Wrestlenomics

By WrestlenomicsSports Business Wrestling Investing

Wrestlenomics episodes

February 13, 2022Estimating how much revenue AEW makes
We estimate All Elite Wrestling made about $84 million in revenue in 2021. Brandon Thurston breaks down AEW's revenue sources and how much he believes the company made in 2021 and 2020.
Plus, Brandon and Chris Gullo discuss whether YouTube view data or quarter-hour viewership is a better indicator of interest in TV segments.
Video version: https://www.youtube.com/watch?v=94tGj_zcLoI
Get the Wrestlenomics Pro Wrestling Industry Report 2021 by becoming a patron at https://patreon.com/wrestlenomics or buy it individually at https://payhip.com/b/po9tM.
A subscription to the Wrestlenomics Patreon is a must for understanding the wrestling business. Subscribers get:
Nearly daily TV ratings reports, the most in-depth analysis published anywhere
Continuously-updated Viewership Spreadsheet with 15,000+ data points
Just $5/month: http://patreon.com/wrestlenomics
Wrestlenomics merchandise is available now at https://store.postwrestling.com!
Follow Brandon Thurston on Twitter: https://twitter.com/BrandonThurston
Follow Chris Gullo on Twitter: https://twitter.com/ChrisGullo
Follow Wrestlenomics on Twitter: https://twitter.com/wrestlenomics
Subscribe to Wrestlenomics Radio: https://www.postwrestling.com/subscribe/
Subscribe to Wrestlenomics on YouTube: https://www.youtube.com/c/wrestlenomics
Wrestlenomics Discord: https://postwrestling.com/discord
Read Brandon's written work at https://wrestlenomics.com
Music Credits:
“Save Me by Claus Appel” https://filmmusic.io/song/8383-save-me | License: https://filmmusic.io/standard-license

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
1 hr 26 min
February 06, 2022 WWE Q4 2021 and full year earnings report
WWE reported its Q4 and full year 2021 earnings on Thursday. The company made more than $1 billion in revenue and $180 million in net income for the year, both new records.
Brandon Thurston and Chris Gullo go into depth on comments of Nick Khan, the few words from Vince McMahon, and all we learned about WWE's business and its outlook going forward.
Get the Wrestlenomics Pro Wrestling Industry Report 2021 by becoming a patron at patreon.com/wrestlenomics or buy it individually at https://payhip.com/b/po9tM.

📺 Tune in to Live TV Ratings talk with Brandon Thurston every Thursday at 5:30pm ET!
📊 TV ratings reports and data: https://patreon.com/wrestlenomics
🎙️ Listen to our weekly podcast: https://wrestlenomics.com/podcast/
🌐 Website: https://wrestlenomics.com
Follow Brandon Thurston on Twitter: https://twitter.com/BrandonThurston
Follow Chris Gullo on Twitter: https://twitter.com/ChrisGullo
Follow Wrestlenomics on Twitter: https://twitter.com/wrestlenomics
Wrestlenomics merchandise: https://store.postwrestling.com

A subscription to the Wrestlenomics Patreon is a must for understanding the wrestling business. Subscribers get:
-Nearly daily TV ratings reports, the most in-depth analysis published anywhere
-Continuously-updated Viewership Spreadsheet with 15,000+ data points
-Audio version of Live TV Ratings Talk

Just $5/month: http://patreon.com/wrestlenomics

Music Credits:
Save Me by Claus Appel
Link: https://filmmusic.io/song/8383-save-me
License: https://filmmusic.io/standard-license

