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Siska Concannan, co-founder and CMO of Affiliated Sportsfans, joins Will Hansen to discuss the US sports market, fan trends and how brands can get a grasp of lifetime value. Siska is an SBG guru with massive knowledge so there's something for everyone.
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In episode 4 of Experts in the Room, we speak to sports betting and gaming veteran and CEO of Fortuna Entertainment Group, Victor Corcoran. We dive into various topics, including the opportunities and challenges facing the SBG industry.
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In this episode we talk to Nick Cooke, co-founder of The GOAT agency. We delve into influence and micro influencer marketing and how business can unlock their social channels. As well as a few dos and don’ts along the way.
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Episode two of Experts in the Room explores the best practices surrounding customer experience and engagement with leading customer experience consultant, Nicola Fox.
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In the first episode of Experts in the Room, we talk to leading loyalty expert in sports betting and gaming, Steve Talbot, about the changing nature of fan engagement and how to operate a data led business.
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From the publisher's feed
Brought to you by Xtremepush, Xperts in the Room explores the evolving worlds of customer experience, retention and data with some of the leading minds in some of the fastest growing and most…