In this week’s episode, I sat down with Corey Fradin, who is the founder of Authrs.io - an agency that ghostwrites, markets, and publishes best-selling books for busy professionals.

Interested in Working With Authrs.io? Book a Call Here: https://authrs.io/call

Interested in writing for Authrs.io? Reach out to their Director of Fulfillment here: [email protected]

(Experienced writers only.)

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🧰 Grab your FREE Substack Starter Kit: https://mwa.kit.com/podstarterkit

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In this value-packed episode, we covered:

• The biggest mistake first-time authors make (02:16)
• Why most books only sell a few hundred copies - and how to make sure your book sells more (03:17)
• How to choose the right book idea (04:10)
• The real economics of book sales on Amazon (08:12)
• Self-publishing vs traditional publishing - which one is better? (09:14)
• Why building an audience first makes traditional publishers almost irrelevant (13:02)
• How Corey and his co-founder grew Authors.io into a 7-figure business in under 3 years (24:31)

And much, much more…

In this week’s episode, I sat down with Phil Powis and Carolina Wilke from Sacred Business Flow to talk about the subconscious patterns and beliefs that keep creators from building a profitable business that’s truly aligned with their values, identity, and lifestyle.

🧰 Grab your FREE Substack Starter Kit: https://mwa.kit.com/podstarterkit

Connect With Phil Powis & Carolina Wilke:

Follow Phil Powis on Substack: https://substack.com/@sacredbusinessflow

Follow Carolina Wilke on Substack: https://substack.com/@carolinawilke

Subscribe To ‘Sacred Business Flow’ on Substack: https://love.sacredbusinessflow.com/

The Sacred Business Harmony Map Assessment: https://harmony.sacredbusinessflow.com/

Learn More About Mini-Course Accelerator:

http://minicourseaccelerator.com/

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I’m convinced every coach, educator, expert, and Substack creator should have at least one mini-course in their online business.

I say that because I’ve built my previous business - a productivity newsletter with 17,000+ subscribers - almost entirely on simple mini-courses (that generated multiple six-figures in revenue).

So in this episode of the Write • Build • Scale podcast, we’re breaking down why mini-courses are the best digital product to create in 2026 - and exactly what to know before building yours.

In this week’s episode, I sat down with Philip Hofmacher to unpack the five biggest lessons we’ve learned from generating multiple six figures with our digital products.

💻 Free Training: Turn Your Knowledge Into Income in 2026

We’re hosting a live training where we reveal how you can turn your expertise into profitable digital products - so you can stop trading your time for money and start scaling your income in 2026.

» Click here to reserve your seat for this free training.

Timestamps:

- Why teaching for free is the fastest way to actually make more sales (01:11)

- The “7-hour rule” that shows how long it really takes someone to buy from you (02:17)

- How to stop undervaluing your knowledge (and why people will happily pay for what you already know) (04:46)

- Why short, actionable mini-courses sell better, get finished more often, and create loyal repeat buyers (12:11)

- How to validate demand for your next digital product before you build it (19:16)

- Your audience is already telling you what they want to buy - you just have to know what to look for (24:01)

- The biggest mistake most creators make when launching digital products (00:31:04)

Paid subscriptions are often seen as the holy grail of monetization on Substack. And yes, paid subscriptions are amazing.

As of this point, we have more than 900 paid subscribers, and we generate multiple 5-figures through paid subscriptions.

But there’s a whole world of monetization possibilities beyond simply charging for your newsletter…

🧰 Grab your FREE Substack Starter Kit: https://www.writebuildscale.com/podstarterkit/

In this week’s episode, I sat down with Brian Clark, serial entrepreneur and founder of the pioneering content marketing website Copyblogger (which he grew to 10s of millions in sales).

Nowadays, with his newsletter Further, he helps Generation X navigate a new reality where the rules of work, money, and meaning have changed.

🧰 Grab your FREE Substack Starter Kit: https://www.writebuildscale.com/podstarterkit/

In this value-packed episode, we covered:

- Why people over 50 are starting online businesses faster than ever before (00:05:14)

- The smartest way to turn decades of experience into a profitable education-based business (00:10:03)

- How to build offers your audience actually wants (00:18:11)

- How to design a business that’s both profitable and location-independent (00:24:03)

- Why you should build a lifestyle-first business instead of waiting for “retirement” to enjoy your freedom (00:27:30)

- Why traditional employment is actually riskier than starting your own business (00:31:37)

- How to build your online business on the side in just one hour a day (00:38:05)

- How Substack’s ecosystem gives creators an edge most people overlook (00:41:36)

- The #1 business lesson Brian wishes he’d learned sooner (00:47:28)

And much, much more…

Connect With Brian Clark:

📙 ⁠Follow Brian Clark on Substack: https://substack.com/@thatbrianclark

▶️ Subscribe To ‘Further’ on Substack: https://news.further.net/

In this week’s episode, I sat down with Luis and Rui Sousa, co-founders of The AI Break, a Substack newsletter that’s grown to more than 90,000 subscribers in under two years.

