Write This Down with Maddy Birdcage

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You're getting the inside exclusive on a Birdcage Marketing School workshop with Maddy Birdcage. In today's episode, Maddy hosts a workshop with Kim James, a Birdcage Marketing School™ student who's just transitioned from a decade-long corporate career to Day 1 of starting her own consulting business.

Whether you're a freelancer, agency owner or business owner running your own marketing, you're not going to want to miss this episode. Pop your AirPods in, take us on your hot girl/guy walk, and learn valuable insights on bridging the gap between content creation and business goals, and the importance of strategic thinking in marketing. 

Together, Maddy and Kim explore the nuances of crafting effective marketing strategies, the challenges of transitioning from corporate to consultancy, and the power of authenticity in brand messaging. 

Episode Highlights:

• The challenges and opportunities of transitioning from a corporate job to starting a consulting business.
• The disconnect between marketing tactics and business goals in both large corporations and small businesses.
• The importance of in-house content creation versus outsourcing to agencies.
• Strategies for effectively communicating the value of marketing efforts to executive teams.
• The role of audience analysis and measurement frameworks in developing a robust marketing strategy.
• The benefits of offering customised consulting packages versus set packages.
• Insights into pricing strategies for consulting services and the importance of aligning prices with perceived value.
• The value of using platforms like LinkedIn, TikTok, and Instagram for different stages of the marketing funnel.
• The importance of having a lead magnet and building an email list for effective marketing outreach.
• The concept of a ladder of transformation in understanding the functional, emotional, and identity-based needs of clients.

Resources:

• Marketing Boss Academy: https://www.birdcagemarketingschool.com/courses/marketing-boss-academy
• Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library
• Birdcage Marketing - Work with Us: https://birdcagemarketing.com.au/

Where To Find Us:

• Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/
• Birdcage Instagram: https://www.instagram.com/birdcagemarketing/
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/
• Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage

Connect with Kim:

• TikTok: https://www.tiktok.com/@tangerinetangoagency & https://www.tiktok.com/@kimelizabethjames1
• LinkedIn https://www.linkedin.com/in/kim-elizabeth-james-19216376/
• Instagram:

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Let's dive into a conversation about what it takes to be a successful marketer, freelancer, agency owner, and content creator in today's episode. You're invited to sit down with us, as Maddy interviews her new Co-Host, and Birdcage Senior Marketing Strategist, Caroline. 

We both reflect on our respective decade+ long careers that brought us here and motivated us to share our learnings (good and bad) within Marketing Boss Academy and Birdcage Marketing School™ The Full Library™. 

Whether you're a seasoned professional or just starting out, this episode is going to bring you so much inspiration, and practical advice around marketing, mindset, and content creation.

Follow the Podcast on Instagram: https://www.instagram.com/notsokindregards_podcast/ 

Follow Birdcage Marketing on socials: 
https://www.instagram.com/birdcagemarketing/ 
https://www.tiktok.com/@birdcagemarketing

Find Maddy Birdcage Here: 
https://www.tiktok.com/@maddybirdcage 
https://www.instagram.com/maddybirdcage/ 

Find Caroline Moss Here: 
https://www.tiktok.com/@caro_moss 
https://www.instagram.com/caro__moss/ 

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Prepare to protect your brand in response to evolving digital marketing trends as Maddy Birdcage and her new co-host Caroline Moss share strategies for adapting to potential changes, including a possible TikTok ban. 

Our discussion will guide businesses and creators in managing these challenges effectively, focusing on developing a robust marketing approach that remains flexible across various platforms.

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In this episode, Maddy Birdcage sits down with Birdcage Marketing School student Louise Smith from The Social Smith.

In this episode, Maddy and Louise discuss the biggest challenges facing marketers in 2024, this biggest mistakes both marketers AND brands are making in their content, and why switching from focusing on tactics to psychology in your marketing is the smartest thing you can do.

Louise completed the Digital Marketing Certificate back in 2023, which has since evolved into The Full Library™ (where you learn our methods) and Marketing Boss Academy (where you learn how to create a successful marketing business).

The biggest benefits Louise has experienced from Birdcage Marketing School are:

• The confidence to FIRE and replace that red-flag client who, whilst were 40% of her revenue, were affecting her quality of life.
• Attracted more leads in the last 3-months than she has in ALL of 2023.
• Incredible results for her clients using Birdcage's proven frameworks (full details inside the episode!).

If you're a freelance marketer or agency owner, this is a MUST LISTEN episode. And if you're ready to upgrade your business and your life, explore the MBA + Full Library™ bundle now and get ready for growth!

Meet Louise Smith - Founder of The Social Smith.
 
Providing Social Media Management & Strategy for businesses who are ready for more. What started as a business creating content is now a business where we really dig deep, on what a business is, what the goals are, who buys from them and why they buy. 

When she's not digging into the weeds of businesses she's being a Mum, a Wife, gymming or eating - it's all about balance right?! 

If you're looking for a stripy shirt professional Louise is not the one for you. If you're looking for somebody who wants your business to succeed as much as you and has a plan to make it happen; she's your girl!

• IG: https://www.instagram.com/the.socialsmith/
• Website: https://www.thesocialsmith.co.uk/  

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Ever hit a wall when chasing your dreams? You're not alone, and this episode is your sledgehammer. We're zeroing in on those psychological gremlins that love to sabotage our best-laid plans. 

