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Join us as we dive into the concept of the Ladder of Transformation, a powerful tool developed and implemented within the Birdcage™ Certified Marketing System, designed to help marketers and business owners articulate the true impact of their products and services. This framework breaks down the transformation process into functional, emotional, and identity-based shifts that resonate deeply with customers.
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Get your FREE Savage Marketing Review:
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Visit https://www.birdcagebusinessbuilders.com
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In this inspiring episode, Maddy Birdcage interviews Georgia Sheehan, a Commonwealth Games gold medalist and recent Vogue contributor. Georgia shares her journey and the challenges of narrowly missing out on qualifying for the Paris Olympics by half a point. This must-listen episode is perfect for anyone dedicated to achieving big goals and overcoming setbacks.
Maddy and Georgia delve into the mindset required to handle disappointments and rebound stronger. Georgia discusses powerful techniques she developed with world-class sports psychologists over the last decade, including visualization, resilience, and mental strength.
Georgia also talks about balancing her life as a professional athlete and a marketing professional, applying athletic discipline to her marketing career. This episode is packed with valuable insights and practical advice for anyone striving to achieve their dreams in sports and beyond.
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Connect with [podcast guest]:
Get your FREE Savage Marketing Review:
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Visit https://www.birdcagebusinessbuilders.com
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From closing her busy interior design business, selling her house, and moving her family to Germany, to growing to 10k followers on TikTok and becoming a content specialist, Maxine Edwards (Max) has had a whirlwind past few years. In this episode, she sits down with Maddy Birdcage and Caroline Moss to talk about her journey and how she redefined what happiness and success look like for her. Max shares her experiences, insights, and the lessons she learned along the way.
Listeners are in for a treat as Max shares her personal struggles and triumphs, including how she balanced the demands of business and family, ultimately choosing to prioritise her mental health and well-being.
We also dive into the world of content creation with Max as she discusses the importance of authenticity, the impact of mindset on success, and the strategies she used to grow her TikTok following. This episode is packed with actionable insights and inspiration for anyone looking to level-up their personal or professional life.
Episode Highlights:
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Connect with Max:
Get your FREE Savage Marketing Review:
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Visit https://www.birdcagebusinessbuilders.com
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Struggling with your brand's online presence?
Want to align your visuals with your audience's deepest aspirations?
Curious about the latest and most effective branding strategies?
You're in the right place.
In today's episode, we have a special guest, Jessica Steel, our Creative Director at Birdcage Marketing, who has been instrumental in shaping our clients' visual identities for over seven years.
Jess brings a wealth of experience and a unique ability to translate clients' often unspoken desires into stunning, cohesive brand visuals.
Join us as we explore the critical role of brand consistency, the importance of understanding your audience on a deeper level, and the impact of a well-thought-out brand strategy.
Jess shares her insights on everything from the significance of professional photography to the limitations of AI in branding.
This episode is packed with actionable advice for business owners, marketers, and designers looking to elevate their brand's visual presence and effectively communicate their value.
Jess' expertise will guide you through the essential elements of creating a strong, memorable brand that resonates with your target audience.
Tune in and get ready to transform your brand's visual identity with tips and strategies from a true expert in the field.
Episode Highlights:
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Where To Find Us:
Get your FREE Savage Marketing Review:
https://booknowbirdie.com/savage-review/
Work With Me:
Visit https://www.birdcagebusinessbuilders.com
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Humans make sense of the world through stories. In today’s episode, Maddy Birdcage and Caroline Moss are going to teach you exactly how to use marketing psychology to craft stories that instantly connect with your audience through Birdcage Marketing’s™ Audience Schema framework.
Keep listening for real life examples to help you master this concept in your content and marketing messages.
Whether you're a marketer, business owner, or just curious about psychological strategies in marketing, this episode is packed with insights and practical examples. Enjoy!
Episode Highlights:
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Where To Find Us:
Get your FREE Savage Marketing Review:
https://booknowbirdie.com/savage-review/
Work With Me:
Visit https://www.birdcagebusinessbuilders.com
Send us Fan Mail
In today’s episode, hosts Maddy Birdcage and Caroline Moss welcome renowned business coach, serial entrepreneur, and published author Jess Williamson to the show. Jess shares her incredible journey of resilience, spanning five different businesses, and how she became a celebrated business and mindset mentor. She discusses the challenges she faced and the transformative moments that led her to where she is today, including diving deep into her new book, Unstoppable Success.