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
2 hr 2 min
February 02, 2022 WWE Q4 2021 Earnings Preview
Brandon Thurston is joined by MJ from NJ to preview WWE's next earnings report and conference call, coming up on Thursday after the close of the market.
This podcast is an edited audio version of the YouTube live stream version of this podcast, which was longer and had a few audio issues: https://youtu.be/k3myNNQX-gg
📊 TV ratings reports and data: https://patreon.com/wrestlenomics
🎙️ Listen to our weekly podcast: https://wrestlenomics.com/podcast/
🌐 Website: https://wrestlenomics.com
Follow Brandon Thurston on Twitter: https://twitter.com/BrandonThurston
Follow Chris Gullo on Twitter: https://twitter.com/ChrisGullo
Follow Wrestlenomics on Twitter: https://twitter.com/wrestlenomics
Wrestlenomics merchandise: https://store.postwrestling.com
A subscription to the Wrestlenomics Patreon is a must for understanding the wrestling business. Subscribers get:
-Nearly daily TV ratings reports, the most in-depth analysis published anywhere
-Continuously-updated Viewership Spreadsheet with 15,000+ data points
-Audio version of Live TV Ratings Talk
Just $5/month: http://patreon.com/wrestlenomics
Music Credits:
Save Me by Claus Appel
Link: https://filmmusic.io/song/8383-save-me
License: https://filmmusic.io/standard-license

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
1 hr 47 min
January 30, 2022 Who will buy WWE's next-day rights?
WWE president Nick Khan spoke with the Sports Business Journal this past week, days before the outlet also reported Disney+ Hotstar acquired WWE Network rights in Indonesia. As terms for next-day rights to Raw and Smackdown, currently held by Hulu, near expiration, Brandon Thurston and Chris Gullo discuss the possible suitors for that content.
Plus, some news about WWE possibly outsourcing its live events capabilities and about AEW's relationships with advertisers.

📺 Tune in to Live TV Ratings talk with Brandon Thurston every Thursday at 5:30pm ET!
📊 TV ratings reports and data: https://patreon.com/wrestlenomics
🎙️ Listen to our weekly podcast: https://wrestlenomics.com/podcast/
🌐 Website: https://wrestlenomics.com
Follow Brandon Thurston on Twitter: https://twitter.com/BrandonThurston
Follow Chris Gullo on Twitter: https://twitter.com/ChrisGullo
Follow Wrestlenomics on Twitter: https://twitter.com/wrestlenomics
Wrestlenomics merchandise: https://store.postwrestling.com

A subscription to the Wrestlenomics Patreon is a must for understanding the wrestling business. Subscribers get:
-Nearly daily TV ratings reports, the most in-depth analysis published anywhere
-Continuously-updated Viewership Spreadsheet with 15,000+ data points
-Audio version of Live TV Ratings Talk

Just $5/month: http://patreon.com/wrestlenomics

Music Credits:
Save Me by Claus Appel
Link: https://filmmusic.io/song/8383-save-me
License: https://filmmusic.io/standard-license

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
1 hr 26 min
January 23, 2022New Japan back on AXS
New Japan returned to AXS TV this week and we have the exclusive ratings breakdown for the program as well as the final airings for New Japan in 2019. We’ll look at how the New Japan TV audience might differ from Impact and others in wrestling.
Raw and NXT will be preempted due to the Olympics for two weeks in February. Plus, we take questions from our subscribers.
Video version: https://youtu.be/tIyxI05kOLA
A subscription to the Wrestlenomics Patreon is a must for understanding the wrestling business. Subscribers get:
Nearly daily TV ratings reports, the most in-depth analysis published anywhere
Continuously-updated Viewership Spreadsheet with 15,000+ data points
Just $5/month: http://patreon.com/wrestlenomics
Wrestlenomics merchandise is available now at https://store.postwrestling.com!
Follow Brandon Thurston on Twitter: https://twitter.com/BrandonThurston
Follow Chris Gullo on Twitter: https://twitter.com/ChrisGullo
Follow Wrestlenomics on Twitter: https://twitter.com/wrestlenomics
Subscribe to Wrestlenomics Radio: https://www.postwrestling.com/subscribe/
Subscribe to Wrestlenomics on YouTube: https://www.youtube.com/c/wrestlenomics
Wrestlenomics Discord: https://postwrestling.com/discord
Read Brandon's written work at https://wrestlenomics.com
Music Credits:
“Save Me by Claus Appel” https://filmmusic.io/song/8383-save-me | License: https://filmmusic.io/standard-license

