WPwatercooler - Weekly WordPress Talk Show

EP62 – WordPress Social Media Marketing for Seniors
On this episode of WPblab we speak with Cemal Tashan about Social Media Marketing for Seniors.
Cemal Tashan: Designing for Seniors WordCamp OC Talk

* Seniors use Facebook to spy on their kids and grand kids
* Confusion on how social media works
* Color contrasts are important
* Interactions are difficult for seniors, looking photos and such are easier for them.
* Have two accounts on Amazon, one for search and one for purchasing
* Photos of oceans, palm trees, dogs, cats are attractive to seniors
* Senior abuse laws for the Internet?
* Unaided brand awareness
* Social Marketing branding bombardment
* Keys to Being Social – The Series – You Too Can Be A Guru
* A real person, a lot like you
* Seniors are writing bios in long form
* Microgrants Program

Thanks for helping out with the show notes!

Jen Miller @jenblogs4u

James Tryon – @jamestryon

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This week on WPwatercooler we'll be discussing how you can combat WordPress burnout. Designers, developers, marketing and sales all experience burnout we'll be touching each of these and talking about them. * Original Trogdor Video * Psychology Today * Managing Humans-An Introduction * The One Minute Manager * Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead

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This week on WPwatercooler we'll be discussing how you can combat WordPress burnout. Designers, developers, marketing and sales all experience burnout we'll be touching each of these and talking about them.

* Original Trogdor Video
* Psychology Today
* Managing Humans-An Introduction
* The One Minute Manager
* Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead

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This week on WPblab we'll be talking with Verious Smith III who is Creative Director of Philoveracity Design out of Riverside California. On this episode, we will be speaking with him about marketing your WordPress business using Instagram. Verious and Bridget met talking abouteyelashes and instagram waiting for a food truck at a WordCamp Helped an elderly couple get out of a sticky situation where employees more knowledgeable about the web tried to steal the company out from under them by taking over domains, etc.  – the couple (70 & 80 years old) remembered him down the road and approached him to help with the Marketing for their business and give him a percentage.  Verious decided to learn how to grow an Instagram account for their business – grew it from 22,000 – 34,000 followers Instagram Tips * Instagram is a unique platform that lets you interact more casually and naturally with your followers * “Be a bit of a voyeur,” per Jason Tucker. Take a peek at how others are using instagram. See what people look at in the grocery store line. What engages? * InstaLikes https://itunes.apple.com/us/app/instalikes-for-instagram/id906899349?mt=8 * Look for hashtags within your niche market and push out posts on that subject, using the tag * Influencer Marketing – look for influencers on Instagram – people with 60,000-90,000 followers (those with much larger fan bases won’t usually interact). Send them products you are trying to sell and in exchange, suggest that if they like it, they share it with their followers * Learn to develop your ‘voice’ – get comfortable with talking as your brand and making connections * Formed Oh My Lash Beauty Council – Created a group and spoke directly to them using terms of endearment and had fun with it. * Think about sharing your Instagram photos on your website to show a personal side – so clients can see more about your personality and who you are * Social media is a ‘small talk’ medium – don’t be afraid to talk about non-business topics, get to know people’s personalities * If you want to grow your account and get extra followers, connect with people who like what you like and help promote each other * Take time to develop your own style for your instagram account, some people post alternating text and images, some do all black and white, consistency can be visually appealing and build trust. * Marketing is really staying at the top of someone’s mind. You can post 12x a day, as much as you have time for. * Jab Jab Jab Right Hook – Gary Vaynerchuk – How to Tell Your Story in a Noisy Social World https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X * The 10X Rule – Grant Cardone – mentioned by Verious https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603/ref=sr_1_1?ie=UTF8&qid=1485491425&sr=8-1&keywords=10x+rule * Follow that model – “ Share, share, share, share, ask!”- Bridget Willard Instagram accounts to check out: * https://www.instagram.com/ukuupeople/ *

