Supercontext: an autopsy of media

Yahoo Screen

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What went wrong with Yahoo Screen and its investment in a sixth season of Community? We look behind the business to try to figure out how a search engine whittled away the brand loyalty of a beloved TV show.

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Additional Resources

  • Community Didn't Kill Yahoo Screen - Yahoo Did
  • Yahoo Screen Won't Say if Its Season of Community Was a Success
  • Yahoo Loses $42 Million on 'Community,' 2 Other Original Series
  • Why Yahoo's Foray Into Original TV Series Failed
  • Kathy Savitt, Yahoo's Head of Media, Leaves for Movie Studio
  • Bills, Jaguars to make history as part of free live webcast
  • Yahoo yanks Yahoo Screen hub, scatters "original" content across sites
  • Not Even Community Could Save Yahoo's TV Dreams

...more
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Supercontext: an autopsy of mediaBy Christian Sager and Charlie Bennett
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4.8

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