Write Medicine

Write Medicine

By Alexandra Howson PhDEducationHow To
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Write Medicine episodes

  • The Art of Evaluation: Data-Driven Frameworks for Positive Change in CME/CPD

    Are you curious about how the art of data collection and analysis can transform the impact of continuing education in the health professions? What if you could easily prove that learning activities drive tangible outcomes?

    Today's guest is Dr. Alaina Szlachta, a Learning Architect who improves the results of personal and professional development programs through data enablement. She joins us to unravel the complexities of effective education activity and program evaluation.

    In a world increasingly driven by data and evidence, understanding the outcomes and impact of educational programs is crucial, but learning professionals in many sectors often struggle to effectively evaluate education activity and program impact. And without proof of outcomes, it's difficult to demonstrate value and make data-driven decisions.

    Alaina outlines the crucial checkboxes for successful evaluation and highlights the art and science of strategically aligning evaluation variables to forge a persuasive chain of evidence. We also tackle the sometimes daunting task of identifying behavioral change indicators and how to build "indicator muscle."

    In this episode, you'll hear how to:

    1. Develop a simple framework for aligning learning outcomes.
    2. Identify indicators that reliably track performance improvement.
    3. Leverage AI to efficiently create assessments tailored to your needs.


    4. Tune in to hear how to build a rock-solid evaluation process in under an hour.

      Takeaways
      1. Effective evaluation in any field requires a balance of trustworthy evidence, improvement data, and operational insights, acting as a compass for success and growth. Create your impact hypothesis by lining up "dominoes"; start with the change you intend to make, then trace back through outcomes, outputs, and inputs. Visualize this sequence to clarify your strategy and prepare to measure each stage.
      2. The distinction between outputs (the immediate, tangible products of a program) and outcomes (the longer-term changes resulting from those outputs) is essential in evaluating the true impact of any initiative.
      3. Develop your "indicator muscle" by applying evaluation strategies to personal goals. Choose a goal, define indicators of success, and track them over time. This practice will build your skills in a lower-stakes environment and prepare you for larger, more complex projects.


      4. Connect with Alaina

        Email: [email protected]

        By Design Development Solutions

        LinkedIn


        Time Stamps
        • (03:17) - Introducing Alaina
        • (05:26) - Connecting her professional threads to inform learning strategy, measurements, and evaluation
        • (11:50) - Evaluating outcomes and evaluation framework
        • (14:30) - Different evaluation models and robust strategies
        • (21:12) - Output vs. Outcomes
        • (22:38) - Importance of process evaluation
        • (28:59) - Recommendations for starting to build the indicator muscle
        • (31:04) - The challenges in thinking about and brainstorming behavioral indicators for change
        • (34:30) - Emerging trends in learning and development
        • (39:51) - Where to connect with Alaina
        • (40:51) - 3 takeaways from today’s episode


        • Subscribe to the Write Medicine podcast!

          Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

          Mentioned in this episode:

          Fall Back to School Sale

          We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.



          This podcast uses the following third-party services for analysis:

          Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
          43 min
        • The Write Stuff: Partnering with Medical Writers for Impactful CME/CPD

          Do you struggle to find skilled medical writers who can develop high-quality, evidence-based CME/CPD content?

          Creating impactful continuing education relies on building effective partnerships between providers and specialist writers. In today's Monday Mentor we’re talking about the important yet often overlooked role of medical writers in developing credible, evidence-based CME content.

          Based on insights from experts in the field, you'll:

          1. Learn the diverse skills and deliverables medical writers offer beyond writing abilities.
          2. Discover common "pain points" in the provider-writer relationship from both perspectives.
          3. Get practical resources to set clear project expectations and enable smooth collaboration.


          4. Tune in to gain actionable tips on optimizing your medical writer relationships to develop better CME/CPD.


            Resources

            Grab your Process Start-Up Checklist

            Harting D, Bowser A. Worst Practices for Writing CME Needs Assessments: Results From a Survey of Practitioners. AMWA Journal. 2019;34(2): 51-54.