The two brothers shared how they turned their side-project into a full-time business, combining paid ads, organic growth, and practical AI education.

🧰 Grab your FREE Substack Starter Kit: https://www.writebuildscale.com/podstarterkit/

We also covered:

- Why paid ads became their biggest growth engine - and how they reinvested every dollar to scale (02:41)

- How they monetize their newsletter through 3 powerful income streams (13:00)

- Why the best way to sell your services might be to stop pitching them altogether (19:40)

- The smart paywall strategy that converts free readers into paying subscribers (21:00)

- How to start using AI if you’re feeling overwhelmed or intimidated by it (28:20)

- How you can create high-quality content with AI - that actually sounds and feels like you (37:00)

- Why you should start monetizing your knowledge right now - even if you only have 10 subscribers (01:00:45)

And much, much more…

Connect With Rui & Luis Sousa:

📙 ⁠Follow Rui Sousa on Substack: https://substack.com/@ruisousa11

💼 Follow Luis Sousa on Substack: https://substack.com/@luissousa28

▶️ Subscribe To The AI Break Substack: https://theaibreak.substack.com/

In this week’s episode, I sat down with Michael Lim - a full-time solopreneur who scaled his one-person business past $30K/month.

We talked about building a business around your skills, using leverage to scale, and how to stop overcomplicating the path to six figures.

We also covered:

• The 3 P’s of starting a one-person business; how to turn your profession, pain, or passion into profit (00:02:41)

• Why any niche - no matter how weird - can scale to six figures a year (00:05:44)

• The exact step-by-step path to go from freelancer → consultant → digital product creator (00:11:07)

• How to use social media to validate your offers before you build them (00:20:27)

• The easiest way to add leverage: sell one offer at different price points (00:29:31)

• The mindset shift that helped Michael scale past $30K/month (00:40:08)

And much, much more…

Connect With Michael Lim:

• 📙 ⁠Follow Michael Lim on Substack

• 💼 Follow Michael Lim on LinkedIn

• ▶️ Subscribe To Michael’s YouTube Channel

• 💻 Visit Michael Lim’s Website

In this week’s episode, I sat down with Taylin John Simmonds - a former college teacher turned $500k a year content copywriter - to unpack how to start as a ghostwriter, land your first clients, and scale your income as a writer.

Connect With Taylin John Simmonds:

📙 ⁠Follow Taylin John Simmonds on Substack: https://substack.com/@taylinsimmonds

💼 Follow Taylin John Simmonds on LinkedIn: https://www.linkedin.com/in/taylin-john-simmonds/

✍️ Follow Taylin John Simmonds on X: https://x.com/TaylinSimmonds

▶️ Subscribe To Taylin’s YouTube Channel: https://www.youtube.com/@taylinsimmonds

💻 Visit The Ghostlii Website: https://www.ghostlii.com/

In this value-packed episode, we cover:

- The surprising way he landed his first ghostwriting client (00:50)

- How Taylin scaled from $3K/month to $40K/month in just four months (05:59)

- The dark side of “fast success” (07:30)

- How Taylin rebuilt his business to run without him (09:29)

- The mindset that separates six-figure ghostwriters from those who give up (13:02)

- The 3 types of leverage Taylin uses to scale his business without burning out (22:00)

- The best online platforms for writers in 2025 and beyond (30:02)

- The million-dollar advice Taylin got from a mentor - and how it changed his focus overnight (33:43)

- The belief shift every new writer needs to make to start earning real money (40:00)

And much, much more…

In this week’s episode, I sat down with psychologist and executive coach, Corey Wilks (Psy.D), to discuss how creators can navigate imposter syndrome, perfectionism, and limiting beliefs, so they can reach their full potential.

With 16+ years of experience in psychology, Corey has worked with some of the top creators and communities in the world (like Ali Abdaal, David Perell, and Jay Clouse).

Connect With Corey Wilks:

📙 ⁠Follow Corey Wilks on Substack: https://substack.com/@coreywilkspsyd

📧 Subscribe To The ‘Creator Alchemy’ Newsletter⁠: https://www.creatoralchemy.com

🎤 Listen To The ‘Creator Alchemy’ Podcast: https://creator-alchemy.captivate.fm/listen

💻 Visit Corey Wilks’ Website: https://coreywilkspsyd.com/

Connect With Us:

📙 Write • Build • Scale Substack: ⁠https://writebuildscale.substack.com/⁠

▶️ Subscribe To YouTube: ⁠⁠https://www.youtube.com/@WriteBuildScalePodcast

⭐ Free Substack Bestseller Guide: ⁠https://mwa.kit.com/substackbestseller

In this value-packed episode, we cover:

- How to deal with imposter syndrome - and why it’s actually a good sign (1:07)

- The #1 mental shift for writers who struggle with perfectionism (10:12)

- The 4 subconscious fears keeping you from success as a creator (13:19)

- Why studying productivity hacks doesn’t matter if you don’t work on your mindset (20:00)

- The most effective psychological technique to overcome procrastination (22:29)

- Why you should give yourself permission to be great (39:02)

And much, much more…