WPMRR WordPress Podcast

In today's episode, Joe sits down with Bradley Denham, founder and CEO of Record Edit Podcast - a turn-key podcast production service, from multimedia editing to multi-platform distribution.

Joe and Bradley talk about the behind-the-scenes of audio engineering, getting podcast sponsorships and higher audience engagement, quick tips on starting your own podcast, and finding balance in work and life.

Listen in to learn how business owners can start their own podcast!

Episode Resources

• Record Edit Podcast - Podcast Like the Pros
• Leave an iTunes review or binge watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website
• Tweet WPMRR Summit
• Check out our YouTube channel!

What to Listen For:

• 00:00 Intro
• 02:00 Let's welcome Bradly Denham of RecordEditPodcast.com
• 03:16 Audio engineering: listening to your own voice
• 05:12 How it all started
• 08:00 Treat each show with respect, be professional
• 08:57 The difference between an influencer show and a business show
• 15:05 How do shows get sponsorships?
• 18:43 How does podcast analytics work?
• 20:42 Number of downloads versus actual listeners
• 21:29 A different Customer Acquisition Costs (CAC) approach
• 24:17 Why you need to connect with higher level execs to get better ROI
• 25:14 Multi-channel podcasts cater to different content medium preference
• 29:28 Short videos on social media has higher engagement
• 31:45 Adding SEO elements in podcast web pages
• 35:45 With $1000, what podcasting equipment to invest in?
• 42:19 From an individual contributor to growing a company
• 46:35 Seeking advice from people who has done it
• 48:45 Can you find balance between work and life?
• 53:41 Visit RecordEditPodcast.com and schedule a strategy session

It's a never ending task in figuring out the most effective way to create sustainable goals and compelling interactions with clients for acquiring more web-traffic and leads.Tune in to today's episode of WPMRR and take some advice from our guests who dominate in sales and marketing.Listen to full episodes below:

• E26 - Darth Maul on sales and marketing for freelancers (Jennifer Bourn, Profitable Project Plan)
• E49 - Darth Maul on inventing inbound marketing (David Ly Khim, Hubspot)
• E63 - Superman on making sales and marketing with WordPress easy (Gregory Karelitz, Hubspot)

What to Listen For:

• 00:00 Intro
• 00:12 Building the foundation of your website
• 01:47 Many people drastically overestimate their website traffic
• 03:10 Get clarity to talk about what you want to do
• 05:57 Do you need to keep running paid ads?
• 08:37 Organic traffic on older content
• 10:07 Historical optimization versus creating new content
• 12:42 The benefits of having a user-experience audit
• 13:57 The advantage and disadvantage of an open source
• 15:12 HubSpot and automated contact form
• 18:26 It's not the disconnected tools that creates the problem
• 20:42 Building on WordPress is hard
• 23:54 People don't want to fill out long forms
• 25:13 Feature functionality and delivering great user experience

In today's episode, Joe and Christie talk to Brian Krogsgard, the editor of Post Status, a news and information website for WordPress professionals. He also runs Ledger Status, a website with educational content and analysis about the cryptocurrency and blockchain space.

Joe, Christie, and Brian discuss the possibility of Automattic IPO happening in 2021, the complexity of selling and buying market shares, the impact of WordPress IPO, and a quick but deep dive into BigCommerce going above it's IPO price.

Listen in to learn more about Initial Public Offering and business liquidity!

Episode Resources

• Post Status - WordPress News
• Post Status Membership Club
• Leave an iTunes review or binge watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website
• Tweet Brian
• Tweet Joe
• Tweet Christie

What to Listen For:

• 00:00 Intro
• 02:09 Let's meet Brian Krogsgard of Post Status
• 05:42 Automattic IPO in the future
• 07:27 How Christie started in the WordPress community
• 09:16 What is an IPO?
• 12:34 When Automattic goes public
• 13:57 BigCommerce valuation is in billions
• 16:27 The first day of BigCommerce IPO
• 18:17 The complexity of buying and selling market shares
• 23:19 What has changed in BigCommerce?
• 25:48 What is business liquidity
• 27:43 Is 2021 the year for Automattic IPO?
• 29:47 $300M raised by Automattic from SalesForce Ventures
• 31:21 The biggest impact of WordPress IPO
• 33:44 Automattic has reached the maturing stage
• 35:10 The effects maturing companies have in the industry
• 38:43 More consolidation in the WordPress space is significant
• 41:06 Some alternative solutions will eventually come up to challenge the core process
• 42:40 WooCommerce will be a dominant product for Automattic

In today's episode, Joe talks to Ahmed Khalifa of Hear Me Out! [CC]), a place where hearing people can learn how to connect and engage with deaf people better, plus work together to bridge the gap between the hearing and deaf worlds.