            Time Stamps
            • (01:07) - Importance of medical writers in evidence-based CME and CPD content
            • (02:42) - Contributions and challenges of medical writers in content development
            • (07:05) - How we can bridge these gaps
            • (09:08) - What’s coming next on Write Medicine


            • Subscribe to the Write Medicine podcast!

              Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

              Mentioned in this episode:

              Outcomes Architect Sprint

              Want to finally master outcomes reports? Join my 4-Week Outcomes Reports Sprint and walk away with a polished, portfolio-ready sample plus templates, coaching, and lifetime tools. Spots are limited—sign up at [insert URL].

              CMEpalooza

              CMEpalooza Fall is a 1-day event scheduled for Wednesday, October 22, that will feature a series of sessions relevant across the CME/CE spectrum. Broadcasts will stream live on the LIVE page of this website and be available for viewing shortly after their conclusion on the Archive page. There is no charge to view or participate in any of these sessions.



              This podcast uses the following third-party services for analysis:

              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
              12 min
            • From Scrubs to Scripts: How Claire Bonneau Redefined Her Career

              If you’re on LinkedIn, and you’re a nurse, a nurse who’s a health or medical writer, or a nurse who’s exploring how to become a writer, I think you’re going to love today’s First Friday episode. 

              From the scrubs to the keyboard, Claire Bonneau’s story of how she shifted out of a full-time nursing role into a thriving freelance medical content writer is nothing short of motivational. She graduated from nursing school in 2019 and leaped into freelance health writing during the pandemic and her journey is proof that it's never too late to follow your passions.

              Join us to explore:

              1. The challenges and triumphs of transitioning careers during uncertain times.
              2. How the problem-solving and creative aspects of nursing can lead to success in writing.
              3. The importance of community and learning from one's mistakes in the freelance world.


              4. Listen to the full episode to hear how Claire is shaping her unique niche in the freelance health writing community. Oh, and she drops some serious gems about navigating platforms like Upwork and LinkedIn.


                Connect with Claire

                Website

                LinkedIn

                Email: [email protected]

                Newsletter


                What steps can you take today?
                1. Dedicate a moment each day to journal about your professional journey. Capture moments of learning, growth, and the emotions attached to your evolving career path.
                2. Reach out and connect with one new person a week on professional networking platforms like LinkedIn to start building your community, just as Claire did.
                3. Experiment with a freelancing platform by creating a profile or submitting a project proposal to experience the process and discover potential opportunities for skill-building and networking.


                4. Time Stamps
                  • (02:59) - Introducing Claire: From nurse to now
                  • (05:55) - Why she went into writing
                  • (07:37) - How creativity has helped her build her business
                  • (09:05) - The obstacles Claire faced and her approach to problem-solving
                  • (10:27) - Some examples of roadblocks and embarrassing moments she experienced
                  • (13:34) - Transformation from isolation to engagement on LinkedIn
                  • (15:44) - Her experience building an email newsletter
                  • (17:37) - The purpose of the newsletter and building community
                  • (21:05) - Claire’s thoughts on Upwork and how it’s been effective for her
                  • (25:00) - Will she always be on Upwork and what a transition strategy would look like
                  • (27:56) - Where the negativity comes from towards Upwork
                  • (29:51) - Her encounter with feeling tapped by the nursing label as she transitioned into a new field
                  • (33:30) - Her 3 pieces of advice for transitioning from clinical care to writing freelance
                  • (34:58) - Where to connect with Claire
                  • (36:17) - Episode Takeaways


                  • Subscribe to the Write Medicine podcast!

                    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

                    Mentioned in this episode:

                    Fall Back to School Sale

                    We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.



                    This podcast uses the following third-party services for analysis:

                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
                    38 min
                  • Envisioning the Next Era of CME/CPD: A Workshop Preview

                    A decade ago, Curtis Olson PhD, then editor of the Journal of Continuing Education in the Health Professions, made 20 predictions about the future of Continuing Medical Education (CME) and Continuing Professional Development. Those predictions included a shift from the individual to the team as the primary unit of learning, a greater focus on interprofessional learning, more frequent use of evaluation models that tell us not only what works, but also under what conditions and why, and less reliability on the psychology of learning and more emphasis on the sociology of behavior change. 