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
1 hr 26 min
January 16, 2022MLW files a lawsuit against WWE
MLW filed an antitrust lawsuit against WWE on Tuesday for allegedly interfering with MLW's deal with Fox-owned streaming service Tubi. Brandon Thurston and Chris Gullo spend the entire episode breaking down the legal complaint and the outlook of the case.
Video version: https://youtu.be/Dr-9f9PZths
New Wrestlenomics merchandise is available now at https://store.postwrestling.com!
Get brand new Wrestlenomics mugs and, for the first time ever, Wrestlenomics T-shirts!
A subscription to the Wrestlenomics Patreon is a must for understanding the wrestling business. Subscribers get:
Nearly daily TV ratings reports, the most in-depth analysis published anywhere
Continuously-updated Viewership Spreadsheet with 15,000+ data points
Just $5/month: http://patreon.com/wrestlenomics
Follow Brandon Thurston on Twitter: https://twitter.com/BrandonThurston
Follow Chris Gullo on Twitter: https://twitter.com/ChrisGullo
Follow Wrestlenomics on Twitter: https://twitter.com/wrestlenomics
Subscribe to Wrestlenomics Radio: https://www.postwrestling.com/subscribe/
Subscribe to Wrestlenomics on YouTube: https://www.youtube.com/c/wrestlenomics
Read Brandon's written work at https://wrestlenomics.com
Music Credits:
“Save Me by Claus Appel” https://filmmusic.io/song/8383-save-me | License: https://filmmusic.io/standard-license

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
1 hr 24 min
January 09, 2022 The dismantling of Triple H's NXT
Many of "Triple H" Paul Levesque's allies were let go from WWE in the same week Bron Breakker won the NXT title and kicked over a yellow "X" that symbolized the brand's prior era.
New Japan Pro Wrestling comes back to AXS TV in a block with Impact on Thursday nights. New episodes begin in March.
Plus, AEW Dynamite debuts on TBS. We look at the quarter-hour breakdown.
📺 Tune in to Live TV Ratings talk with Brandon Thurston every Thursday at 5:30pm ET!
📊 TV ratings reports and data: https://patreon.com/wrestlenomics
🎙️ Listen to our weekly podcast: https://wrestlenomics.com/podcast/
🌐 Website: https://wrestlenomics.com
Follow Brandon Thurston on Twitter: https://twitter.com/BrandonThurston
Follow Chris Gullo on Twitter: https://twitter.com/ChrisGullo
Follow Wrestlenomics on Twitter: https://twitter.com/wrestlenomics

A subscription to the Wrestlenomics Patreon is a must for understanding the wrestling business. Subscribers get:
Nearly daily TV ratings reports, the most in-depth analysis published anywhere
Continuously-updated Viewership Spreadsheet with 15,000+ data points

Just $5/month: http://patreon.com/wrestlenomics

Music Credits:
Save Me by Claus Appel
Link: https://filmmusic.io/song/8383-save-me
License: https://filmmusic.io/standard-license

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
1 hr 31 min
January 05, 2022Black Saturday ratings myth, early Wrestlemania PPV buys with Bix
David Bixenspan joins Brandon to for a special bonus episode to discuss some retrospective Wrestlenomics topics that Bix has written about recently, including WWF pay-per-view buys and the TV ratings for WWF's "Black Saturday" run on TBS, and more.
Read David Bixenspan's written work: https://babyfacevheel.substack.com/
Follow Bix on Twitter: https://twitter.com/davidbix/
📺 Tune in to Live TV Ratings talk with Brandon Thurston every Thursday at 5:30pm ET!
📊 TV ratings reports and data: https://patreon.com/wrestlenomics
🎙️ Listen to our weekly podcast: https://wrestlenomics.com/podcast/
🌐 Website: https://wrestlenomics.com
Follow Brandon Thurston on Twitter: https://twitter.com/BrandonThurston
Follow Chris Gullo on Twitter: https://twitter.com/ChrisGullo
Follow Wrestlenomics on Twitter: https://twitter.com/wrestlenomics
A subscription to the Wrestlenomics Patreon is a must for understanding the wrestling business. Subscribers get:
Nearly daily TV ratings reports, the most in-depth analysis published anywhere
Continuously-updated Viewership Spreadsheet with 15,000+ data points

