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WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups

By Jonathan Denwood & Kurt von AhnenBusinessTechnologyEducation
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WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups episodes

  • 124 Matt Inglot of Tilted Pixel on Building a Micro-Agency and Podcast

    We sat down with Matt Inglot of the web agency Tilted Pixel, the Freelance Transformation podcast to talk about growing an agency, how to get web clients, and the benefits of having a podcast.

     

    Show Table of Contents:


    0:00 Intros


    1:11 Matt's origin story and founding Tilted Pixel


    3:00 Burning the candle at three ends


    3:28 Early missteps in running an agency


    4:16 Figure out your Why


    4:47 Don't copycat others; they may not be doing what's best for longevity


    5:52 Find a mentor who has already done what you want to do


    7:15 By trying to serve everyone, you serve no one (well)


    7:54 Set minimum projects budgets!


    9:01 Deliver results for a specific subset of the market


    10:56 Step One: Establish the problem you are solving


    11:27 Find out more about the business, then identify the pain


    13:43 How do you know when it's time to grow your agency?


    15:45 When you are a solo freelancer, you may not be charging enough - but not for the reasons you may think


    18:11 If you hire employees, you must be ready to grow in a big way


    19:35 Does having a larger team really make it easier to win larger projects?


    22:13 What does Matt look for when hiring contractors or employees?


    23:04 The one thing that will end your working relationship with an agency


    24:56 What are some marketing strategies that work for web developers?


    26:10 The marketing channel that you can most easily dominate in your local market


    28:37 Client generation strategies, and when they work


    29:31 When client generation strategies don't work


    31:37 The real reason times are tough for generalist web shops right now


    34:04 Have a repeatable strategy for attracting clients


    34:40 "If you're a freelancer, you only need about three to ten clients a year".


    36:34 What inspired Matt to target consultants and freelancers with his podcast


    38:14 Building a network through a podcast


    39:59 Podcast outros

     

    Be sure to catch bonus content from this episode on the WP-Tonic site at https://www.wp-tonic.com/podcast/124-wp-tonic-matt-inglot-of-titled-pixel-on-building-a-micro-agency-and-podcast/

     

    Guest:


    Matt Inglot


    https://www.tiltedpixel.com/


    https://freelancetransformation.com/

     

     

    =====================

     

    Remember WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development and online marketing.

     

    42 min
  • 123 Social Media: What Role Does it Play in Your WordPress-based Business

    Our panel of WordPress experts discusses social media, and what role it plays in our own businesses. We examine some news stories circulating through the WordPress ecosystem.

    Our panel this week: Kim Shivler, Sallie Goetch, Jackie D'Elia, John Locke.

    We record our round table episodes on FireTalk every Saturday at 10am PST.

     

    Our news stories this week:

    1 - Teaching you isn’t free development time
    https://www.thewpcrowd.com/wordpress/teaching-isnt-free-development/

    2 - Why You Want to Get WordPress Plugin Support Licenses
    https://maintainn.com/2016/06/wordpress-plugin-support-licenses/

    3 -  Zerif Lite theme: Make WordPress Themes
    https://themes.trac.wordpress.org/ticket/35906

     

    Main Topic: Social Media, what role does it play in your WordPress business?

     

    0:00 Intros


    2:15 News Story 1: Teaching You Doesn't Mean Free Development Time


    4:07 Meetup Groups and boundary lines


    7:20 If you hire a cheap developer, we can't train them for free


    7:50 The difference between pointing people at an answer and doing all the heavy lifting for them


    9:24 List of resources where you can learn web development


    9:50 Buying a theme doesn't make you a web developer


    10:40 Clients aren't the issue; it's web professionals selling client services


    12:10 Be willing to invest in yourself to further your education


    13:04 News Story 2: Why You Want to Get Plugin Support Licenses


    13:30 Clients need to control their plugin licenses


    14:14 When developer-only licenses are okay


    15:39 The "What if I got hit by a bus tomorrow?" contingency


    16:38 Why piggybacking off your developer's plugin licenses is a bad idea


    17:19 News Story 3: Zerif LIte theme compliance issues on the WP themes repo


    17:50 Why do themes on the free repo try to bend the rules?