                    Have you been wondering how those predictions are holding up today? 

                    Joining us from the frontlines are two consummate CME/CPD professionals from Clinical Education Alliance—Sarah Nisly and Caroline Pardo. They’ll be sharing preliminary insights from research they’ve been doing on the relevance of these predictions today, emphasizing the need for diverse voices and perspectives in the field, and discussing how CME/CPD needs to be in sync with the "messiness" and complexity of contemporary healthcare.

                    Tune in to learn more about:

                    • How past predictions about CME/CE are aligning with current trends and practices.
                    • How technology is reshaping shaping healthcare and the future of CPD.
                    • The importance for CME/CPD to adapt to different generations and changing priorities.
                    • And how continuous research and collaboration with multiple stakeholders is essential to shape the future of CPD and ensure its relevance and impact.


                    • Takeaways
                      1. We need a forward-thinking approach in CME/CPD to prepare us to adapt to the evolving needs of healthcare professionals.
                      2. There's an increasing emphasis on interprofessional education and the role of team-based healthcare. This approach recognizes the complexity of healthcare delivery and the need for collaborative learning strategies.
                      3. Needs assessments and grant proposals are a focus of several sessions at the 20204 Alliance conference in New Orleans in early February. Today’s episode reminds us that needs assessments in CME/CE absolutely must go beyond clinical data and try to grapple with the real drivers of clinical gaps, including system and process issues, and patient preferences. 
                      4. Caroline and Sarah’s work offers an invitation to us all to think about how we can be agents of change, and help to shape the future of CME/CPD.


                      5. Time Stamps
                        • (03:46) Introducing Caroline + Sarah
                        • (05:23) Revisiting Curtis Olson's 20 predictions for the future
                        • (08:35) Interesting themes that stuck out when exploring
                        • (11:40) More about the juxtaposition and what it looks like in practice
                        • (18:49) A tiny flavor of their research process
                        • (22:29) The shifts and changes from the original predictions
                        • (29:34) The messiness of healthcare and the need for evolution
                        • (33:00) Frameworks for contemporary healthcare
                        • (37:23) Their predictions for where the profession is heading
                        • (42:38) The importance of comprehensive needs assessments


                        • Resources

                          Olson C. Twenty predictions for the future of CPD: implications of the shift from the update model to improving clinical practice. J Cont Educ Health Prof. 2012;32(3):151-2

                          Pardo C, Nisly S. Unleashing Our Community's Power: Insights and Inspiration from the Field. Alliance Annual Conference. 2024. Feb 6, 10 a.m. Oak Alley.


                          Connect with Caroline + Sarah

                          Clinical Education Alliance

                          Caroline LinkedIn | Email: [email protected]

                          Sarah LinkedIn | Email: [email protected]

                          Mentioned in this episode:

                          Fall Back to School Sale

                          We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.



                          This podcast uses the following third-party services for analysis:

                          Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
                          53 min
                        • Turn Failure into Fuel for Growth as a CME/CE Professional

                          Have you ever felt like a failure in your role as a CME/CE professional? I have. But what if failure could actually enhance your CME/CE content creation instead of hindering it?

                          Creating fresh CME/CE requires taking risks, but with risk comes failure. As errors and mistakes are part of the learning process, CME/CE professionals can struggle with how to evaluate failures safely and constructively.

                          In today's Monday Mentor, you'll discover practical strategies to openly assess activities or programs that missed the mark and extract valuable insights from less-than-ideal outcomes.

                          Tune in to:

                          1. Gain insight on how to create a safe environment for reflection and feedback in your professional endeavors.
                          2. Discover the benefits of anonymity and trust-building in sharing failures and lessons learned.
                          3. Explore actionable strategies for focusing on constructive lessons rather than blame or shame when evaluating failures.


                          4. Don't let fear of failure hold your CME/CE content back. Instead, use failure as a catalyst for growth in your CME/CE content creation process.

