For #NoVacancyNews, I caught up with David Wilner, newly appointed Chief Development Officer of Wyndham Hotels & Resorts, at the Hunter Conference to talk development reality right now—conversion-heavy conditions, brand value pressure, and why he still won't count new construction out. 👥 David keeps the mission simple: drive the best opportunities and returns for franchisees 🏷️ He talks brand value in a tighter market—owners look harder at what their flag and distribution actually deliver 🔄 He agrees it's a conversion market right now, and he explains why that creates opportunity 🏗️ He refuses to count new construction out: real developers keep developing, and 36 months changes the whole picture 📉 He notes construction pricing has come down from the peak, even if it still sits above pre-pandemic levels 🧠 He makes the point I wish more people lived by: don't let today's environment talk you out of tomorrow's opportunity