This week on WPblab we'll be talking with Verious Smith III who is Creative Director of Philoveracity Design out of Riverside California. On this episode, we will be speaking with him about marketing your WordPress business using Instagram.
Verious and Bridget met talking abouteyelashes and instagram waiting for a food truck at a WordCamp
Helped an elderly couple get out of a sticky situation where employees more knowledgeable about the web tried to steal the company out from under them by taking over domains, etc.  – the couple (70 & 80 years old) remembered him down the road and approached him to help with the Marketing for their business and give him a percentage.  Verious decided to learn how to grow an Instagram account for their business – grew it from 22,000 – 34,000 followers
Instagram Tips

* Instagram is a unique platform that lets you interact more casually and naturally with your followers
* “Be a bit of a voyeur,” per Jason Tucker. Take a peek at how others are using instagram. See what people look at in the grocery store line. What engages?
* InstaLikes https://itunes.apple.com/us/app/instalikes-for-instagram/id906899349?mt=8
* Look for hashtags within your niche market and push out posts on that subject, using the tag
* Influencer Marketing – look for influencers on Instagram – people with 60,000-90,000 followers (those with much larger fan bases won’t usually interact). Send them products you are trying to sell and in exchange, suggest that if they like it, they share it with their followers
* Learn to develop your ‘voice’ – get comfortable with talking as your brand and making connections
* Formed Oh My Lash Beauty Council – Created a group and spoke directly to them using terms of endearment and had fun with it.
* Think about sharing your Instagram photos on your website to show a personal side – so clients can see more about your personality and who you are
* Social media is a ‘small talk’ medium – don’t be afraid to talk about non-business topics, get to know people’s personalities
* If you want to grow your account and get extra followers, connect with people who like what you like and help promote each other
* Take time to develop your own style for your instagram account, some people post alternating text and images, some do all black and white, consistency can be visually appealing and build trust.
* Marketing is really staying at the top of someone’s mind. You can post 12x a day, as much as you have time for.
* Jab Jab Jab Right Hook – Gary Vaynerchuk – How to Tell Your Story in a Noisy Social World https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X
* The 10X Rule – Grant Cardone – mentioned by Verious

https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603/ref=sr_1_1?ie=UTF8&qid=1485491425&sr=8-1&keywords=10x+rule
* Follow that model – “ Share, share, share, share, ask!”- Bridget Willard

Instagram accounts to check out:

* https://www.instagram.com/ukuupeople/
*

This week on WPwatercooler we're exploring why WordCamps are important to us. From learning to code to meeting new people there are plenty of reasons to love WordCamps.

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This week on WPwatercooler we're exploring why WordCamps are important to us. From learning to code to meeting new people there are plenty of reasons to love WordCamps.

See acast.com/privacy for privacy and opt-out information.

This week on WPblab we’ll be speaking with fellow podcaster Roy Sivan of The WP Crowd & WPLife.   Check out The WP Crowd * The WP Crowd – YouTube * The WP Crowd|A WordPress Community – Website Watch WPLife * WordPress Life #WPLIFE * wplife Archive Twitter * Jason Tucker ? (@jasontucker) * Roy Sivan (@royboy789) Notes Formats * Audio only * Video only * iTunes Misc Notes & Terms “Doubleender” – two people record their own voices and one person puts it all together “Evergreen” – Timeless and how topics never die out. A 3 year old episode still relevant Name the show before or name the show after Record live with google hangouts on air Create topic before you get the people Roy does: Pre-recorded shows and iMovie to edit and launch to youtube from iMovie Jason does: Youtube-dl, and then bash script Jeffrey Bradbury: go with the guest … not the script Seriously simple podcasting – Seriously Simple Podcasting Pull video and put it on Facebook Tasks: Marketing, Tagging, Sharing Adventures in Angular – Adventures in Angular Episodes 102 AiA Angular and WordPress with Ryan Sullivan and Roy Sivan   Microphones * Headphones Sennheiser hd 300 series * Scarlet USB audio mixer * Blue Microphones – Products – Yeti * iPhone headphones   Recording with Zooom.us, basic package * Hangouts but better * Stores recording, mp4 Show Notes * Speakers throwing in things into internal chat in google hangouts * Titler …. BrettTerpstra.com * No one click annotations of the show Traffic * From website not really youtube * Seriously Simple Stats – Seriously Simple Stats * blubrry – Podcast Hosting, Statistics, WordPress hosting, PowerPress, Directory, and more! Hosting * Audio on SoundCloud – SoundCloud–Hear the world’s sounds Free Listening on SoundCloud Editing the video * Youtube vid in draft * Download and edit * Youtube video editor not good * Add an outro with subscribe messages Camera * Good for recording meetups – Mevo Camera by Livestream * Jason Tucker – Mevo Crowdfunding Give Story – Jason Tucker-Mevo Crowdfunding Give Story * Logitech C920 Logitech C920 HD Pro Webcam for Windows, Mac, and Chrome OS Backdrops * Coffee cup hooks