Joe and Ahmed discuss the level of accessibility of content in the deaf community, what makes a website more accessible, importance of Alt Text and descriptions in images, how to possibly improve WordCamp conferences, and optimizing websites with good transcripts.

Listen in for more insight on global accessibility and transcription machinery!

Episode Resources

• Hear Me Out! [CC] - Helping The Hearing World To Hear Deaf People
• Ahmed is on Twitter, Instagram, and Facebook
• Leave an iTunes review or binge watch past episodes
• Send questions to [email protected] for the next Q&A pod
• Visit the WPMRR website

What to Listen For:

• [00:01:15] Today we have Ahmed Khalifa on the pod!
• [00:02:57] Ahmed's deafness spectrum, backstory, and wonderful journey
• [00:07:14] Hearing impaired is not the right word for it!
• [00:10:34] "My accent is just my upbringing." - Ahmed Khalifa
• [00:12:14] Accessibility of content for people hard of hearing
• [00:20:35] Easy action items to make content more accessible, captions more readable
• [00:24:40] Good audio quality is crucial to get good transcripts
• [00:28:43] What makes a website more accessible?
• [00:31:46] The power of Alt Text in images
• [00:35:50] How to make WordCamp conferences more accessible
• [00:42:24] How about post-production sponsorship to improve accessibility?
• [00:45:05] Where to find Ahmed Khalifa

In today's episode, Joe and Christie talk about Black Friday 2020 sales in a seller's perspective, contact-less delivery during the pandemic, packaging successful sales offer, and a sneak peak of WordCamp Austin 2020.

Listen in for more product positioning and business growth tips!

Episode Resources

• Leave an iTunes review
• Email [email protected] for a copy of the latest WooCommerce workshop
• Tweet Joe and Christie
• Visit the WPMRR website

What to Listen For: Black Friday 2020

• [00:01:00] What kept Christie busy last week?
• [00:04:00] Content video course workshop at WooSesh
• [00:08:26] Signing up with video courses on Stripe
• [00:10:20] Stream recording online workshop tutorials
• [00:12:00] The WordCamp Austin 2020
• [00:13:31] What's new from Joe?
• [00:16:05] The new HR head at WPBuffs
• [00:20:10] It's Black Friday again
• [00:25:55] Contact-less delivery is gaining momentum
• [00:29:38] Product positioning, discounts, and sales
• [00:35:56] Packaging a successful sales offer
• [00:39:32] Create multiple touchpoints before selling your product
• [00:42:47] Deal offer timing: not too early, not too late
• [00:46:01] Product originality and standing out

In today's episode, Joe talks to Craig Hewitt, the founder of both Castos, a Wordpress plugin provider for easy podcast management and PodcastMotor where they provide turnkey, end-to-end podcast editing and production services. He's also a co-host of RogueStartups Podcast.

Joe and Craig discuss the early years of Castos and joining the TinySeed team, massive growth in the podcasting industry, profitability versus growth, and the 30-60-90 Day plan.

Tune in for more business growth tips!

Episode Resources

• Castos - Stay for the Audience Growth
• Craig Hewitt's Website
• Leave an iTunes review or binge-watch on past episodes

WordPress Plugin for Podcast Hosting

• [00:01:35] Let's welcome Craig Hewitt!
• [00:02:54] WordPress plugin in Castos
• [00:04:55] Growth in the podcasting industry
• [00:07:30] Business growth in WPBuffs
• [00:08:50] The non-technical founder in a tech company
• [00:09:36] A peak at Castos early years
• [00:13:00] Investing in good developers, good systems
• [00:16:33] Joining the TinySeed team
• [00:23:10] Are you in the area of growth?
• [00:27:35] Profitability versus growth
• [00:32:05] How will you spend your security money?
• [00:36:06] The process of hiring key people
• [00:40:59] The 30-60-90 Day plan
• [00:42:54] Overcoming challenges when building a business
• [00:44:30] Connect with Craig Hewitt!

Today we're chatting with Nathan Wrigley and Anchen le Roux!

Nathan runs the WP&UP podcast and has been using WordPress to build client websites over at Picture and Word since 2015. Anchen runs Simply Digital Design, a boutique studio that focuses on Website and Summit Development on the Day Rate Model. She's been an avid contributor to the WordPress community for the last 5 years.

We talk about challenges during summit preparations, driving engagements to increase attendees, the role of sponsors, and what people can expect from the summit.

