The video is about strategies for helping executives with trouble articulating their goals. Todd and Ryan suggest asking executives open-ended questions about what is possible and what they expect to see once specific work is completed. It's important to tread lightly and warmly into the conversation and ensure that it empowers the executive. The alignment and strategy of goals are also essential for creating company-wide alignment. The discussion should be framed as a benefit to the executive rather than a demand. 

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Todd and Ryan also co-authored a book - Fixing Your Scrum: Practical Solutions to Common Scrum Problems.

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