On this episode of The Jeff Dornik Show, Jeff breaks down how X once again used creators to inflate engagement and ad revenue, only to quietly change the rules and blame users for following the very guidance they were given. He exposes how the platform encouraged replies and engagement to fuel the rev share narrative, then reversed course once content quality declined, leaving smaller creators confused and penalized. Jeff explains why visibility on X has little to do with follower count, how algorithmic control rigs the system, and why Big Tech platforms cannot be trusted to act in the best interest of creators.

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