Every year, Apple’s Worldwide Developers Conference introduces updates that ripple through the App Store economy for years to come. In this special post-WWDC edition of Sub Club Live, host David Barnard sits down with RevenueCat developer advocate Charlie Chapman and world-renowned growth expert Thomas Petit to cut through the keynote hype. Together, they analyze the technical realities and strategic implications of the biggest announcements coming out of Apple Park.

Rather than offering a generic recap of consumer features, the panel focuses entirely on the practical mechanics that impact subscription app growth, retention, and monetization. From the deprecation of SiriKit in favor of mandatory App Intents to the introduction of App Store Creative Assets and new subscription bundling options, this session provides a clear roadmap of what subscription businesses should test immediately, adopt eventually, or safely ignore.

More content from the RevenueCat family:
👉 Launched – Our sister show that features indie app developers and solo creators about what it really takes to ship something new into the world: https://www.youtube.com/@LaunchedFM
👉 StartApp School – Practical courses on monetization, growth, acquisition, and everything else that turns an app into a business. Completely free: https://www.startapp.school/
👉 RevenueCat blog: Mobile Paywalls: The Ultimate Guide for Subscription Apps: https://www.revenuecat.com/blog/growth/guide-to-mobile-paywalls-subscription-apps/
👉 Subscription App Churn: Why Users Cancel and How to Fix It: https://www.revenuecat.com/blog/growth/subscription-app-churn-reasons-how-to-fix/
👉 App Trial Conversion Rate: Benchmarks and Insights: https://www.revenuecat.com/blog/growth/app-trial-conversion-rate-insights/
👉 Apple Search Ads: The Complete Guide for App Marketers: https://www.revenuecat.com/blog/growth/apple-search-ads-guide/
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Jacob Eiting - @jeiting
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Episode Highlights:
00:00 Intro
01:11 Welcome to Sub Club Live WWDC 2026 Special Edition
02:00 Upcoming Events: UGC Marketing & Meta Ads Masterclass
03:02 Meet the Panel: Charlie Chapman & Thomas Petit
04:47 Is Apple Competing for Payments? The "Carrot Era" of the App Store
08:45 Why Apple Omitted Hardware Announcements This Year
10:33 Keynote Vibes: A Return to a More Authentic, Humble Apple
17:07 The Siri Overhaul: Hands-On Beta Impressions of iOS 27 Speed
24:22 App Intents: The Mandatory Shift That Could Make Your App Invisible|
01:21:54 App Store Creative Assets: Images & Videos in Search Results
01:31:51 Custom Product Pages: A Workaround for Testing Header Images
01:35:06 The App Store Cleanup: Why Apple Is Cracking Down on Limited Utility Apps
01:38:42 The Ad Attribution Stalemate: Why Apple Didn't Update SKAdNetwork
01:13:11 Seat-Based Licensing & Group Pricing: Supporting Prosumer & B2B Apps
01:05:05 Subscription Bundles & Suites: New Packaging and Retention Strategies
01:45:57 Live Q&A: Resetting Trial Eligibility & App Store Cancellation APIs
01:49:38 Outro & Wrap Up