WPMRR WordPress Podcast

In today's episode, we get to listen again to Joe and Joost's conversation around SEO and WordPress. They discuss the story behind Yoast, getting involved in the WordPress community, leveraging SEO for content and marketing, and pushing WordPress into tremendous growth.

Joost is the founder of Yoast, where he's currently the Chief Product Officer. He founded the company in 2010, after working in several different companies as a digital marketing consultant. The Yoast SEO plugin, which started as a hobby, became the main product.

Episode Resources:

• Joost de Valk is on Twitter
• Yoast
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community

What to Listen For:

• 00:00 Intro
• 00:56 Where Yoast got its name
• 03:48 It all started with SEO consulting
• 06:54 Growth over the last 7 years
• 09:50 Redesigning WordPress.org
• 11:14 The community is the strongest aspect of WordPress
• 16:34 WordPress' market share in the web
• 22:44 WordPress.com vs WordPress.org
• 28:24 How smaller companies can push WordPress forward
• 32:28 Find Joost online

In today's episode, we get to listen again to Joe and David's conversation around content marketing strategy. They discuss the ins and outs of content marketing, the strategies that work, how to leverage SEO for organic ranking, and the challenges businesses face in terms of growth.

David Ly Khim is the head of growth at People.ai and co-founder of Omniscient Digital, a premium content marketing agency. Previously, he was at HubSpot for 6 years serving as a growth product manager and a growth marketer before that.

Episode Resources:

• David Ly Khim is on Twitter and LinkedIn
• Omniscient Digital
• People.ai
• HubSpot
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community

What to Listen For:

• 00:00 Intro
• 00:59 Welcome to the pod, David!
• 01:31 HubSpot users are WordPress users
• 05:18 Content marketing through SEO
• 07:22 Tips on how to drive traffic through SEO
• 11:30 The foundation element of keyword research
• 13:40 Start a targeted content marketing strategy with your targeted keywords
• 17:33 What is historical optimization?
• 23:11 Testing assumptions vs assuming that your assumptions are correct
• 29:26 Managers set the right mood and work attitude
• 32:02 What's keeping David busy?
• 34:19 The scripts in your mind that hold you back
• 38:51 With money, some challenges get bigger
• 41:12 Focusing on monthly recurring revenue
• 44:03 Find David online

In today's episode, we get to listen again to Joe and Vito Peleg's conversation. They talk about managing websites through care plans, business scaling largely based on customer feedback, future plans and products in development, and Vito's journey in the WordPress space.

Vito Peleg is the Founder and CEO of Atarim, the first and only client-facing web agency management platform designed to speed up your work, client collaboration and team management. The team tackles the 84% of the project delivery time that is not the actual build of the website.

Episode Resources:

• Vito Peleg is on LinkedIn, Twitter, and Facebook
• Atarim (formerly WP Feedback), visit their Facebook Group
• Vito's band – Chase the Ace
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community

What to Listen For:

• 00:00 Intro
• 01:47 Welcome to the pod, Vito!
• 05:26 From being a musician to a founder
• 08:33 Emails open great opportunities to gather content
• 13:05 Scaling a business should be based on the client's point of view
• 20:31 The plugin will stay on premium
• 23:21 Features are based mainly on user feedback
• 31:12 As an agency, you create products every day
• 32:47 Future plans and products
• 38:30 The team behind the company
• 42:35 Find Vito online!

In today's episode, we get to listen again to Joe and Shaina Weisinger's conversation. They talk about how repurposing audio and video content can help brands reach more audiences without having to spend so much on creating content, and how resharing helps maximize the potential of every social content.

Shaina Weisinger is the Founder and CEO of Repurpose House, which turns long-form content into optimized videos and images for high engagement social media strategies. She has a background in video production for digital marketing and is on a mission to show content creators the untapped potential and repurposing power of the content that they already have.

Episode Resources:

• Find Repurpose House on Facebook, LinkedIn, YouTube, and Instagram
• Shaina Weisinger is on Instagram, Twitter, and LinkedIn
• The Content Coalition
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community

What to Listen For:

• 00:00 Intro
• 01:04 Welcome to the pod, Shaina!
• 03:27 Shifting from general digital marketing to repurposing content
• 10:39 Why videos work a lot for any show
• 12:34 The power of resharing to put your brand in front of the audience
• 16:45 Organic content hits audiences the most
• 19:41 Record a 1-minute selfie video daily for practice
• 22:43 Tools to use in repurposing content
• 29:38 Intro into being an entrepreneur
• 35:26 The value of offering a recurring service
• 36:57 The Content Coalition podcast

In today's episode, we get to listen again to Joe and Christie's conversation about switching from project-based work to subscription-based model. They also discussed how WordPress developers doing freelance work can focus on creating prototypes of productized services, how engaging in competitor research can help identify flaws in your own products, and the best way to test out what product to build during your free time.

Episode Resources:

• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community

What to Listen For:

• 00:00 Intro
• 02:55 Transition to project-based work to subscription model
• 06:28 From building a $5,000 website to a $20,000 website
• 12:34 Prototypes of productized services
• 14:20 The best way to get into products is to do project-based work
• 18:03 Engage in competitor research, identify customer needs
• 23:57 Aim for enough people buying the product in any given hour
• 26:35 Moving from project-based to subscription-based
• 31:17 When you don't need full service assistance
• 34:23 What's the smallest thing that you can do to figure out if your idea is good?

In today's episode, we get to listen again to Joe's chat with Chris Lema, Liquid Web's Vice President of Products and General Manager at LearnDash. He is a well-known blogger and public speaker, and leads the product teams to develop and launch Managed WordPress and Managed WooCommerce product lines.