See acast.com/privacy for privacy and opt-out information.

This week on WPblab we’ll be speaking with fellow podcaster Roy Sivan of The WP Crowd & WPLife.
 
Check out The WP Crowd

* The WP Crowd – YouTube
* The WP Crowd|A WordPress Community – Website

Watch WPLife

* WordPress Life #WPLIFE
* wplife Archive

Twitter

* Jason Tucker ? (@jasontucker)
* Roy Sivan (@royboy789)

Notes
Formats

* Audio only
* Video only
* iTunes

Misc Notes & Terms
“Doubleender” – two people record their own voices and one person puts it all together

“Evergreen” – Timeless and how topics never die out. A 3 year old episode still relevant

Name the show before or name the show after

Record live with google hangouts on air

Create topic before you get the people

Roy does: Pre-recorded shows and iMovie to edit and launch to youtube from iMovie

Jason does: Youtube-dl, and then bash script

Jeffrey Bradbury: go with the guest … not the script
Seriously simple podcasting – Seriously Simple Podcasting

Pull video and put it on Facebook
Tasks: Marketing, Tagging, Sharing
Adventures in Angular – Adventures in Angular Episodes

102 AiA Angular and WordPress with Ryan Sullivan and Roy Sivan
 
Microphones

* Headphones Sennheiser hd 300 series
* Scarlet USB audio mixer
* Blue Microphones – Products – Yeti
* iPhone headphones

 
Recording with Zooom.us, basic package

* Hangouts but better
* Stores recording, mp4

Show Notes

* Speakers throwing in things into internal chat in google hangouts
* Titler …. BrettTerpstra.com
* No one click annotations of the show

Traffic

* From website not really youtube
* Seriously Simple Stats – Seriously Simple Stats
* blubrry – Podcast Hosting, Statistics, WordPress hosting, PowerPress, Directory, and more!

Hosting

* Audio on SoundCloud – SoundCloud–Hear the world’s sounds

Free Listening on SoundCloud

Editing the video

* Youtube vid in draft
* Download and edit
* Youtube video editor not good
* Add an outro with subscribe messages

Camera

* Good for recording meetups – Mevo Camera by Livestream
* Jason Tucker – Mevo Crowdfunding Give Story – Jason Tucker-Mevo Crowdfunding Give Story
* Logitech C920 Logitech C920 HD Pro Webcam for Windows, Mac, and Chrome OS

Backdrops

* Coffee cup hooks

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This week on WPwatercooler we're going to be talking about making WordPress work for you and your business processes. From customer intake to invoicing and deliverables we'll try and cover it all for you this week on WPwatercooler * Gravity Forms Salesforce Add-on — WordPress Plugins * 23 Best CRM Tools for WordPress to Boost Your Business – WPMU DEV * The Zapbook – Explore Case Studies, Use Cases, Customers, and Apps – Zapier * WordPress-to-lead for Salesforce CRM — WordPress Plugins * Using the Invisible reCAPTCHA  |  reCAPTCHA  |  Google Developers * Popular Posts Tabbed Widget for Jetpack — WordPress Plugins * Top Posts — Jetpack for WordPress * Social Warfare WordPress Plugin

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