Brian Moloney, Customer Marketing Manager at Three Ireland joins us on this one as we explore the journey that brands need to go on to really start personalising customer experiences, the quest to move away from spray and pray marketing, and the best ways to stay on top of emerging marketing and technology trends.

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In this episode we are joined by CEO of Hybrid Interaction Shahar Attias. Here we chat about the tool kit modern CRM marketers need to get ahead, tips and tricks on how to get the most from your tech stack and it wouldn’t be a 2024 podcast without touching on AI.

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In this episode we are joined by Tamar Badashvili, Deputy CEO at Setanta Sports. We cover a lot here, taking a look at the evolution of Setanta Sports, how they are pushing the boundaries as both a publisher and a tech company, the impact of convergence in the industry, and how localisation plays a role in growing success in different regions. All while being data led.

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For this episode, we are joined by Tim Biddiscombe, Chief Services Officer at Purple Square CX. We dive into the wider Martech space, and chat about how operators and brands are spoiled for choice when it comes to their tech stack. We also discuss why the customer experience and real-time interactions are more important than ever for brands.

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Conall McCabe, Sales Director at SBC joins us as we take a deep dive into the events side of things. In this one have a chat about why events are so important for businesses to take part in, how to get the most out of them, and what you need to do to maximise your ROI.

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In this episode we are joined by Chief Business Development Officer, and industry veteran, Martin Collins. Here, we have a chat about all things Sports Betting and iGaming. Innovation, brand equity, player experience, and the importance of design are a couple of topics that we look into in this one.

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Adam Palmerini, Director of Product & Services at Xtremepush, joins us as we discuss the buzz around AI in the industry. We also take a deep dive into how AI can be used for retention and other wider marketing use cases.

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In this episode, Will and Kerrie Finlay-Bonner, one of the strongest commercial leaders in the sports and fashion industry, go deep into the challenges brands face when it comes to everything from market position, finding the right people, and how being customer centric is the best and only way to grow!

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Curtis Roach, Co-Founder and Head of Content at iGamingFuture, joined us as we checked in on the hot topics of 2023, what's on the cards for 2024, and what the iGaming industry can learn from other brands and market places.

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Will and John chat about what gamification and free-to-play games deliver for operators, how to build coherent retention strategies for players, and the importance of unifying your marketing funnel in 2024.

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