    20:10 Moving data in 200k theme installs is problematic


    21:09 Why custom post types should always be in a plugin


    21:55 A free listing in the theme repo means you have to follow the rules


    23:20 Backwards compatibility when you've already built stuff out in a different direction


    24:55 The logic of separating theme and plugin data so sites don't break


    26:05 The fear of backlash when making large-scale theme changes


    26:35 Main topic: Social media and WordPress


    26:45 The ROI of social media


    27:45 Using Twitter cards for lead generation


    29:22 The social side of social media


    30:15 LinkedIn Groups can have a ROI


    31:24 Social media can lead to business...indirectly


    32:26 Social media for networking in your industry


    33:37 Finding where your clients are hanging out


    34:08 Social media can build your authority and brand


    35:34 Curating content instead of blasting out your own content


    36:36 Certain businesses only hang out on LinkedIn


    37:23 Reposting blog content on Medium and Linkedin Plus


    37:49 Curating content on social


    38:45 You have to have enough content to share


    39:10 Developing relationships through sharing content on social media


    40:08 Defining your brand by what you share and curate


    41:08 GaggleAMP for spreading content through social


    42:19 Instead of retweeting, add your own quote or commentary


    44:46 How do businesses use social media?


    45:19 Focus on your audience; don't try to do everything


    46:18 Read what you're retweeting


    48:05 Only have links to social feeds you are using


    49:19 Time is the big issue


    50:31 Focus on the social media channel where you feel comfortable and where your audience is


    51:29 Add value without doing promotional posts 24/7


    52:19 Having an informational hub on social


    52:50 Social media is a community and a two-way street


    53:38 Don't use social as another e-blast


    54:20 Using social media as an educational platform and value add


    56:08 "Engage me on the platform I'm on."


    56:54 Our favorite social plugins for WordPress


    1:00:26 The danger of using a social profile as your de facto website


    1:01:12 It comes down to ownership; you need your own platform


    1:02:59 Don't bank your future on the future of a particular social platform


    1:04:42 Own your core. Own, don't rent.


    1:06:40 Podcast outros

     

    Read the article on the WP-Tonic website:

    https://www.wp-tonic.com/podcast/123-wp-tonic-round-table-social-media-wordpress-business/

     

    ====================

     

    Remember WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the smartest people in WordPress development and online marketing.

    1 hr 10 min
  • 123 Social Media: What Role Does it Play in Your WordPress-based Business

    Our panel of WordPress experts discusses social media, and what role it plays in our own businesses. We examine some news stories circulating through the WordPress ecosystem.

    Our panel this week: Kim Shivler, Sallie Goetch, Jackie D'Elia, John Locke.

    We record our round table episodes on FireTalk every Saturday at 10am PST.

     

    Our news stories this week:

    1 - Teaching you isn’t free development time
    https://www.thewpcrowd.com/wordpress/teaching-isnt-free-development/

    2 - Why You Want to Get WordPress Plugin Support Licenses
    https://maintainn.com/2016/06/wordpress-plugin-support-licenses/

    3 -  Zerif Lite theme: Make WordPress Themes
    https://themes.trac.wordpress.org/ticket/35906

     

    Main Topic: Social Media, what role does it play in your WordPress business?

     

    0:00 Intros


    2:15 News Story 1: Teaching You Doesn't Mean Free Development Time


    4:07 Meetup Groups and boundary lines


    7:20 If you hire a cheap developer, we can't train them for free


    7:50 The difference between pointing people at an answer and doing all the heavy lifting for them


    9:24 List of resources where you can learn web development


    9:50 Buying a theme doesn't make you a web developer


    10:40 Clients aren't the issue; it's web professionals selling client services


    12:10 Be willing to invest in yourself to further your education


    13:04 News Story 2: Why You Want to Get Plugin Support Licenses


    13:30 Clients need to control their plugin licenses


    14:14 When developer-only licenses are okay


    15:39 The "What if I got hit by a bus tomorrow?" contingency


    16:38 Why piggybacking off your developer's plugin licenses is a bad idea


    17:19 News Story 3: Zerif LIte theme compliance issues on the WP themes repo


    17:50 Why do themes on the free repo try to bend the rules?


