In the APril 2024 lesson, learn what questions you need to ask yourself as you create a lead magnet to grow your email list. 

Your lead magnet should be HELPFUL for your audience. It should also be EASY for you to create and EASY for them to implement. 

Listen to the lesson and follow up discussion with fellow members Beth, Shannon and Mae to get ideas. 

This month we have guest expert Orazie Cook explaining how to amplify the impact you make with charitable giving in your pet business. Key takeaways from her lesson: 

• The emotional power of storytelling in promoting causes close to our hearts. 
• Innovative ways to integrate charitable giving into your business, enhancing brand loyalty and making a positive community impact. 
• Practical advice on documenting your charitable contributions for tax purposes (yes, it's important!).

Watch the full video and get extra resources on our members portal on ThriveCart. 

This month we have guest expert Kristen Ricupero teaching about the Profit First accounting system. Key takeaways from her lesson: 

• Using multiple bank accounts with clear purposes helps businesses allocate funds and build healthy financial habits. 
• Taking a profit first, even just 1-2%, helps create a mindset shift towards profitability. 
• Being consistent with allocations and taking profit distributions quarterly allows time for funds to accumulate. 
• Knowing your numbers (revenue, expenses) allows you to make informed business decisions.

Watch the video and get more resources on our member portal on ThriveCart.

Your bonus members only episode for January is here! 

This year, with 1 guest expert per month on the main Wear Wag Repeat Podcast, I will share a bonus members-only episode to share how I would implement that month's expert advice. 

In this episode, hear how I am implementing the advice shared from Kara Conway Love in episode 302: Negotiate Like a Pro.

If you haven't yet, go listen to that episode with Kara then let us know in the membership how you will implement her advice. 

In this month's lesson about PROFIT, we cover: 

• How to identify your unique strengths 
• Getting clear on what's most profitable in your business 
• Combining these results to create a profit strategy

Additional Resources:

• Get clear on your strengths with a personality test like this one. 
• Please download the Profit Mapping worksheet on our member portal to do your profit mapping. 

Hear the post-lesson discussion and download the bonus worksheet in our members area: https://wearwagrepeat.thrivecart.com/l/wear-wag-repeat-society/monthly-lesson-discussion-profit-strategy/ 

Here's what we cover in the workshop if you want to do it on your own:

1. Reflect on your 2023 wins and lessons learned. Think about what activities brought you joy, money, or exposure.
2. Identify what to keep and what to leave behind
3. The Wheel of Life - this is a great exercise to look at balance in our lives. I have the graphic for this at the bottom of this email.
4. Brainstorm a big wishlist for 2024
5. Narrow it down to your top 3 priorities or goals
6. Create a step-by-step action plan for each quarter with practical deadlines
7. Put those deadlines on your calendar!!! This is an important step, don't skip it!

Goal Setting Tip: Get specific and simplify your goals using the SMART system. Make your goals Specific, Measurable, Achievable, Relevant, and Time-bound.

This month, we have an amazing line up of 4 guests who are all experts in social media for the pet industry. These women petpreneurs are sharing their expertise around how to grow an engaged community, find balance and get value from the time to spend creating online.

Panelists:

Colleen Wilson of PetsonQ, Sharon Saha of Sharon and Teddy Take the City, Mariko Miyake of Pawmiscuous and Claire Hall of The Dog Mom Co.

Topics covered:

• What's the one social media platform you couldn't live without?
• Quick tip for increasing engagement on a post?
• How do you measure the ROI of your social media efforts? 
• How do you balance authentic engagement with promotional content?
• How important is it for a pet business to have a niche focus on social media? 
• Should I have a business and personal Instagram account? 
• What do you think of Static 9 grids or aesthetic feeds?
• What would you say to someone who gets overwhelmed by the need to keep creating constantly?
• Is there a platform just for user-generated content opportunities?

This month, we're diving into a topic that's essential for modern pet businesses: Artificial Intelligence. AI isn't just about cutting-edge tech—it's about practical solutions that can streamline your pet business, saving you both time and effort.

In this month's lesson "AI Innovations for Time-Savvy Petpreneurs,” we'll explore:

• AI Chatbots: Enhance customer support, ensuring queries are handled efficiently.
• Social Media Automation: Consistent engagement without the daily grind.
• AI-Driven Scheduling: Streamline your daily tasks and never miss an appointment.
• Product Recommendations: Boost sales with smart, AI-driven product suggestions.

While AI is revolutionizing the way we work, remember, it's the personal touch we bring to our businesses that truly resonates with our customers. Let's learn how to combine both for maximum impact.

• Specific use cases on how ChatGPT can be your go-to tool for content creation and more
• Copy and Paste Prompts
• Podcast Episode 268: Training your new pack member: ChatGPT

See the full lesson, bonuses and video on Teachable: https://wearwagrepeat.teachable.com/courses/society/lectures/49655484 

I'm really excited to work on Brand Evaluations with Peer Feedback this month.

I interviewed guest expert Kati Keyes of Max Pet Marketing on Wednesday, September 13 at 3pm EST about how to do a brand evaluation for yourself and each other and how to implement the feedback you get.

Then comes the fun part... peer feedback!

I'm going to make this super easy and create a short questionnaire that everyone can use. 👉🏽 If you'd like to give and receive brand feedback please comment belwo to tell me "YES, I'M IN!"

Find all the details, Kati's BONUS PDF and more links on Teachable: https://wearwagrepeat.teachable.com/courses/society/lectures/49161951 

This month we're revamping our email welcome sequence. If you already have one, haven't updated it recently, or don't even know what a welcome sequence is... this lesson will help everyone create a series of emails that works for you!

You'll learn:

• How to construct an effective email welcome sequence
• How to nurture new subscribers, deepen audience engagement, and boost your brand
• The 4 core emails: a warm welcome email, a personal backstory email, a high-value offer email, and an engagement-focused email.

This lesson will also provide real examples of what these emails could look like for your pet business.

What the video and get bonus resources on Teachable:  https://wearwagrepeat.teachable.com/courses/society/lectures/48510357