                            Time Stamps
                            • (00:07) - Failure as a motivator, growth mindset in education
                            • (04:48) - Practical safe strategies to implement to make failure work for CME and CE learners
                            • (09:18) - The main ingredients for using failure effectively


                            • Subscribe to the Write Medicine podcast!

                              Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

                              Mentioned in this episode:

                              Outcomes Architect Sprint

                              Want to finally master outcomes reports? Join my 4-Week Outcomes Reports Sprint and walk away with a polished, portfolio-ready sample plus templates, coaching, and lifetime tools. Spots are limited—sign up at [insert URL].

                              CMEpalooza

                              CMEpalooza Fall is a 1-day event scheduled for Wednesday, October 22, that will feature a series of sessions relevant across the CME/CE spectrum. Broadcasts will stream live on the LIVE page of this website and be available for viewing shortly after their conclusion on the Archive page. There is no charge to view or participate in any of these sessions.



                              This podcast uses the following third-party services for analysis:

                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
                              13 min
                            • Transitioning to Truth: Embracing Authenticity in Career and Life

                              Have you ever felt trapped in your career, sensing a need for change but unsure where to begin? Have you felt a nudge to make a career change but fear holds you back?

                              Yep, I’ve been there. 

                              Making a major shift in your work can be daunting, but ignoring calls for change won’t make them go away. In a world where career transitions are increasingly common yet daunting if you are feeling the pull towards change but held back by uncertainty and fear, or if you are aware of an immanent push, this episode, EP92, is for you. My guest is Regina Sih-Meynier PharmD, an intuitive business strategist and life coach, who’s worked in healthcare, medical affairs, and in independent medical education in high-profile pharmaceutical companies. Way back in 2020, Regina was on the podcast and talked about how to create education content that supports authentic empowerment and transformational learning. 

                              Today she’s offering guidance and inspiration for anyone in CME/CPD considering or facing a major career change. She shares her transformative journey from feeling stifled in the pharmaceutical industry to discovering her true calling. 

                              So get ready to:

                              1. Learn how to recognize the signs of transition that are pointing you to a needed change.
                              2. Use practical tools for making decisions and navigating career transitions, including a five-step framework, that will help you map your fears and flip limiting narratives that are holding you back from unlocking your potential—the theme of 2024’s annual conference of the Alliance for Continuing Education in the Health Professions.
                              3. Gain a framework for aligning decisions to your authentic self, not just ego fears.


                              4. Connect with Regina

                                Website

                                LinkedIn


                                What steps can you take today?

                                Here are my takeaways and steps you can take to embrace authenticity in your career and life. 

                                1. Embrace the Pause and Practice Reflection. Taking time to be still and reflect can provide clarity and insight, helping you recognize when and why you need a change in your professional life.

                                2. Your Body Intelligence is a Decision-Making Resource. Incorporating simple mindful, meditative, or breathing practices can lead to greater clarity and alignment with your authentic self.

                                3. Five-Step Approach to Decision Making. Regina detailed a five-step approach for making successful life and career decisions: getting clarity, identifying key players, addressing fears, amplifying your authentic voice, and taking aligned action. There are links in the show notes to tools for a structured approach to navigate career transitions mindfully. 


                                Resources
                                • Take the free 3-minute decision-style quiz to better understand how you make decisions and what your potential blindspots could be. www.oh-universe.com/quiz
                                • Grab the free guide on How to Make the Best Career Decisions for You: www.oh-universe.com/resources
                                • Make successful decisions with this easy to use tool: 5-Steps to Confident Decisions Using Body Intelligence: www.oh-universe.com/resources
                                • Learn more about Regina's Go Slow to Go Faster Retreat in Vandelicourt, France in May 2023: www.oh-universe.com/retreat-details


                                • Time Stamps
                                  • (03:05) - Signs that it's time for a career transition
                                  • (08:12) - Tools and practices to tune into your inner voice
                                  • (13:01) - Regina’s guidance if you are hearing that voice but are locked into fear
                                  • (19:04) - Practical tools to move from fear to safety
                                  • (21:52) - A universal struggle of overcoming fear and self-limiting thoughts
                                  • (24:10) - How her tools apply if you have been pushed out
                                  • (31:56) - Regina’s 5 steps to making successful career and life decisions
                                  • (38:03) - First step in a career change
                                  • (44:37) - Key takeaways you can take to embrace authenticity in your career and life


                                  • Subscribe to the Write Medicine podcast!