    20:10 Moving data in 200k theme installs is problematic


    21:09 Why custom post types should always be in a plugin


    21:55 A free listing in the theme repo means you have to follow the rules


    23:20 Backwards compatibility when you've already built stuff out in a different direction


    24:55 The logic of separating theme and plugin data so sites don't break


    26:05 The fear of backlash when making large-scale theme changes


    26:35 Main topic: Social media and WordPress


    26:45 The ROI of social media


    27:45 Using Twitter cards for lead generation


    29:22 The social side of social media


    30:15 LinkedIn Groups can have a ROI


    31:24 Social media can lead to business...indirectly


    32:26 Social media for networking in your industry


    33:37 Finding where your clients are hanging out


    34:08 Social media can build your authority and brand


    35:34 Curating content instead of blasting out your own content


    36:36 Certain businesses only hang out on LinkedIn


    37:23 Reposting blog content on Medium and Linkedin Plus


    37:49 Curating content on social


    38:45 You have to have enough content to share


    39:10 Developing relationships through sharing content on social media


    40:08 Defining your brand by what you share and curate


    41:08 GaggleAMP for spreading content through social


    42:19 Instead of retweeting, add your own quote or commentary


    44:46 How do businesses use social media?


    45:19 Focus on your audience; don't try to do everything


    46:18 Read what you're retweeting


    48:05 Only have links to social feeds you are using


    49:19 Time is the big issue


    50:31 Focus on the social media channel where you feel comfortable and where your audience is


    51:29 Add value without doing promotional posts 24/7


    52:19 Having an informational hub on social


    52:50 Social media is a community and a two-way street


    53:38 Don't use social as another e-blast


    54:20 Using social media as an educational platform and value add


    56:08 "Engage me on the platform I'm on."


    56:54 Our favorite social plugins for WordPress


    1:00:26 The danger of using a social profile as your de facto website


    1:01:12 It comes down to ownership; you need your own platform


    1:02:59 Don't bank your future on the future of a particular social platform


    1:04:42 Own your core. Own, don't rent.


    1:06:40 Podcast outros

     

    Read the article on the WP-Tonic website:

    https://www.wp-tonic.com/podcast/123-wp-tonic-round-table-social-media-wordpress-business/

     

    ====================

     

    Remember WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the smartest people in WordPress development and online marketing.

    1 hr 10 min
  • 122 Mojca Marš, Social Media Consultant with Super Spicy Media

    We interview social media consultant Mojca Marš, founder of Super Spicy Media. We talk about social media strategies, what works and what doesn't. We examine the dominance of Facebook, the future of Twitter, and should you be on Snapchat? You really don't want miss this really interesting and insightful interview.

     

    It's almost an hour of great knowledge from a true social media expert. Here's the table of contents for our episode with Mojca:

    Show Table of Contents:


    00:00 Intros


    00:57 The Mojca Marš/Super Spicy Media origin story


    2:05 What obstacles did Mojca face when first establishing her own company?


    3:00 Establishing an online persona


    3:28 Is automating social media okay?


    5:27 Relationship marketing is what social media should look like


    6:30 Showing personality of your brand and team stands out


    7:38 How to differentiate your company on social media


    8:20 What is the ROI of social media?


    9:50 Measuring ROI on social does not happen in one day


    10:40 Why do businesses spend so much on traditional PPC marketing?


    12:15 Do early adopters to a platform have an advantage?


    15:13 Jonathan gets in a meercat reference


    16:53 Is more important to be on every social platform or just a few?


