customer

30:03 Using email sequences to take people on a journey through the sales funnel

30:30 Understanding leads to trust, which leads to closing sales

30:54 The importance of email segmenting

32:54 "If you're too big for the small jobs, you're too small for the big jobs."

34:38 Outros and ending remarks

37:19 Easter egg outtakes

InTouch CRM

http://www.intouchcrm.com/

==================

You can find additional show notes on the WP-Tonic website:

https://www.wp-tonic.com/podcast/127-james-white-ceo-intouch-crm/

==================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

If you get value from our twice weekly WordPress podcast, we would love it if you'd give us a review on iTunes. :)

==================

WP-Tonic is not just a WordPress maintenance service, but publishers of a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.

We discuss with James White CEO of IntouchCRM what its really like to run a successful SaaS company in 2016. James and team have spent the last 8 + years building one of the most popular CRMs in the UK for small businesses.

In this episode, James has a lot of insights on how to differentiate yourself from the competition, what it takes to makes sales, and the importance of email marketing.

Show Table of Contents

0:00 Intros

1:52 Why did James start a Software as a Service company in the first place?

4:20 What is the general advice James would give people starting a company or wanting to be an entrepreneur?

6:28 Dont concentrate on the technology - find your customer and focus on your marketing.

7:24 Planning is the most important step in launching a business

8:39 How the InTouch Growth Academy is helping businesses actually succeed with their CRM

9:43 "Software (by) itself doesn't do anything."

10:20 Customers need help getting started with your product

11:40 The value of a hybrid Saas and training service

12:57 The importance of listening to people who have succeeded in the same path that you are trying to walk down

14:45 Knowing who you can't help is important for your business

15:18 If you are planning the problem you want to solve, and who you want to solve it for, most of your pain as a business owner will disappear

16:57 What are the most common mistakes that the user base makes when marketing their business?

17:30 Unless you drive traffic to your site, there's no point in having a website

18:15 You have to keep following up to close a sale. Most sales take place on the fifth to twelfth interaction.

19:41 Where did James get the idea for the Growth Academy? and what sort of difference has it made in onboarding, sales, and customer success?

22:49 How does automation make following up easier? And how does this affect your overall closing rate and sales?

24:35 "There will come a time where you have to pick up the phone."

25:01 "Most people don't schedule the right amount of time to do their sales activities."

25:20 Making sure you have the discipline to do your sales activities every day.

26:06 If you don't make time to pick up the phone, you won't carry on in business for very long

26:49 "When you're busiest, that's when you need to step on the gas the hardest."

27:13 Triggered emails and the advantages they have over traditional email blasts

27:38 Relevance gets rewarded

27:49 The analogy of the two pet owners (brilliant way to explain email marketing)

29:15 Triggered emails + relevance + information means you can talk directly to a specific customer

30:03 Using email sequences to take people on a journey through the sales funnel

30:30 Understanding leads to trust, which leads to closing sales

30:54 The importance of email segmenting

32:54 "If you're too big for the small jobs, you're too small for the big jobs."

34:38 Outros and ending remarks

37:19 Easter egg outtakes

InTouch CRM

http://www.intouchcrm.com/

==================

You can find additional show notes on the WP-Tonic website:

https://www.wp-tonic.com/podcast/127-james-white-ceo-intouch-crm/

==================

Subscribe to WP-Tonic on iTunes

https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

If you get value from our twice weekly WordPress podcast, we would love it if you'd give us a review on iTunes. :)

==================

WP-Tonic is not just a WordPress maintenance service, but publishers of a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.

This week, our round table of WordPress experts discussed the topic, "What's Your Overall Online Strategy?"

Our panel this week:

Sallie Goetch https://www.wpfangirl.com/

Kim Shivler https://howtobuildanonlinecourse.com/

Jackie D'Elia https://jackiedelia.com/

Johnathan Denwood https://www.wp-tonic.com/

Before the main topic, we discussed some relevant WordPress news stories.

