WPMRR WordPress Podcast

In today's episode, Joe talks to Courtney Engle Robertson, a WordPress teacher dedicated to helping businesses streamline their online marketing. She has been teaching basic through advanced software, hardware, and social media uses in plain English for third graders through grandparents, including businesses and bootcamp students since 2001.

Courtney reveals the unlimited passion behind the Learn WordPress community where volunteers contribute educational resources to share with professionals that are seeking to upscale their skills.

Episode Resources:

• Learn WordPress
• Contribute to Learn WordPress, visit Get Involved
• Check Code Differently
• Here's Courtney's website
• Courtney is on Twitter, LinkedIn, Instagram, and Github
• Leave an Apple podcast review or binge-watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• 00:00 Intro
• 02:09 Welcome to the pod, Courtney!
• 05:02 Teaching programming in educational institutions
• 10:22 Summer camp for high schoolers to learn WordPress
• 17:39 The challenges of teaching programming in schools
• 21:29 There's no clear map for people who wants learn tier 2 tech support
• 23:23 Contributions at Learn are mostly from volunteers
• 26:13 Motivation behind WordPress learning voluntary contributions
• 30:12 Identifying needs and keeping the team together
• 32:19 Tapping in to the web dev area can be tricky
• 37:08 Taking subcontract developer job
• 39:26 Identify where you are lacking and what to learn next
• 42:04 What's the best way to learn new skills?
• 45:54 Find Courtney online!

In today's episode, Joe talks to Joe Casabona, a creator of online courses at Creator Courses and for LinkedIn Learning, and hosts a podcast called How I Built It. They share similar sentiments on parenting toddlers, mental health check while juggling work and parenting, and expanding a Circle community among other Wordpress related responsibilities.

Episode Resources:

• Visit buildsomething.club/wpmrr
• Check out Joe's website
• Joe is on Twitter, Instagram, and YouTube
• Leave an Apple podcast review or binge-watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• 00:00 Intro
• 02:16 Welcome back to the pod, Joe!
• 02:37 On vaccination roll-out
• 06:20 Staying at home with 2 kids
• 11:18 Juggling between family life and work schedule
• 15:13 The challenges of parenthood
• 19:10 Adjusting to and managing time allocation
• 23:12 "Hire help before you need it." - Joe Casabona
• 26:40 External feedback can sometimes help solve roadblocks
• 30:23 Growing the podcast and cultivating a Circle community
• 35:11 Live streaming on Circle?
• 39:58 Using a community to drive traffic and product sales
• 45:28 Giving people a reason to stay in your community
• 51:15 Where to find Joe online!

In today's episode, Joe talks to Michelle Frechette of GiveWP, the perfect online fundraising platform to increase your online donations, manage donors, and gain insight on your effort — all from directly within your WordPress website.

Michelle enthusiastically retells her fundraising expertise at GiveWP. She shares her fool-proof strategies on getting recurring donations and sustaining a good relationship with fundraising donors.

Episode Resources:

• Visit GiveWP
• WP Coffee Talk podcast
• Tweet GiveWP
• Tweet WPCoffeeTalk
• Leave an Apple podcast review or binge-watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• 00:00 Intro
• 02:18 Welcome back to the pod, Michelle!
• 04:36 What's unique about WP Coffee Talk podcast?
• 05:50 Having thoughtful guests and a few long pauses
• 09:07 What is a recurring donation?
• 11:16 Tips to keep recurring donations
• 16:03 Is a regular email reminder ideal to keep donations coming?
• 19:53 First donation and 30-second videos
• 22:22 Payment processes should stay on site to retain trust
• 26:22 On-site payment: one-time versus recurring
• 28:53 Different features for donors at GiveWP
• 32:16 Other payment options
• 35:06 GiveWP is not a full functioning CRM
• 37:26 Active assistance for customers
• 39:06 Is GiveWP headed to being a CRM?
• 41:16 Where to find Michelle online

In today's episode, Joe talks to Corey Haines of Swipe Files, a community hub focused on content and courses to master marketing by taking the best ideas from other industries for your business growth and pushing the boundaries of what is called normal.