Jess opens up about the obstacles she encountered while scaling her swimwear brand and the mindset shifts that enabled her to overcome them. She highlights the importance of embracing visibility, owning one's story, and navigating the subconscious fears that often hinder personal and professional growth. Through her inspiring story, Jess provides valuable insights and practical advice for aspiring entrepreneurs looking to achieve unstoppable success.
If you’ve been in a bit of a business funk lately, this episode will re-inspire you to expand your mindset, stay curious about your limiting beliefs, and start taking big, bold action again.
Episode Highlights:
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Where To Find Us:
Get your FREE Savage Marketing Review:
https://booknowbirdie.com/savage-review/
Work With Me:
Visit https://www.birdcagebusinessbuilders.com
Send us Fan Mail
Sales slumps are a natural part of business and an opportunity to test your resilience. In this week’s episode, Maddy Birdcage and Caroline Moss dive deep into the mindset shifts and practical strategies you need to get the sales flowing again.
We explore the realities of sales slumps, the importance of authentic client attraction, and actionable tactics to diagnose and fix sales issues with your marketing.
Maddy also shares her personal experience of turning her business around by shifting her mindset.
Pop this episode on while you’re cooking, commuting, or on your hot-girl walk, and discover valuable insights on aligning your mindset with your business goals, navigating economic slowdowns, and the power of strategic thinking in sales.
Episode Highlights
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Where To Find Us:
Get your FREE Savage Marketing Review:
https://booknowbirdie.com/savage-review/
Work With Me:
Visit https://www.birdcagebusinessbuilders.com
Send us Fan Mail
You’re going to want to get your notes app out for this one. In this episode of the Not-So Kind Regards Podcast, we interview Dallas Pay, the founder of True Colours, a festival fashion wear brand that’s taking the world’s festival wear by storm.
Dallas shares her journey from being a cheerleading coach and retail worker to creating a thriving business that scaled from $5K to $95K in monthly sales.
We talk about how she first went viral and quit her job to go all in on True Colours, her marketing strategy, her content creation process and so much more.
Tune in to learn about Dallas's challenges, mindset shifts, and the innovative strategies that helped her grow her brand to where it is today.
Episode Highlights:
Resources:
Where To Find Us:
Get your FREE Savage Marketing Review:
https://booknowbirdie.com/savage-review/
Work With Me:
Visit https://www.birdcagebusinessbuilders.com
Send us Fan Mail
Have you ever wanted to peek behind the curtain of our half a million-dollar sales funnel? In this episode of the Not-So-Kind Regards podcast, Maddy Birdcage and Caroline Moss reveal the secrets behind their wildly successful evergreen funnel for Birdcage Marketing School.
Discover how we've managed to generate over $500,000 (please note updated correction) in revenue with minimal ad spend and learn our actionable strategies for achieving similar results. From leveraging urgency and scarcity in marketing to breaking down their funnel structure, this episode provides a detailed roadmap for replicating their success.
Marketers and Business Owners will want to write down every juicy detail from this episode so you can build your own evergreen, money-making machine.
Episode Highlights
Resources
Where to Find Us
Get your FREE Savage Marketing Review:
https://booknowbirdie.com/savage-review/
Work With Me:
Visit https://www.birdcagebusinessbuilders.com
Send us Fan Mail
Welcome brand builders and digital bad a**es. In today's episode, Maddy Birdcage and Caroline Moss interview Maria, one of our Senior Strategists at Birdcage Marketing. With nearly two decades of experience in marketing, Maria shares her journey from HR to becoming a marketing expert, her love for understanding consumer psychology, and her unique approach to client interactions.
Marketers, freelancers and business owners are going to learn so much from this episode. Pop it on while you’re driving, cooking dinner, or taking us on your hot girl/boy/person walk.
Together, Maddy, Caroline, and Maria explore the shifts in the marketing landscape from the past two decades, the challenges of working with diverse industries, and the significance of staying flexible and creative in your marketing strategies.
Join us for an engaging conversation that offers a wealth of knowledge for anyone looking to market smarter and build a successful, profitable brand.
Episode Highlights:
Get your FREE Savage Marketing Review:
https://booknowbirdie.com/savage-review/
Work With Me:
Visit https://www.birdcagebusinessbuilders.com
From the publisher's feed
Write This Down is the podcast for entrepreneurs, creatives, and ambitious minds who’ve done business by the book—and realised the book wasn’t written for…
Hosted by Maddy Birdcage, Psychology-Informed Strategist and founder of Birdcage Marketing™, Birdcage School™, Birdcage Studios & Birdcage Ocean Voyages™ this show dives into the marketing strategy, mindset rewrites, and brand direction you need to build more than a business—you’re here to build an iconic life.