    18:34 How do you know what social platforms you should be on?


    19:08 What platform to be on if you don't know where to find your audience


    19:30 The social media platforms that correlate to specific audiences


    20:34 Creating content for different social platforms


    21:27 Get familiar with each platform before creating content for it


    22:31 The workaround you need to promote products on Instagram


    23:30 When it comes to LIkes and followers, quality matters more than volume


    25:08 Facebook video is going head-to-head with YouTube


    25:21 A hack to get a Facebook post higher in the regular Timeline


    26:29 Will we ever see another social network get as big as Facebook is now?


    27:35 It matters where your friends hang out online


    29:08 Where Twitter lost momentum


    30:20 Why Facebook survived their dip


    31:10 Why did Google+ fail?


    32:21 Facebook seems to adapt well to change


    33:13 Instagram lifting some features from Snapchat


    34:20 Are GenXers reluctant to try new platforms like Snapchat?


    36:20 Podcast outros

     

    Visit Super Spicy Media:

     

    http://superspicymedia.com/

     

    Visit the website for bonus content from this episode:

     

    https://www.wp-tonic.com/podcast/122-wp-tonic-mojca-mars-social-media-consultant/

     

     

    ====================

     

    WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, and online marketing.

    39 min
  • 122 Mojca Marš, Social Media Consultant with Super Spicy Media

    We interview social media consultant Mojca Marš, founder of Super Spicy Media. We talk about social media strategies, what works and what doesn't. We examine the dominance of Facebook, the future of Twitter, and should you be on Snapchat? You really don't want miss this really interesting and insightful interview.

     

    It's almost an hour of great knowledge from a true social media expert. Here's the table of contents for our episode with Mojca:

    Show Table of Contents:


    00:00 Intros


    00:57 The Mojca Marš/Super Spicy Media origin story


    2:05 What obstacles did Mojca face when first establishing her own company?


    3:00 Establishing an online persona


    3:28 Is automating social media okay?


    5:27 Relationship marketing is what social media should look like


    6:30 Showing personality of your brand and team stands out


    7:38 How to differentiate your company on social media


    8:20 What is the ROI of social media?


    9:50 Measuring ROI on social does not happen in one day


    10:40 Why do businesses spend so much on traditional PPC marketing?


    12:15 Do early adopters to a platform have an advantage?


    15:13 Jonathan gets in a meercat reference


    16:53 Is more important to be on every social platform or just a few?


    18:34 How do you know what social platforms you should be on?


    19:08 What platform to be on if you don't know where to find your audience


    19:30 The social media platforms that correlate to specific audiences


    20:34 Creating content for different social platforms


    21:27 Get familiar with each platform before creating content for it


    22:31 The workaround you need to promote products on Instagram


    23:30 When it comes to LIkes and followers, quality matters more than volume


    25:08 Facebook video is going head-to-head with YouTube


    25:21 A hack to get a Facebook post higher in the regular Timeline


    26:29 Will we ever see another social network get as big as Facebook is now?


    27:35 It matters where your friends hang out online


    29:08 Where Twitter lost momentum


    30:20 Why Facebook survived their dip


    31:10 Why did Google+ fail?


    32:21 Facebook seems to adapt well to change


    33:13 Instagram lifting some features from Snapchat


    34:20 Are GenXers reluctant to try new platforms like Snapchat?


    36:20 Podcast outros

     

    Visit Super Spicy Media:

     

    http://superspicymedia.com/

     

    Visit the website for bonus content from this episode:

     

    https://www.wp-tonic.com/podcast/122-wp-tonic-mojca-mars-social-media-consultant/

     

     

    ====================

     

    WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, and online marketing.

    39 min
  • 121 The Relationships Between Agencies & Freelancers.

    We really have a great panel this week and discussion, We start the show with a couple WordPress and web focus stories then we go on to our main topic of the week  the main topic of the show "The Relations Between Agencies & Freelancers." We have a great panel of guests on the show this week.