Corey narrates his experience in building and creating a community focused on content strategy, marketing best practices for marketers, and the idea behind founding Swipe Files.

Episode Resources:

• Check out Everything is Marketing podcast
• Visit Swipe Files
• Tweet Corey
• Here's Corey's website
• Get 50% discount with this code: WPMRR
• Leave an Apple podcast review or binge-watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• 00:00 Intro
• 02:28 Welcome back to the pod, Corey!
• 05:45 What is Swipe Files?
• 07:21 Marketing ads that pique customer interest
• 11:37 Switching to Webflow
• 14:23 How does Webflow work?
• 17:09 The community at Swipe Files
• 21:17 Bigger communities become less valuable
• 22:48 Managing the community, keeping the subscriptions
• 27:46 Strategies to attract people to join the community
• 31:50 Calendar plugin for easy access to sites and apps
• 33:48 Get to know Everything is Marketing podcast
• 38:21 The story behind the first episode
• 44:24 Marketing Rule of 7
• 46:30 Connect with Corey online!

In today's episode, we revisit an old episode with David Vogelpohl of WP Engine - a platform for site building and management tools to drive more creative agility; cloud hosting and security solutions to enable enterprise performance; and optimization tools to give you ongoing intelligence.

Joe and David talk about exploring strategic partners, adding new components to keep existing clients while continuing to gain new clients to defeat churn, as well as information on acquiring new business and preserving the brand during the integration.

Episode Resources:

• WP Engine Facebook
• WP Engine Instagram
• WP Engine LinkedIn
• WP Engine Twitter
• David Vogelpohl Twitter
• Leave an iTunes review or binge-watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• 00:00 Intro
• 02:12 Welcome to the pod, David!
• 03:17 WordPress background and working at WP Engine
• 05:49 Issues often faced in a large scale business
• 09:35 The Negative Net Churn
• 11:11 On acquisition process and success
• 15:19 The advantages of an acquisition partnership
• 18:46 How to prepare a business before selling
• 23:41 What will an acquiring company look for in a business?
• 28:26 Getting to know WordPress Gutenberg
• 35:17 Other configurations made possible with Gutenberg
• 40:53 Find David online!

In today's episode, Joe talks to Leonardo Losoviz, a freelance developer and writer, with an ongoing quest to integrate innovative paradigms such as Serverless PHP and GraphQL into existing PHP frameworks such as WordPress. He is a one-man team running GraphQL API plugin, offering the most powerful GarphQL experience into any WordPress site.

Leonardo fearlessly shares his expertise in coding and developing websites, the ongoing challenges of promoting a new plugin, and the opportunities of building-in-public approach for developers to reach more audiences.

Episode Resources:

• GraphQL API
• Tweet Leonardo
• Ask Leonardo a question
• Leave an iTunes review or binge-watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• 00:00 Intro
• 02:27 Welcome to the pod, Leonardo!
• 03:03 The freedom of building websites as a hobby
• 05:03 What is GraphQL API?
• 12:23 Security issues on open source API
• 16:24 Pulling SEO data on a decoupled site
• 20:42 The struggles of promoting a product
• 24:40 How do you rate success?
• 28:43 Coming soon: a behind-the-scene monthly newsletter on plugin development
• 30:45 The building-in-public strategy
• 33:32 Strategies to eventually compete in the plugin market
• 38:56 Find Leonardo online!

In today's episode, Joe talks to Brian Casel of ProcessKit - a process-driven project management tool for businesses, automating and streamlining recurring tasks, track progress, and scale company operations with over 1000+ tools using Zapier integration.

Brian shares his experiences as a freelancer and his early days in web designing; how ProcessKit came about, its audience target focus, the challenges of growing customer base, and winning audience through guest blog posting.