WordPress News Stories

1 - Headway Themes Confirms Financial Difficulties, Issues Apology to Customers

https://wptavern.com/headway-themes-confirms-financial-difficulties-issues-apology-to-customers


2 - Zerif Lite Suspended from WordPress Theme Directory, 300K Users Left Without Updates

https://wptavern.com/zerif-lite-suspended-from-wordpress-theme-directory-300k-users-left-without-updates


 3 - Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks

https://wptavern.com/review-signal-publishes-2016-wordpress-hosting-performance-benchmarks



https://wptavern.com/zerif-lite-suspended-from-wordpress-theme-directory-300k-users-left-without-updates



 3 - Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks

https://wptavern.com/review-signal-publishes-2016-wordpress-hosting-performance-benchmarks



Show Table of Contents:

0:00 Intros

2:04 Weekly Stories for the World of WordPress

2:25 Headway Themes Confirms Financial Difficulties

8:25 Zerif Lite theme suspended from WordPress theme directory

15:02 Review Signal's 2016 WordPress Hosting Performance Benchmarks

16:12 The biggest surprise is where WP Engine placed

17:50 Other surprises from the hosting benchmarking

20:40 The WordPress hosting Jonathan recommends

22:30 Americans are terrible at geography

24:03 The main topic begins

24:29 Strategy is often overlooked with web projects

25:40 You will be disappointed if you don't figure out why you need a website in the first place

26:30 Ask the "Why?" questions early on

27:31 Start with the outcome and work backwards

28:40 What planning does it take to build a brand?

29:30 Defining your ideal customer is the first step

30:55 Return on investment and getting traffic

32:10 Do you have a platform?

32:45 "It's not the amount; it's the idea."

33:40 Starting from nothing is difficult, having an audience makes everything easier

34:50 Building your authority is the key

36:10 "It's not traffic; it's people."

38:01 "You want people who are looking for what you really do."

39:00 The one thing Kim needs to know before she builds you a membership site

40:28 Where many content membership sites drop the ball

41:10 The most common mistake when it comes to divvying up a website budget

42:54 Where 90% of your focus needs to be on your website

44:48 Large businesses are not immune to lack of content strategy

46:10 Planning your business model realistically

46:46 A compelling story of how enterprise clients also need web strategy from their web consultants

49:00 Ordinary consumers expect a certain level of polish and sophistication

50:38 "Is your user having a good user experience on the site?"

52:29 Podcast Outros

Be sure to get more bonus content from episode 126 on the WP-Tonic website:

https://www.wp-tonic.com/podcast/126-whats-your-overall-online-strategy/

=========================

WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.

This week, our round table of WordPress experts discussed the topic, "What's Your Overall Online Strategy?"

Our panel this week:

Sallie Goetch https://www.wpfangirl.com/

Kim Shivler https://howtobuildanonlinecourse.com/

Jackie D'Elia https://jackiedelia.com/

Johnathan Denwood https://www.wp-tonic.com/

Before the main topic, we discussed some relevant WordPress news stories.

WordPress News Stories

1 - Headway Themes Confirms Financial Difficulties, Issues Apology to Customers

https://wptavern.com/headway-themes-confirms-financial-difficulties-issues-apology-to-customers


2 - Zerif Lite Suspended from WordPress Theme Directory, 300K Users Left Without Updates

https://wptavern.com/zerif-lite-suspended-from-wordpress-theme-directory-300k-users-left-without-updates


 3 - Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks

https://wptavern.com/review-signal-publishes-2016-wordpress-hosting-performance-benchmarks



https://wptavern.com/zerif-lite-suspended-from-wordpress-theme-directory-300k-users-left-without-updates



 3 - Review Signal Publishes 2016 WordPress Hosting Performance Benchmarks

https://wptavern.com/review-signal-publishes-2016-wordpress-hosting-performance-benchmarks



Show Table of Contents:

0:00 Intros

2:04 Weekly Stories for the World of WordPress

2:25 Headway Themes Confirms Financial Difficulties

8:25 Zerif Lite theme suspended from WordPress theme directory

15:02 Review Signal's 2016 WordPress Hosting Performance Benchmarks

16:12 The biggest surprise is where WP Engine placed

17:50 Other surprises from the hosting benchmarking

20:40 The WordPress hosting Jonathan recommends

22:30 Americans are terrible at geography

24:03 The main topic begins

24:29 Strategy is often overlooked with web projects

25:40 You will be disappointed if you don't figure out why you need a website in the first place

26:30 Ask the "Why?" questions early on

27:31 Start with the outcome and work backwards

28:40 What planning does it take to build a brand?