    Matt Inglot https://www.tiltedpixel.com/

    Nick Meagher http://byprimer.co/

    Brian Jackson https://woorkup.com/


    John Locke Lockedown SEO

     

    Read the article:

    https://www.wp-tonic.com/podcast/121-wp-tonic-round-table-the-relations-between-agencies-freelancers/

     

     

    ===========================

     

    WP-Tonic is not just a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, and online marketing.

    1 hr 4 min
  • 121 The Relationships Between Agencies & Freelancers.

    We really have a great panel this week and discussion, We start the show with a couple WordPress and web focus stories then we go on to our main topic of the week  the main topic of the show "The Relations Between Agencies & Freelancers." We have a great panel of guests on the show this week.

    Matt Inglot https://www.tiltedpixel.com/

    Nick Meagher http://byprimer.co/

    Brian Jackson https://woorkup.com/


    John Locke https://www.lockedowndesign.com/

     

    Read the article:

    https://www.wp-tonic.com/podcast/121-wp-tonic-round-table-the-relations-between-agencies-freelancers/

     

     

    ===========================

     

    WP-Tonic is not just a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, and online marketing.

    1 hr 4 min
  • 120 We ask Matt Medeiros, "Is It Getting Harder to Make Money in WordPress?"

    Matt Medeiros from The Matt Report is our guest. Our main discussion point, "Is it getting more difficult to make money in WordPress?"

    Matt Medeiros knows many different facets of the WordPress ecosystem. He's the owner of Slocum Studios, a WordPress agency that specializes in higher education and publication websites. He also hosts one of the most popular WordPress podcasts, The Matt Report. Slocum Studios is also behind the Conductor plugin, which is a unique display building plugin for WordPress. He recently launched PluggedIn Radio, which is a podcast and video channel dedicated to WordPress plugin tutorials.

    Because of the diversity of WordPress products and services Matt is involved in, we felt he was the perfect person to ask, "Is it getting harder to make money in the WordPress sandbox?"

    Here's our 70 minute conversation with Matt, and his thoughts on the ecosystem.

    Show Table of Contents:


    0:00 Intros


    1:28 An underlying theme in Season 3 of the Matt Report?


    2:00 Is it getting harder to make money in the WordPress space?


    2:55 Season 2 was an experiment


    3:25 Season 3 is back to examining where people are in their business


    3:54 Plateau or GTFO?


    4:10 There's a trend going on in digital marketing


    4:53 Things are getting a little bit harder


    5:50 Focusing down on a vertical or niche makes it easier to survive


    6:30 It's not getting harder because of more competition (at least not with people)


    7:20 Other platforms are competition


    8:50 Everyone is told to use WordPress..and then they give up on it


    9:30 Getting things pixel-perfect is tough to do quickly


    10:30 Where people hit the wall with Wix or Squarespace


    11:35 The long game is WordPress will eventually be easier?


    12:10 Why higher pay-scale projects seem to have a love affair with Drupal


    13:55 Misconceptions about WordPress are still widespread


    15:19 Enterprise companies like slow iteration in a CMS


    16:30 Acquia may be more aggressive with enterprise sales than WordPress VIP


    17:40 ExpressionEngine as a CMS


    18:25 Some agencies think WordPress is equivalent to ThemeForest


    19:10 Successfully positioning WordPress for enterprise projects


    20:47 Products and client services in the WordPress space


    21:30 Differentiation in the WordPress ecosystem


    22:35 Educating low-budget clients for the future


    23:23 The client exodus from all-in-one agencies or IT companies to boutique agencies


    24:37 Specialization and looking for what you can focus on as a smaller agency


    25:38 Where are agencies weak? Adapting to the market, and marketing in general


    25:50 The drawback to productized services or consulting


    27:00 Don't sell your value short


    27:30 Figuring out pricing


    28:05 Running your business like a business


    28:35 Pushing your boundaries on pricing


    28:59 The customer experience is part of your value


    30:10 Finding the right clients takes work


    30:55 You can't fake it till you make it with higher value projects


    32:10 They hire you for continuity.