                                    Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

                                    Mentioned in this episode:

                                    Fall Back to School Sale

                                    We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.



                                    This podcast uses the following third-party services for analysis:

                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
                                    48 min
                                  • Medical Writing, Mentoring, and CME

                                    Welcome to Monday Mentor, a Write Medicine series. I’m your host Alex Howson and today Helen Folsam is back to share insights on CME medical writing. Helen Fosam is a seasoned medical writer with over 20 years shaping her career, beginning in academia in the UK then moving to the US where she discovered medical writing working at companies like Ince, WebMD, and small remote startups. She launched her own medical writing consulting business, The Edge Medical Writing, through which she founded the Milo initiative to provide continuing education to improve health outcomes in Africa.

                                    In this episode, Helen dissects the nuances between medical and healthcare writing, discusses the challenges new writers face, and shares invaluable tips on asking the right questions to provide tailored content for clients. 

                                    Key Takeaways

                                    1. Distinct Differences Between Medical and Healthcare Writing: There are important differences between medical writing and health writing in terms of target audience, objectives, accreditation status, and writing style.

                                    2. Challenges in CME Writing: CME writing requires specialized expertise to effectively educate healthcare professionals through accredited activities. CME writing requires adherence to accreditation requirements, maintaining unbiased and evidence-based information, and preserving the integrity of CME.

                                    3. Professional Development: Mentorship in the medical writing field is valuable, particularly for those new to the area. It acknowledges the challenges in providing quality mentorship, especially for freelancers, and the ongoing debate about sustainable mentorship models.

                                    What steps can you take today?

                                    1. Identify Your Niche: Reflect on your interests and skills to determine whether you are more inclined towards medical writing or health writing. This will help you focus your efforts on developing expertise in your chosen area.

                                    2. Educate Yourself: Engage in continuous learning and professional development via specialized courses and workshops. Stay updated with the latest trends and standards in CME/CE writing. Subscribe to relevant podcasts and newsletters (ahem!).

                                    3. Network and Seek Mentorship: Connect with experienced professionals in the field. Even if formal mentorship seems out of reach, informal networking can provide valuable guidance, help avoid common pitfalls, and accelerate career development. Consider joining professional groups or associations that cater to medical writers (like WriteCME Pro).

                                    Connect with Helen

                                    [email protected]

                                    The Edge Medical Writing

                                    LinkedIn

                                    The MiHLO Initiative


                                    Time Stamps
                                    • (01:21) - Helen’s background in academia
                                    • (02:40) - How she found medical writing
                                    • (06:50) - From her perspective, the differences between medical writing and healthcare writing
                                    • (11:06) - Understanding the terminology in medical writing
                                    • (15:53) - Creating accredited content versus creating content for education
                                    • (20:32) - Addressing a fair and balanced approach with promotional content when mentoring new writers
                                    • (23:46) - Sustainability of mentorship in freelance work
                                    • (32:31) - Key takeaways from today's conversation


                                    • Subscribe to the Write Medicine podcast!

                                      Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

                                      Mentioned in this episode:

                                      CMEpalooza

                                      CMEpalooza Fall is a 1-day event scheduled for Wednesday, October 22, that will feature a series of sessions relevant across the CME/CE spectrum. Broadcasts will stream live on the LIVE page of this website and be available for viewing shortly after their conclusion on the Archive page. There is no charge to view or participate in any of these sessions.

                                      Outcomes Architect Sprint

                                      Want to finally master outcomes reports? Join my 4-Week Outcomes Reports Sprint and walk away with a polished, portfolio-ready sample plus templates, coaching, and lifetime tools. Spots are limited—sign up at [insert URL].



                                      This podcast uses the following third-party services for analysis:

                                      Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
                                      39 min
                                    • Building a Global CME/CE Program

                                      Do you ever wonder about CME/CE in Africa? Or how you could use your content creation skills to improve health outcomes globally? 