Just $5/month: http://patreon.com/wrestlenomics

Music Credits:
Save Me by Claus Appel
Link: https://filmmusic.io/song/8383-save-me
License: https://filmmusic.io/standard-license

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
1 hr 35 min
January 03, 2022The diversity of AEW’s roster and audience
*Brandon's conversation with David Bixenspan mentioned in this podcast that wouldn't fit in the episode is available here: https://www.youtube.com/watch?v=utE9AHetcmk
Former AEW wrestler Big Swole criticized AEW’s diversity on Friday, leading Tony Khan to defend the company on Twitter. We look at the data on how often wrestlers of color, including Black wrestlers, appear in main events on AEW’s weekly TV programs compared to WWE, as well as other data related to the diversity of those companies’ rosters and audiences.
Plus, Brandon Thurston and Chris Gullo discuss live events and Gullo’s personal experience at the WWE house show in Buffalo this past week.
A subscription to the Wrestlenomics Patreon is a must for understanding the wrestling business. Subscribers get:
Nearly daily TV ratings reports, the most in-depth analysis published anywhere
Continuously-updated Viewership Spreadsheet with 15,000+ data points
Just $5/month: http://patreon.com/wrestlenomics
Follow Brandon Thurston on Twitter: https://twitter.com/BrandonThurston
Follow Chris Gullo on Twitter: https://twitter.com/ChrisGullo
Follow Wrestlenomics on Twitter: https://twitter.com/wrestlenomics
Subscribe to Wrestlenomics Radio: https://www.postwrestling.com/subscribe/
Subscribe to Wrestlenomics on YouTube: https://www.youtube.com/c/wrestlenomics
Read Brandon's written work at https://wrestlenomics.com
Music Credits:
“Save Me by Claus Appel” https://filmmusic.io/song/8383-save-me | License: https://filmmusic.io/standard-license

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
1 hr 22 min
December 26, 20212021's biggest stories in wrestling business
2021 was the year of Nick Khan and Tony Khan (no relation), both of whom gained influence in the industry. WWE president Nick Khan sold U.S. WWE Network rights to Peacock. The former CAA agent made numerous other licensing deals as WWE revamped its talent development vision. Meanwhile, AEW CEO Tony Khan led All Elite Wrestling to overcome NXT in the Wednesday Night War. “TK” signed CM Punk and Bryan Danielson as Dynamite’s 18-49 rating inched closer to Raw.
Plus, Brandon Thurston and Chris Gullo discuss the Pro Wrestling Tees data breach, the top YouTube videos of the week, and what Succession and Yellowstone might teach us about the wrestling business.
A subscription to the Wrestlenomics Patreon is a must for understanding the wrestling business. Subscribers get:
Nearly daily TV ratings reports, the most in-depth analysis published anywhere
Continuously-updated Viewership Spreadsheet with 15,000+ data points
Just $5/month: http://patreon.com/wrestlenomics
Follow Brandon Thurston on Twitter: https://twitter.com/BrandonThurston
Follow Chris Gullo on Twitter: https://twitter.com/ChrisGullo
Follow Wrestlenomics on Twitter: https://twitter.com/wrestlenomics
Subscribe to Wrestlenomics Radio: https://www.postwrestling.com/subscribe/
Subscribe to Wrestlenomics on YouTube: https://www.youtube.com/c/wrestlenomics
Read Brandon's written work at https://wrestlenomics.com
Music Credits:
“Save Me by Claus Appel” https://filmmusic.io/song/8383-save-me | License: https://filmmusic.io/standard-license
Brad Copping: https://soundcloud.com/brad-copping-3/christmas-2021

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
2 hr 11 min

About Wrestlenomics

From the publisher's feed

Wrestlenomics covers the business of pro wrestling. Pollock & Thurston is a weekly podcast hosted by John Pollock of POST Wrestling and Wrestlenomics’ Brandon Thurston. They…