    33:00 Sustainability and reinvesting


    34:01 Just be real with customers


    34:48 I've heard there's a gold rush, but where's the gold?


    35:24 Define what you want out get out of the business


    36:40 Find the clients you relate to best


    37:30 You've got to get out from behind your desk


    38:05 Content marketing takes time


    38:29 Find the tools you are comfortable with


    40:40 Podcast outros

     

    Visit the WP-Tonic site for bonus content from this episode:

    https://www.wp-tonic.com/podcast/120-matt-medeiros-getting-harder-to-make-money-in-wordpress/


    Guest:


    Matt Medeiros


    https://mattreport.com


    http://slocumstudio.com/


    https://plugintut.com/



    Hosts:


    Jonathan Denwood


    https://www.wp-tonic.com/



    John Locke


    Lockedown SEO

     

     

    ============

     

    WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, and online marketing.

    43 min
  • 120 We ask Matt Medeiros, "Is It Getting Harder to Make Money in WordPress?"

    Matt Medeiros from The Matt Report is our guest. Our main discussion point, "Is it getting more difficult to make money in WordPress?"

    Matt Medeiros knows many different facets of the WordPress ecosystem. He's the owner of Slocum Studios, a WordPress agency that specializes in higher education and publication websites. He also hosts one of the most popular WordPress podcasts, The Matt Report. Slocum Studios is also behind the Conductor plugin, which is a unique display building plugin for WordPress. He recently launched PluggedIn Radio, which is a podcast and video channel dedicated to WordPress plugin tutorials.

    Because of the diversity of WordPress products and services Matt is involved in, we felt he was the perfect person to ask, "Is it getting harder to make money in the WordPress sandbox?"

    Here's our 70 minute conversation with Matt, and his thoughts on the ecosystem.

    Show Table of Contents:


    0:00 Intros


    1:28 An underlying theme in Season 3 of the Matt Report?


    2:00 Is it getting harder to make money in the WordPress space?


    2:55 Season 2 was an experiment


    3:25 Season 3 is back to examining where people are in their business


    3:54 Plateau or GTFO?


    4:10 There's a trend going on in digital marketing


    4:53 Things are getting a little bit harder


    5:50 Focusing down on a vertical or niche makes it easier to survive


    6:30 It's not getting harder because of more competition (at least not with people)


    7:20 Other platforms are competition


    8:50 Everyone is told to use WordPress..and then they give up on it


    9:30 Getting things pixel-perfect is tough to do quickly


    10:30 Where people hit the wall with Wix or Squarespace


    11:35 The long game is WordPress will eventually be easier?


    12:10 Why higher pay-scale projects seem to have a love affair with Drupal


    13:55 Misconceptions about WordPress are still widespread


    15:19 Enterprise companies like slow iteration in a CMS


    16:30 Acquia may be more aggressive with enterprise sales than WordPress VIP


    17:40 ExpressionEngine as a CMS


    18:25 Some agencies think WordPress is equivalent to ThemeForest


    19:10 Successfully positioning WordPress for enterprise projects


    20:47 Products and client services in the WordPress space


    21:30 Differentiation in the WordPress ecosystem


    22:35 Educating low-budget clients for the future


    23:23 The client exodus from all-in-one agencies or IT companies to boutique agencies


    24:37 Specialization and looking for what you can focus on as a smaller agency


    25:38 Where are agencies weak? Adapting to the market, and marketing in general


    25:50 The drawback to productized services or consulting


    27:00 Don't sell your value short


    27:30 Figuring out pricing


    28:05 Running your business like a business


    28:35 Pushing your boundaries on pricing


    28:59 The customer experience is part of your value


    30:10 Finding the right clients takes work


    30:55 You can't fake it till you make it with higher value projects


    32:10 They hire you for continuity.


    33:00 Sustainability and reinvesting


    34:01 Just be real with customers


    34:48 I've heard there's a gold rush, but where's the gold?


