This month we're doing the Lazy Guide to Planning Holiday Content. Everything is much less stressful when you plan ahead. The next few months will have enough stressful things come up, so why not put a little work in NOW to make your life easier later?

This lesson teaches:

• Building the Framework of what you NEED to do in the next 90 days
• How to prioritize your social media content creation
• Printable Planning Calendar that you can fill in

Find additional resources and the printable calendar in Teachable: https://wearwagrepeat.teachable.com/courses/society/lectures/43366288

This month we're learning how to shoot and edit compelling videos. As you know, social media is all about video these days! This lesson will reinforce why video is so powerful and provide tips to make your videos better and easier to create.

This lesson teaches:

• Basics of video production
• The Hook Formula
• Editing Tips

Podcast Episode 169: Batching Content Episode!

Podcast Episode 156: TikTok for Introverts with Chelsea Barstow

Podcast Episode 130: Everything you need to know about Reels for your Pet Business

Recommended Editing Apps: Splice, InShot, CapCut, Recap

This month we're looking into the how and why of getting featured in the press. I'm sharing the strategy I've used to get featured in Good Morning America, the Wall Street Journal, Yahoo News and more!

This lesson teaches:

• How press coverage and features on other websites help your business by increasing your name recognition, credibility, SEO and more!
• Where to look for opportunities
• What you need to have prepared in advance
• 3 Unexpected places to look for feature opportunities

Video lesson available on Teachable: https://www.facebook.com/groups/wwrsociety 

This month we welcome Jolanta Smulski of Pet Pro Media as the guest expert to teach a lesson on "Growing Your Business by Hiring Help"

Jolanta's lesson teaches:

• How pet business owners can recognize it's time to hire help
• How to avoid burnout when scaling
• Overcoming objections to the idea of hiring help
• Best practices for the search, hiring, and onboarding processes.

Jolanta is the founder of Pet Pro Media. She's helped her clients scale their businesses through her services and expand their teams by helping them hire the right people for their business needs.

This month we welcome Brittany Brown of Working Dog Momma as the guest expert to teach a lesson on "Charging What You're Worth."

Brittany's lesson teaches:

• How to stop trading time for money
• Focus on the value & transformation you offer
• The power in walking away from unaligned opportunities
• Not letting a "no" or "yes" mean anything about you as a person or your value
• How to continuously increase your prices & feel good about it
• How to position yourself to share the value that you provide

Brittany Brown has helped her clients and community realize that their work is valuable and how to effectively communicate that to brands, customers and clients. She also helps clients build confidence in themselves and their area of expertise so they feel more comfortable charging fair rates.

Get the content bonus worksheet and find June's full agenda on Teachable: https://wearwagrepeat.teachable.com/courses/society/lectures/40658211

We had the best Yappy Hour conversation around National Rescue Dog Day on May 20th. I loved everyone's stories and our conversation so much that I'm sharing it as a special edition episode on our members only Society podcast!

You'll hear from:

Erin Scott, Believe in Dog Podcast Cara Carosielli, Simply Bloom Social Ryan + Jess, @iggyadelaide Jolanta Smulski, Pet Pro Media Alexandra Baerg, Bella B Barkery

Our Yappy Hours are a chance to get to know other members and chat about topics that aren't always work related. These happen the 3rd week of each month. They're not typically recorded, so come join us live!

Watch the May Lesson on Idea Pins: https://wearwagrepeat.teachable.com/courses/society/lectures/39763091 

We're focusing on Idea Pins because right now they’re being highly prioritized by Pinterest. Plus, Idea Pins have a new product tagging feature for your own products or affiliate links.

Listen to this lesson to learn: 

1. How to create an Idea pin
2. Why you should create Idea pins
3. More info on Product tagging in your Idea pins

Head over to Teachable to grab the content bonus for this month. I created 2 Idea Pin templates for you. 

https://wearwagrepeat.teachable.com/courses/society/lectures/39763091

This month I'll be pairing members up to conduct peer website reviews. Listen to the lesson to hear what kind of questions you should ask and what to look for when reviews each other's websites or online presence. 

Get a PDF of the questions as this month's content bonus in Teachable. And please look for an email from [email protected] to opt-in to this activity! 

Teachable lesson: https://wearwagrepeat.teachable.com/courses/society/lectures/39254736

Amy Lynn has over a decade of experience in the world of blogging on her own sites and works full-time as a digital media consultant helping others optimize for SEO. She started The Dog Guide San Antonio in 2018 after becoming a dog mom herself.

This month she's teaching a lesson in Wear Wag Repeat Society about blogging for SEO.

Learn how to uncover the strengths your site already has in Google, how to find keywords you have a chance of ranking for (and that are even worth going after!), how to find low-hanging fruit on your site to optimize, and the basics of optimizing pages & posts on your site.

Please note that this lesson has accompanying slides that you can view in the March 2022 lesson on Teachable. 

February 2022 Lesson for Wear Wag Repeat Society: This month's lesson is about growing your email list by providing something so valuable and irresistible that pet parents have to get their paws on it! Go to wearwagrepeat.teachable.com to find the content bonus of lead magnet ideas, zoom links, yappy hour date and extra resources.