Episode Resources:

• Visit ProcessKit
• Tweet Brian
• Bootstrapped Web Podcast with Brian Casel and Jordan Gal
• Productize Podcast with Brain Casel
• Leave an iTunes review or binge-watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• 00:00 Intro
• 02:38 Welcome to the pod, Brian!
• 07:15 Starting as a web designer before doing freelancing
• 09:21 From a front end web developer to creating ProcessKit
• 13:02 ProcessKit was developed to address company challenges
• 16:17 Familiarizing end-user experience to improve products
• 17:49 How's business been like during the pandemic?
• 20:06 Onboarding new clients is one of the challenges
• 22:46 Client fit target for ProcessKit
• 25:44 Add-on services depend on the business needs
• 28:20 SaaS products need to prioritize their Zapier integration
• 29:37 Strategies to growing customer base
• 34:36 The value of guest blog posting
• 38:33 Learning marketing and growing audience traffic
• 39:33 Find Brian online!

In today's episode, Joe talks to Morgan Lucas, a network engineer and author of RUNTCPIP.com - a blogging site that specializes in writing about tech, email marketing, and blogging with humor and informative style. She's also a technologist well-oriented on Azure Cloud, Cisco, Juniper, Remote Support, and Programming.

They discuss freelance end-user consultancy, genuine connections through networking, the movie animation industry, as well as technical blogging and social media presence.

Episode Resources:

• Visit Morgan' website - RUNTCPIP
• Send Morgan a Tweet
• Morgan is on LinkedIn
• Leave an iTunes review or binge-watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• 00:00 Intro
• 01:16 Welcome to the pod, Morgan Lucas!
• 03:07 The Cloud technology
• 05:10 Freedom working as an independent consultant
• 06:37 User testing for a streaming site
• 08:02 Pulling back from weekly blogging and social media
• 13:12 Working to make technical blogs more accessible
• 17:20 Connect to people online with sincerity
• 19:40 Why networking works
• 21:59 Warner Media's marketing department
• 23:54 Animated movies mostly reflect our society
• 29:14 Full-time consulting for 2021?
• 29:51 Consultancy for larger companies while still helping small businesses
• 31:40 Find Morgan online!

In today's episode, Joe talks to Maddy Osman, Founder and SEO Content Strategist at The Blogsmith. She creates content optimized for onsite SEO, handles keyword research, and picks feature blog images, among other SEO content writing strategies her agency offers.

They discuss SEO and content optimization, old school SEO strategies, competitor analysis, and winning clicks in search results.

Episode Resources:

• Tweet Maddy
• Visit The Blogsmith
• Check out Clearscope
• Leave an iTunes review or binge-watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• 00:00 Intro
• 01:36 Let's welcome back, Maddy Osman!
• 03:06 How to start dominating content and SEO
• 09:19 Keywords and content optimization
• 13:28 Identifying the reading level of your target audience
• 17:51 The importance of word counts in SEO
• 21:30 SEO ranking and relevant search
• 27:22 The first experience someone has on your site
• 28:40 Video embedding is an engagement metric
• 31:03 Tips to content exposure and audience reach
• 33:30 How to win clicks in the search engine results
• 38:12 Target keywords still work when added in the meta description
• 41:00 Find Maddy online!

In today's episode, Joe talks to Alex Harling of Dynamite Jobs. Alex handles Account Management and Operations, focused primarily on remote jobs hiring. Launched in October 2017, Dynamite Jobs is an efficient way to connect companies in the Dynamite Circle with remote job seekers to thousands of remote jobs posted each week.

The discussion is focused on remote hiring, the right way to post successful job listings, top hiring tips in a remote setting, ways to announce a job opening, and the latest updates at Dynamite Jobs.

Episode Resources

• Visit Dynamite Jobs
• Email Alex at [email protected]
• Dynamite Jobs Hiring Pro discount code: WPBUFFS
• Leave an iTunes review or binge-watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• 00:00 Intro
• 01:49 Welcome to the pod, Alex Harling!
• 03:38 How Alex started at Dynamite Jobs
• 04:52 Common ways to announce job openings
• 08:01 Top tips and changes in the hiring process
• 13:15 What makes a job posting successful?
• 21:54 Hard skills and culture fit lead to better hires
• 25:56 Typical clients at Dynamite Jobs
• 30:10 What is Dynamite Jobs Hiring Pro?
• 34:36 What will be the team's focus this year?
• 42:12 Get discount to use Hiring Pro, use code: WPBUFFS