Episode Resources

• The Page Builder Summit 2020
• WP Builds podcast
• Page Builder Summit 2020 schedule
• Simply Digital Design - Easily turn web visitors into leads
• Big Orange Heart podcast
• Leave an iTunes review or binge-watch on past episodes
• The WPMRR website

Digital Summit for Page Builders

• [00:01:33] Who is Nathan Wrigley?
• [00:04:05] Meet Anchen le Roux
• [00:06:07] The Page Builder Summit
• [00:10:18] Organizing digital events
• [00:11:50] The website for the page builder summit
• [00:13:50] Summit branding and behind-the-scenes process
• [00:17:16] Sponsorships enable summits to happen
• [00:20:28] Page Builder Summit financial overview
• [00:26:22] Challenges during the preparations
• [00:30:00] Live and Pre-Recorded presentations
• [00:33:44] Driving engagements and more attendees
• [00:37:52] Tips to increase registration
• [00:41:55] Good content, good outcome, people listen

Every day we strive to head towards a more diversified and inclusive WordPress space that is representative of everyone.

Tune in to today's episode of WPMMR to hear from our guests who are some of the amazing women of WordPress!

Listen to full episodes below:

• E66 - Hermione on the powerful women of WordPress (Amy Masson, Women in WP)
• E65 - Ginny Weasley on actively creating more inclusive WordPress world (Allie Nimmons, GiveWP)
• E44 – Veronica Mars on making the web fully accessible (Rachel Cherry, WPCampus)
• E34 – Wonder Woman on providing churn lowering support (Michelle Ames, Give)
• E71 - Doctor Who on educating and diversifying the WordPress community (Angela Bowman, Women In WP)

Have you considered switching to headless Wordpress, or have you already jumped into open source and want to know it's current and future state?

In today's episode, we've compiled remarkable discussions with some of our developer guests on gaining more market share, the advantages of self-hosted solution, how WordPress can lead the open source space, and transitioning to a headless WordPress.

Listen to the full episodes here:

• E62 - Is the current model of open-source contribution sustainable?
• E16 - Jar Jar on masterfully experimenting with WordPress (Matt Giovanisci, Moneylab)
• E30 - Qui-Gon Jinn on eclipsing 33% of the web (Joost de Valk, Yoast and WordPress)
• E37 – Going open-source or closed platform
• E72 - Travis Pastrana on leading the charge on headless WordPress (Scott Bolinger, AppPresser)

What to Listen For

• [00:01:50] Is the WordPress space truly open-sourced?
• [00:05:05] What is open-source software?
• [00:07:17] Hear out Matt Giovanisci of moneylab.co
• [00:12:10] The Money Lab podcast
• [00:14:55] Will WordPress continue to lead the open source space?
• [00:17:00] The top 10 Million sites and their market share.
• [00:20:14] Wordpress.com vs Wordpress.org
• [00:21:35] Is Wordpress.com more profitable when it comes to gaining market share?
• [00:22:49] How do you prevent spreading hate using an open source platform?
• [00:24:19] What are the advantages of a self-hosted solution?
• [00:27:55] Using a little slice of platform vs creating your own platform to fit your own sourcing needs.
• [00:29:25] Cheapest hosting plans and free hosting accounts.
• [00:31:38] Pure WordPress vs headless WordPress
• [00:34:10] Developers should build frameworks and tools to make it easier to move to headless WordPress.

Today on the WPMRR podcast, Joe and Christie talk about the downside of virtual meetings, great apps to use for small and large conferences, and the best practices of Zoom meetings.

Listen in for exciting tips for more relatable virtual meetings!

Episode Resources:

• Binge on past episodes you missed or leave a review
• Send your questions to [email protected]
• Tweet Joe
• Tweet Christie

What you'll learn:

• [00:00:35] What's up with Joe this week?
• [00:03:26] What's going on, Christie?
• [00:07:47] The 90-minute live online training conducted by Christie with Nexcess employees.
• [00:15:12] Do meetings really suck?
• [00:17:58] The basics of virtual meetings.
• [00:20:44] Every little detail matters, come prepared.
• [00:23:03] App security of Zoom - the Waiting Room.
• [00:27:02] Best practice in Zoom meetings: Assign a Note Taker
• [00:31:59] Recurring meetings: documentations, attendees, topics, and ongoing assignments throughout the week.
• [00:34:39] Meeting preparation beforehand to not waste time.
• [00:37:22] Build a culture around proper documentation.
• [00:39:16] Quality of feed, don't let technology get in the way.
• [00:45:36] Punctuality is essential, be on time.