                                      This episode explores how one CME/CE writer is using her expertise to directly improve patient care in Africa. Helen Fosam is a seasoned medical writer with two decades of experience shaping her career. Today we’re talking about the significance of diversity, equity, and inclusion in clinical research and the dearth of CME in resource-limited settings like Africa that led Helen to launch the MiLHO initiative, which stands for "The Missing Link to Improved Health Outcomes." This pioneering project is aimed at democratizing access to CME in Africa and harmonizing healthcare knowledge across the globe. 

                                      In today’s episode, you’ll discover how the MiLHO initiative is transforming healthcare education in Africa and how Helen extends the reach and effectiveness of education materials by working with local experts. This approach ensures that the education materials are culturally and linguistically relevant, accessible to the target population, and fosters sustainable healthcare practices. 

                                      1. Insight into the MiLHO initiative, a pioneering approach to improving health outcomes in Africa through tailored CME programs.
                                      2. An understanding of the critical role of local content creators in developing relevant and effective medical education, highlighting the importance of diversity and cultural context.
                                      3. Strategies for overcoming barriers in CME in Africa, including the significance of online platforms in making CME accessible to a wider audience, regardless of their location.


                                      4. Tune in to hear firsthand how this global health education initiative got started and how it aims to bridge gaps in medical knowledge through context-specific content development and delivery.


                                        Connect with Helen

                                        [email protected]

                                        The Edge Medical Writing

                                        LinkedIn

                                        The MiHLO Initiative


                                        What steps can you take today?
                                        • Explore Local Content Development: If you're involved in medical education, consider how localized content can improve your programs. Engage with local experts and communities to ensure that your CME activities are culturally and contextually relevant.
                                        • Implement DE&I Practices: If you are an education provider, you can advocate within your organization for more inclusion and equity-focused CME/training and actively work to incorporate diversity, equity, and inclusion in your CME content. This could involve diversifying your team of content creators or ensuring that your materials are inclusive and representative of different populations. For tips on how to build DEi into CME/CE content, check out EP 61 with Sapana Panday. 
                                        • Offer Support: Regardless of your role in CME, you can support nonprofit organizations like MiLHO that are addressing care disparities worldwide by volunteering your expertise or donating to their mission.


                                          Time Stamps
                                          • (04:03) - Introducing Helen
                                          • (05:33) - The MiLHO Initiative
                                          • (11:44) - Writing grants for funding the MiLHO Initiative
                                          • (15:41) - CME's Increased Focus on Diversity, Equity, and Inclusion
                                          • (22:41) - Steps you can take today after listening to this episode


                                          • Subscribe to the Write Medicine podcast!

                                            Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

                                            Mentioned in this episode:

                                            Fall Back to School Sale

                                            We're running a back-to-school sale September 2 through 12. Standalone CME writing toolkits, business kits, and quarterly WriteCME Pro membership — all at the best pricing we've offered this year. Everything's at www.alexhowson.com. Link's in the show notes.



                                            This podcast uses the following third-party services for analysis:

                                            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
                                            25 min
                                          • What the Blazes is CME?

                                            Do you know the difference between CME, CE, CPD, and lifelong learning? Confused by all the terminology in continuing education for health professionals?

                                            Understanding the distinctions is key to navigating the world of accredited education and critical for delivering patient care based on the latest clinical evidence.

                                            These terms are like a variety of dishes at a buffet.

                                            CME is like a specially crafted, formal meal designed for licensed physicians, complete with specific flavors and presentations.

                                            CE, on the other hand, is the all-you-can-eat buffet, offering a wide range of options tailored to the entire healthcare team, from the savory entrees for physicians to the sweet desserts for nurses, pharmacists, and physician assistants.

                                            Meanwhile, CPD is like a cooking class that teaches not just recipes, but also the skills and techniques needed to become a versatile and accomplished chef, incorporating a mix of culinary, business, and professional development competencies.

                                            Just as lifelong learning is a continuous process of exploring new culinary delights, learning new skills, and combining different ingredients to create a fulfilling professional journey.

