When Covid started causing public places to shut down, many were left to figure out how to stay in business, quickly. Seattle-based restaurant owners Jen Lao and her husband Caleb Wang decided to pivot by moving their business online.

The two own the business Xiao Chi Jie (XCJ), which started as a local restaurant, where the mission is to build this generation’s modern Chinese food brand, with a deep focus on honest representation, accessibility and education. As they first pivoted to doing local deliveries, many started to ask about national shipping leading them to evolve into a DTC business.

On this episode of Young Influentials, XCJ’s founders join Adweek digital editor and host Colin Daniels to discuss how the business came about, what it took pivoting a restaurant during a pandemic and what we can all look forward to seeing next from the company.

Share your thoughts with me at @colmeetsworld.

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