From the trenches of Birdcage Marketing, I've excavated the five most common barriers that throttle our forward momentum and I'm ready to arm you with strategies to smash through them. 

Also, in a candid share, I'll reveal my personal battles with nervous system dysregulation, offering up the lessons I've learned on why balance isn't just a buzzword—it's your secret weapon for peak performance and goal attainment.

But that's not all—I'm thrilled to give you a first look at the Birdcage Marketing School's newly polished curriculum, crafted from the gold mine of student feedback. 

It's designed to overcome your success blocks and propel you towards your ambitions. 

If you're serious about not just setting targets but actually nailing them, then you won't want to miss out on the insights packed into this episode. 

And remember, the clock's ticking on the current enrollment price, so let's get you locked in and on the fast track to success.

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Ever wondered how to break free from societal norms and financial constraints to create your dream life?

Join Maddy and her husband, Captain Jack, as they peel back the layers of her transformative year, addressing critical issues faced by women in pursuit of career excellence within a patriarchal society. Gain insights into balancing professional ambition and personal support, navigating the stormy seas of managing a business while juggling familial duties.

Discover how redefined domestic roles and equitable division of responsibilities can redefine work-life integration. Explore the importance of self-care in achieving a life that truly glows, and learn practical strategies for preserving positive work environments and overcoming obstacles.

Don't forget to leave us a review or send us a message with your thoughts. We always love to hear from our listeners!

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In this podcast episode, Maddy reveals the psychology behind consumer choices and revamp your marketing strategy with Birdcage Marketing. Uncover key themes that drive engagement: security, community, growth, well-being, and achievement. Learn about our Marketing School's courses for mastering marketing, including the Full Library™.

Maddy shares how storytelling can turn product features into captivating benefits. This episode reveals strategies that inspire action and examines the customer journey's emotional depth. We also discuss the impact of psychological schemas and brand archetypes on consumer perception, emphasising emotional connections beyond product utility. Join us to reshape your brand's experience and identity.

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If you've ever felt the sting of skepticism while chasing your dreams, this episode will be your rally cry. Together, we'll break down how digital marketing is the ultimate ally in your corner, helping you push past doubts and making your aspirations a reality. Whether you're a business owner, an activist, or just someone looking to forge meaningful connections, you'll see why your voice—and your cause—deserves to be heard in the vast digital landscape. We go beyond the basics of marketing; we're here to arm you with the confidence to create content that resonates, impacts, and connects.

Let's face it, the idea of putting yourself out there can be downright terrifying. But Maddy is here to guide you through the thicket of fear that surrounds digital marketing. We'll explore how to tackle the terror of judgment and visibility, and dissect the myths of complexity in this space. With a heartfelt discussion on how to embrace feedback, even when it's less than glowing, and an arsenal of resources ready to demystify the content creation process, you'll be equipped to lead in a digital age. Think of it as your personal empowerment toolkit, turning what if's into what is.

As we wrap up, we take a strategic look at the marketing techniques of scarcity and urgency, clarifying the genuine value they bring when used with integrity. Maddy will share with you the security blanket that comes with mastering digital marketing—a skill set that doubles as career insurance in an ever-evolving market. Whether you're seeking to enhance your persona or assist others in theirs, these tools are your stepping stones to success. So, create, tag us, and let's build a community that champions growth and emboldens every step of your journey. Let the digital revolution begin, with you at the forefront.

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Join us for our very first Masterclass, as we delve into the vibrant world of digital marketing and personal growth with our revolutionary InstaTok Funnel!

We have a very special guest speaker in the studio, Maddy's son - the multi-talented Forest Avery—race car driver, online gamer, and content creator—we're tackling the intricacies of creating standout social media content that can send your online presence into overdrive.  Together, we'll navigate the complexities of producing social media content that truly stands out, with Forest providing insights into his unique strategies for content creation and the critical importance of editing in enhancing your videos.

In this inspiring masterclass, we reveal Maddy's groundbreaking 'InstaTok Funnel' strategy—a carefully crafted approach designed to boost your engagement on Instagram and TikTok significantly. We're diving deep, going beyond the basics to unveil the sophisticated mechanics of a system that has revolutionised the customer journey. Whether you’re building from the ground up with a modest following or already cruising at top speed, Forest's and Maddy's advanced techniques will propel you toward triumph in the digital marketing landscape. Arm yourself with a notepad and get ready—it's time to accelerate your learning!

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Ever felt like a swindler in your own life's story, secretly fearing someone might pull back the curtain on your so-called "success"? That's the beast named Imposter Syndrome, and it's the core of our heartfelt discussion where Maddy bares her soul about the gnawing self-doubt she's wrestled with, despite mounting achievements. Maddy's not alone; her team has grappled with it too. This time, we're not just sharing war stories—we're equipping you with the armour and tactics to reclaim your self-worth and stride confidently into your success. It's about transforming the fear of being "found out" into fuel for your future feats.

As we mark the significant milestones of our podcast journey, your voices resonate as the chorus to our melody and the beat to our podcast's heart. Through your reviews and active engagement on TikTok and Instagram (Maddy Birdcage and Birdcage Marketing), you contribute to the vibrant rhythm of our community. Whether it's a call to action for the dreamers, a beacon for the digital marketing mavens, or a manifesto for personal growth, we're in this together—let's elevate one another as we forge ahead. 

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