29:30 Defining your ideal customer is the first step

30:55 Return on investment and getting traffic

32:10 Do you have a platform?

32:45 "It's not the amount; it's the idea."

33:40 Starting from nothing is difficult, having an audience makes everything easier

34:50 Building your authority is the key

36:10 "It's not traffic; it's people."

38:01 "You want people who are looking for what you really do."

39:00 The one thing Kim needs to know before she builds you a membership site

40:28 Where many content membership sites drop the ball

41:10 The most common mistake when it comes to divvying up a website budget

42:54 Where 90% of your focus needs to be on your website

44:48 Large businesses are not immune to lack of content strategy

46:10 Planning your business model realistically

46:46 A compelling story of how enterprise clients also need web strategy from their web consultants

49:00 Ordinary consumers expect a certain level of polish and sophistication

50:38 "Is your user having a good user experience on the site?"

52:29 Podcast Outros

Be sure to get more bonus content from episode 126 on the WP-Tonic website:

https://www.wp-tonic.com/podcast/126-whats-your-overall-online-strategy/

=========================

WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress business podcast where we talk with some of the most successful people in WordPress development and online marketing.

Over a year ago I wrote one our most popular posts on the WP-Tonic’s website about the importance of speed when it comes to your WordPress-powered website in regards to usability and how Google ranks your website in SEO (search engine optimization) terms.

https://www.wp-tonic.com/blog/11-the-key-steps-to-make-your-wordpress-site-load-faster/

In this episode, we talk about 11 things you can do to make your WordPress website faster. A lot of this is based on a 3500+ word article that Jonathan put together for the WP-Tonic, but we further extrapolate the ideas and techniques talked about there.

https://www.wp-tonic.com/blog/11-the-key-steps-to-make-your-wordpress-site-load-faster/

Show Table of Contents:

0:00 Intros

2:06 Reviewing the 11 steps to making your WordPress site faster

2:59 Page speed testing tools

3:23 Google Page Speed Insights

3:48 Time to first byte is an SEO factor

4:05 Why large sites spend so much time on page speed

4:44 The waterfall view of browser resources

5:28 Chrome Developer Tools to see the waterfall view

5:50 How to find the time to first byte for your website

6:26 DNS and page speed performance

8:28 How hosting affects page speed

9:03 You will never have a fast website with shared hosting

10:29 Why managed WordPress hosting is superior to general hosting

11:52 The near-future: PHP7 and HTTP/2

12:23 What is better? nginx or Apache?

13:00 The biggest performance difference between general hosts and managed hosting

15:40 External calls and HTTP requests can affect page speed

17:20 How caching can reduce HTTP requests and improve page speed

117:52 Why you need to talk to a consultant before buying a base theme

18:35 The dirty secret about how 85% of web shops pick WordPress themes

20:40 Visual builders based on shortcodes are terrible for performance

21:38 Page speed affects your marketing efforts

23:25 You get what you pay for

24:28 The quality and number of plugins can affect page speed

28:20 How caching helps your page speed

31:04 Web fonts: how much does this affect page speed?

31:55 A short history of web fonts

33:21 The down side of using web fonts

36:07 Image optimization, and how easy it is to add tons of page weight without knowing it

37:21 A short history of web images

37:59 A huge problem with modern web design and website performance

40:35 Image compression tools like Kraken.io

41:50 CDNs: What are they, and how do they help page speed?

42:30 How CDNs work

45:40 General tips for learning more about improving page speed

47:45 Outros and some interesting news

=========================

WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development and online marketing.