Chris enthusiastically talks about the concept behind BeachPress and CaboPress, and what can potentially happen in these meetings. He also tackled the growth of e-commerce, how WooCommerce as an open platform creates more opportunities for a lot of businesses, and providing customers hassle-free access to plugin updates on their sites.

Episode Resources:

• Chris Lema is on Twitter and YouTube
• Leaders Blog
• Liquid Web
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community

What to Listen For:

• 00:00 Intro
• 01:48 What is BeachPress?
• 05:06 Be in a conversation with people in your circle
• 07:21 The CaboPress
• 12:31 Bringing SaaS people to CaboPress
• 14:47 SaaS platforms that do e-commerce
• 19:49 Looking at period over period growth
• 22:45 Partnership with Glue
• 27:01 The building blocks of a great storytelling
• 33:16 Fun stuff and new pricing at Liquid Web
• 35:18 Having e-commerce played out on open platforms
• 38:33 The ability to update plugins automatically
• 39:55 Find Chris online

In today's episode, Joe talks to Hristo Pandjarov, Manager of WordPress Initiatives at SiteGround - a web hosting company founded in 2004 that provides hosting for about 2,000,000 domains worldwide. Some of the services offered include shared hosting, cloud hosting, enterprise solutions, and domain registration.

Hristo shares what the roles and responsibilities he had and currently have since joining SiteGround, the advantage of building internal plugins versus acquiring existing ones, why site performance impacts the growth of hosting sites, and how consistency in quality has fueled the company through the years.

Episode Resources:

• SiteGround is on Facebook, Twitter, Instagram, and YouTube
• Hristo is on Twitter and LinkedIn
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community

What to Listen For:

• 00:00 Intro
• 04:06 Welcome to the pod, Hristo!
• 05:43 What's a WordPress initiatives manager?
• 09:11 Different positions since joining Site Ground
• 14:02 Your passion will take you places
• 17:41 Focus is on site performance
• 23:32 Building plugins internally than acquiring external products
• 30:01 Many who built WordPress products weren't actually business minded people
• 39:44 Partnership with West Ham United
• 44:18 The most important value is quality consistency
• 45:46 Find SiteGround and Hristo online

In today's episode, Joe talks to Lucas Prigge, the Head of Sales at Kinsta - a hosting platform by developers, for developers. Kinsta has combined the fastest network and platform in the world (Google Cloud), and paired it with the best engineering team and the most experienced WordPress developers in the industry. The MyKinsta dashboard was built from the ground up specifically for WordPress, making site management a breeze.

Lucas shares his insight on sales such as the extensive training the sales team has to undergo, the meticulous sales process for new customers, finding the right CRM tool to manage clients and collect data, and the commission scheme that helps ensure that clients only get the best support.

Episode Resources:

• OBS (Open Broadcaster Software)
• Kinsta is on Facebook, Twitter, Instagram, and YouTube
• Check Lucas on LinkedIn and YouTube
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community
• The 2021 WPMRR Virtual Summit

What to Listen For:

• 00:00 Intro
• 05:54 Welcome to the pod, Lucas!
• 07:23 Background settings and program good for video recording
• 11:03 Kinsta helps people find the right hosting plan
• 14:19 Challenges of managing a multi language team
• 19:27 The key factor in selling and communicating
• 23:51 Sales process for new customers
• 30:06 Do businesses need to stick to making sales calls?
• 35:45 Every sales person undergoes extensive training
• 46:33 Single source of truth of your customer data
• 49:49 HubSpot is the lead CRM tool
• 53:54 The way you use a technology is what matters the most
• 59:33 Find Lucas online

It's finally here! The WPMRR Virtual Summit 2021 is about to start! Joe shares today's schedule and some exciting news to look forward to. Big shout out to all our sponsors this year. Some of our legacy sponsors include: GoDaddy Pro, WP Remote, GreenGeeks, Weglot, and Cloudways. Hop into the WPMRR Community and join our speakers as they discuss relevant and valuable topics.

Episode Resources:

• Visit the WPMRR Community
• The 2021 WPMRR Virtual Summit

What to Listen For:

• 00:00 Intro
• 04:56 Our legacy sponsors
• 07:48 Our growth sponsors
• 08:11 Our community partners

In today's episode, Joe talks to Miriam Schwab, the co-Founder and CEO of Strattic - an all-in-one static site generation and hosting platform that instantly optimizes WordPress by converting it to a static architecture. Content managers and marketers can continue to manage content in WordPress as usual, while developers get to bask in the glory (and enjoy the peace of mind) of a fully headless website.

Miriam shares her agency's vision to provide a link between the WordPress functionality and the speed performance of static sites, what it was like to build a company while raising 7 children, and why they continue to offer a 30-day free trial to new customers.

Episode Resources:

• Strattic is on Facebook, LinkedIn, Twitter
• Miriam Schwab is on LinkedIn, Twitter, and Facebook
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community
• The 2021 WPMRR Virtual Summit

What to Listen For:

• 00:00 Intro
• 07:01 Welcome to the pod, Miriam
• 08:36 What is Strattic?
• 13:55 Site performance is important in converting visits to clients
• 15:29 It started from discovering static site generators
• 23:54 Managing an agency while raising children
• 28:30 Work at a pace that works for you, take baby steps
• 29:45 Funding is focused on product improvement and building additional functionality
• 33:54 Clients providing their customers high quality hosting company
• 38:30 Why offer a 30-day Free Trial?
• 44:46 Headless WordPress is no longer foreign but it's not too common yet
• 47:55 The religious limitations of being a Jewish woman
• 50:54 Being a female founder becomes a challenge when it comes to fundraising
• 54:59 Find Miriam online