The founding Fugee has in recent years become a fixture at CES and at Cannes Lions, where he will be the president of the music jury this year. Here, he describes what brands can better understand about working with music and musicians. We talk about his childhood in Haiti, where he lived until he was 9 before emigrating to Brooklyn. He also shares a bit about his relationships with two very different mentors: Quincy Jones and, uh, Gary Vaynerchuk.