    35:24 Define what you want out get out of the business


    36:40 Find the clients you relate to best


    37:30 You've got to get out from behind your desk


    38:05 Content marketing takes time


    38:29 Find the tools you are comfortable with


    40:40 Podcast outros

     

    Visit the WP-Tonic site for bonus content from this episode:

    https://www.wp-tonic.com/podcast/120-matt-medeiros-getting-harder-to-make-money-in-wordpress/


    Guest:


    Matt Medeiros


    https://mattreport.com


    http://slocumstudio.com/


    https://plugintut.com/



    Hosts:


    Jonathan Denwood


    https://www.wp-tonic.com/



    John Locke


    https://www.lockedowndesign.com/

     

     

    ============

     

    WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, and online marketing.

    43 min
  • 119 Website Redesigns: What Should You Consider?

    We have a great WordPress round-table discussion with a great WordPress community panel. We begin the show discussing the biggest WordPress news stories of the week. Then in the second half of the show we discuss our main show topic "Website Redesigns: What Should You Consider?"

    Our panel this week:


    Jackie D'Elia https://jackiedelia.com/


    Sallie Goetch https://www.wpfangirl.com/


    Jonathan Denwood https://www.wp-tonic.com/


    John Locke Lockedown SEO



    Before the main topic, we looked at our two WordPress news stories of the week:

    WordPress 4.6 "Pepper" Released
    https://wptavern.com/wordpress-4-6-pepper-released-streamlines-plugin-and-theme-management

    Us vs Them
    https://wptavern.com/us-vs-them

    =================

    Main Topic: Website Redesigns, What Should You Consider?

    Show Table of Contents:


    0:00 Intros


    2:30 News Story #1: WordPress 4.6 Released


    10:41 News Story #2: Us vs Them


    23:00 Why Do Businesses Need Website Redesigns in the First Place?


    23:34 Mobilegeddon Is What Pushed Many People To Redesign Their Sites in 2015


    28:02 Envy and Fear


    30:23 Customers Judge Your Overall Business by Your Website


    31:20 "Your copyright date is six years old!"


    32:10 Even Regular People Notice Poor Website Usability


    34:00 Why Large Companies Sometimes Have Horrendous Websites


    34:30 Drive To Redesign Can Come From Comparing Your Website To Your Competitors


    36:40 Redesigns Can Be Delayed Because of Bad Prior Experiences, or Decision Paralysis


    39:50 Who Should You Ideally Be Looking For To Do a Website Redesign?


    40:10 Pros and Cons of HIring Agencies, Solo Consultants, or In-House


    42:10 Different-sized  Businesses Have Different Budgets for a Website Redesign


    44:54 A Proper Website Redesign Takes Time


    46:15 Some Thoughts On Who NOT to Trust With Your Website Redesign


    48:23 "At a certain price, they're just going to farm it out to a 12 year old".


    48:54 A Good Agency Will Take Time To Ask Questions and Learn About Your Business


    50:20 What Drives Jonathan Crazy About Developers Underestimating Marketing Sites


    52:20 A Big Disadvantage To Hiring In-House For a Website Redesign


    52:45 What Should You Be Planning For Leading Into a Redesign?


    53:45 Some Compelling Reasons Why Your Consultant Should Be Doing A Discovery Phase


    55:45 Without A Proper Roadmap, Your Project Will Likely Go Over-Budget


    57:10 Most Clients Don't Know What Their Website Can Actually Do For Them


    1:00:40 If You Have A Restricted Budget, You Must Have Restricted Expectations


    1:02:00 Quality Over Quantity


    1:03:00 Podcast Outros

     

    Visit the WP-Tonic website for bonus content from this episode!

    https://www.wp-tonic.com/podcast/119-website-redesigns/

     

     

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    WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, and online marketing.

    1 hr 5 min

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WP-Tonic is a podcast for WordPress professionals, Bootstrap SaaS startup entrepreneurs, and anyone looking to build a business online.