Over a year ago I wrote one our most popular posts on the WP-Tonic’s website about the importance of speed when it comes to your WordPress-powered website in regards to usability and how Google ranks your website in SEO (search engine optimization) terms.

https://www.wp-tonic.com/blog/11-the-key-steps-to-make-your-wordpress-site-load-faster/

In this episode, we talk about 11 things you can do to make your WordPress website faster. A lot of this is based on a 3500+ word article that Jonathan put together for the WP-Tonic, but we further extrapolate the ideas and techniques talked about there.

https://www.wp-tonic.com/blog/11-the-key-steps-to-make-your-wordpress-site-load-faster/

Show Table of Contents:

0:00 Intros

2:06 Reviewing the 11 steps to making your WordPress site faster

2:59 Page speed testing tools

3:23 Google Page Speed Insights

3:48 Time to first byte is an SEO factor

4:05 Why large sites spend so much time on page speed

4:44 The waterfall view of browser resources

5:28 Chrome Developer Tools to see the waterfall view

5:50 How to find the time to first byte for your website

6:26 DNS and page speed performance

8:28 How hosting affects page speed

9:03 You will never have a fast website with shared hosting

10:29 Why managed WordPress hosting is superior to general hosting

11:52 The near-future: PHP7 and HTTP/2

12:23 What is better? nginx or Apache?

13:00 The biggest performance difference between general hosts and managed hosting

15:40 External calls and HTTP requests can affect page speed

17:20 How caching can reduce HTTP requests and improve page speed

117:52 Why you need to talk to a consultant before buying a base theme

18:35 The dirty secret about how 85% of web shops pick WordPress themes

20:40 Visual builders based on shortcodes are terrible for performance

21:38 Page speed affects your marketing efforts

23:25 You get what you pay for

24:28 The quality and number of plugins can affect page speed

28:20 How caching helps your page speed

31:04 Web fonts: how much does this affect page speed?

31:55 A short history of web fonts

33:21 The down side of using web fonts

36:07 Image optimization, and how easy it is to add tons of page weight without knowing it

37:21 A short history of web images

37:59 A huge problem with modern web design and website performance

40:35 Image compression tools like Kraken.io

41:50 CDNs: What are they, and how do they help page speed?

42:30 How CDNs work

45:40 General tips for learning more about improving page speed

47:45 Outros and some interesting news

=========================

WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development and online marketing.

We sat down with Matt Inglot of the web agency Tilted Pixel, the Freelance Transformation podcast to talk about growing an agency, how to get web clients, and the benefits of having a podcast.

Show Table of Contents:

0:00 Intros

1:11 Matt's origin story and founding Tilted Pixel

3:00 Burning the candle at three ends

3:28 Early missteps in running an agency

4:16 Figure out your Why

4:47 Don't copycat others; they may not be doing what's best for longevity

5:52 Find a mentor who has already done what you want to do

7:15 By trying to serve everyone, you serve no one (well)

7:54 Set minimum projects budgets!

9:01 Deliver results for a specific subset of the market

10:56 Step One: Establish the problem you are solving

11:27 Find out more about the business, then identify the pain

13:43 How do you know when it's time to grow your agency?

15:45 When you are a solo freelancer, you may not be charging enough - but not for the reasons you may think

18:11 If you hire employees, you must be ready to grow in a big way

19:35 Does having a larger team really make it easier to win larger projects?

22:13 What does Matt look for when hiring contractors or employees?

23:04 The one thing that will end your working relationship with an agency

24:56 What are some marketing strategies that work for web developers?

26:10 The marketing channel that you can most easily dominate in your local market

28:37 Client generation strategies, and when they work

29:31 When client generation strategies don't work

31:37 The real reason times are tough for generalist web shops right now

34:04 Have a repeatable strategy for attracting clients

34:40 "If you're a freelancer, you only need about three to ten clients a year".

36:34 What inspired Matt to target consultants and freelancers with his podcast

38:14 Building a network through a podcast

39:59 Podcast outros

Be sure to catch bonus content from this episode on the WP-Tonic site at https://www.wp-tonic.com/podcast/124-wp-tonic-matt-inglot-of-titled-pixel-on-building-a-micro-agency-and-podcast/

Guest:

Matt Inglot

https://www.tiltedpixel.com/

https://freelancetransformation.com/

=====================

Remember WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development and online marketing.