                                            Today's introductory primer breaks down the terminology in simple terms. Tune in to get clarity on continuing medical education once and for all.


                                            Time Stamps
                                            • (00:08) - Introducing the Monday Mentor series
                                            • (01:12) - The difference between CME, CE, and CPD
                                            • (03:56) - Defining lifelong learning
                                            • (05:06) - What CME is not
                                            • (05:52) - 4 takeaways from today's Monday Mentor


                                            • Transcript


                                              Subscribe to the Write Medicine podcast!

                                              Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

                                              Mentioned in this episode:

                                              CMEpalooza

                                              CMEpalooza Fall is a 1-day event scheduled for Wednesday, October 22, that will feature a series of sessions relevant across the CME/CE spectrum. Broadcasts will stream live on the LIVE page of this website and be available for viewing shortly after their conclusion on the Archive page. There is no charge to view or participate in any of these sessions.

                                              Outcomes Architect Sprint

                                              Want to finally master outcomes reports? Join my 4-Week Outcomes Reports Sprint and walk away with a polished, portfolio-ready sample plus templates, coaching, and lifetime tools. Spots are limited—sign up at [insert URL].



                                              This podcast uses the following third-party services for analysis:

                                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
                                              10 min
                                            • Digital Declutter: A Guide to Eco-Conscious CME Content Creation

                                              Are you overlooking a major yet often overlooked contributor to climate change through your digital content creation and strategies? Are you unintentionally contributing to the planet's digital carbon footprint?

                                              As CME/CE content creators and strategists, we likely don't consider the climate impacts of our websites, documents, videos, and other digital materials. However, all that data requires substantial energy to power the creation, storage, and transfer of bytes, which generates carbon emissions that contribute to climate change.

                                              In this eye-opening episode, Alisa Bonsignore, a content strategy and sustainable content expert, reveals the surprising truth about the environmental impact of our digital world. Whether it's the websites we browse, the videos we stream, or the documents we store, our online habits are not as harmless as they seem. 

                                              For CME medical writers and content creators, understanding this connection is vital in making informed decisions that align with environmental sustainability.

                                              In today’s episode, you’ll:

                                              1. Gain insights into how digital content, including websites and emails, contributes to carbon emissions.
                                              2. Learn practical strategies like streamlining and removing unnecessary pages to create more sustainable and climate-friendly content.
                                              3. Understand how to balance visual impact with environmental responsibility when creating graphics, video and other visual media, and in doing so, you’ll enhance the effectiveness of your digital presence.
                                              4. Appreciate the rationale for encouraging practices like video-off meetings and transitioning from video to audio or text formats.


                                              5. Tune in to hear digital sustainability expert Alisa Bonsignore explain how education content creators like you can reduce their climate impacts through smarter governance of bytes and pixels.


                                                Connect with Alisa

                                                LinkedIn

                                                Visit Clarifying Complex Ideas for more on sustainable content strategies.


                                                Resources
                                                • Read Alisa's article on calculating emissions from digital content.
                                                • Learn more about the Content Design Manifesto.
                                                • Check out Gerry McGovern's book Worldwide Waste on the impacts of devices.
                                                • Podcast recommendation: Health Literacy Out Loud


                                                • Time Stamps
                                                  • (04:40) - Introducing Alisa
                                                  • (07:36) - The connection between data, energy, and carbon emissions
                                                  • (09:29) - How writers can think about the implications daily
                                                  • (12:19) - Her entry point into user experience and how it’s important in the work that she does
                                                  • (15:39) - Where to go for up-to-date information about how to think about data and digital imprint
                                                  • (18:46) - How recommendations about reducing digital imprint work when working with clients
                                                  • (21:30) - Her recommendations on messaging and communication for freelancers in the content creator economy
                                                  • (28:21) - Some of the metrics to think about as we consider sustainability or digital sustainability
                                                  • (30:06) - Places to go to find out more about the metrics and resources to raise with clients or employers
                                                  • (31:48) - What the Content Design Manifesto is and involves
                                                  • (35:37) - Alisa’s final thoughts for those who are noodling around the issue of digital imprint


                                                  • Transcript


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                                                    41 min

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