The Future of Print: From Physical to Digital

XMPie Podcast Conference Session 4

Mike Scrutton, Director of Print Technology and Strategy at Adobe, Robert Mothershead, Senior Analyst of Marketing Strategy and Technologies at the United States Postal Service, and Scott Houck, Director of Business Development for CXM Initiatives at XMPie, join Deborah Corn to discuss how to deliver meaningful direct mail, the steadfast relevance of physical print in a digital world, and how each organization is helping to promote these avenues for their customers.

Download the Transcript for this Session

Mentioned in Today's Episode:

XMPie: https://www.xmpie.com/

https://youtu.be/qscI4cE88MA

https://www.xmpie.com/personaleffect-v11-3-the-direct-mail-edition/

https://www.xmpie.com/adding-triggered-direct-mail-to-your-omnichannel-campaign/

https://www.xmpie.com/university-of-idaho-doubles-email-open-rates-by-adding-personalized-videos/

https://www.xmpie.com/modern-vdp-what-why-how-and-whats-next/

Mike Scrutton: https://www.linkedin.com/in/mike-scrutton/

Adobe: https://www.adobe.com/

Robert Mothershead: https://www.linkedin.com/in/robertmothershead/

United States Post Office: https://www.usps.com/

Scott Houck: https://www.linkedin.com/in/scotthouck/

Deborah Corn: https://www.linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Project Peacock: https://ProjectPeacock.TV

Girls Who Print: https://girlswhoprint.net