Stuart Tipples: The Ghost Product Owner vs. The Storytelling Master

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

The Great Product Owner: The Storytelling Master

Stuart describes an exceptional Product Owner who worked with an API team on what could have been a dry, unsexy product. This PO excelled by maintaining clear availability through established office hours, showing up consistently for the team, and avoiding micromanagement. The standout quality was their ability to tell compelling stories that created clarity and got the team onboard with the vision. Through storytelling, this PO helped the team communicate the value of their work, transforming a potentially mundane product into something meaningful and engaging for both the team and stakeholders.

The Bad Product Owner: The Ghost with the Most

Stuart encountered a problematic Product Owner working with a customer-portal team dealing with edge cases, legacy systems, and messy code. This PO earned the nickname "The Ghost with the Most" because they were never available when needed. They would miss sprint planning sessions, delay or skip backlog refinement entirely, and leave team members to fill the gap while juggling their own responsibilities. Stuart learned to address this directly by outlining how the PO's behavior affected the team and delivery, asking "Can I help you?" The PO initially reacted defensively but eventually admitted they weren't happy in the role.

Self-reflection Question: How effectively does your Product Owner use storytelling to create clarity and help the team understand the value of their work?

[Scrum Master Toolbox Podcast Recommends]

🚀 Global Agile Summit 2025

Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

🌍 Connect with global Agile leaders.

💡 Learn practical strategies for impact.

🔥 Break free from Agile fatigue and become a Pragmatic Innovator

Check Full Program

[Scrum Master Toolbox Podcast Recommends]

About Stuart Tipples 

Stuart is an Agilista, a coach, Scrum Master, agile delivery. A husband, Dog Dad, and as Star Wars nerd. Positive disruptor. Passionate about helping teams and individuals build and ship awesome products to their customers. Stuart also blogs at www.yourebelscrum.com

You can link with Stuart Tipples on LinkedIn. 

Stuart Tipples: Defining Scrum Master Success and the 4L's Retrospective

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

Stuart redefines success for Scrum Masters, moving beyond organized JIRA boards and well-structured stories to focus on team dynamics and behavior. True success means seeing healthy conflict that leads to insight, having transparent priorities, and watching teams call out their own behavior through self-checking mechanisms. Stuart emphasizes that happy teams aren't just content - they're energized by embracing obstacles and challenges. He stresses the importance of reinforcing great behaviors when you see them, creating an environment where teams can thrive independently.

Featured Retrospective Format for the Week: 4L's

The 4L's retrospective format is Stuart's favorite because it strikes the perfect balance between warmth and honest feedback. The format covers four areas: Liked (appreciation), Learned (growth opportunities), Lacked (identifying gaps), and Longed for (dreaming big). This structure prevents people from freezing up while uncovering golden moments and building psychological safety. As a bonus, the format allows facilitators to bring fun elements and themes, making retrospectives more engaging while maintaining their effectiveness in driving team improvement.

Self-reflection Question: Does your team demonstrate healthy conflict that leads to insight, or are disagreements avoided and issues left unresolved?

[Scrum Master Toolbox Podcast Recommends]

🚀 Global Agile Summit 2025

Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

🌍 Connect with global Agile leaders.

💡 Learn practical strategies for impact.

🔥 Break free from Agile fatigue and become a Pragmatic Innovator

Check Full Program

[Scrum Master Toolbox Podcast Recommends]

About Stuart Tipples 

Stuart is an Agilista, a coach, Scrum Master, agile delivery. A husband, Dog Dad, and as Star Wars nerd. Positive disruptor. Passionate about helping teams and individuals build and ship awesome products to their customers. Stuart also blogs at www.yourebelscrum.com

You can link with Stuart Tipples on LinkedIn. 

Stuart Tipples: Beyond Hierarchy—Influencing Agile Adoption Through Setting the Example and Community

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

Stuart explores the challenging aspect of leading change as a Scrum Master without hierarchical authority. He shares his experience as a chapter lead where he built a community of practice and recruited new Scrum Masters to become change agents. The breakthrough came when he convinced director-level leaders to run their own quarterly retrospectives, creating a powerful example for teams throughout the organization. Stuart emphasizes that change spreads organically - when you change your team, it becomes contagious. His approach involved showing up daily as a change agent, understanding the difference between sponsors and change agents, and initially facilitating leadership retrospectives to demonstrate proper technique.

Self-reflection Question: How can you leverage community building and lead by example to create lasting organizational change without relying on formal authority?

[Scrum Master Toolbox Podcast Recommends]

🚀 Global Agile Summit 2025

Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

🌍 Connect with global Agile leaders.

💡 Learn practical strategies for impact.

🔥 Break free from Agile fatigue and become a Pragmatic Innovator

Check Full Program

[Scrum Master Toolbox Podcast Recommends]

About Stuart Tipples 

Stuart is an Agilista, a coach, Scrum Master, agile delivery. A husband, Dog Dad, and as Star Wars nerd. Positive disruptor. Passionate about helping teams and individuals build and ship awesome products to their customers. Stuart also blogs at www.yourebelscrum.com

You can link with Stuart Tipples on LinkedIn. 

Stuart Tipples: Silent Teams, Explosive Outcomes—Learning to Normalize Disagreement

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

Stuart tells the story of a team he was brought in to coach that appeared functional on the surface but was struggling beneath. Despite being behind on critical work, the team maintained a facade of happiness while abandoning retrospectives and falling into hero culture patterns. The team had developed "toxic positivity" where members stayed silent about real issues, creating an environment without psychological safety. When problems finally surfaced, the team exploded into unpleasant disagreements. Stuart's key learning: teams usually stay silent until it's too late, making it crucial to foster psychological safety by normalizing disagreement and creating space for honest dialogue.

Self-reflection Question: Is your team comfortable with healthy disagreement, or are you maintaining a facade of toxic positivity that prevents real issues from being addressed?

Featured Book of the Week: Trust Based Leadership by Mike Ettore

Trust Based Leadership by Mike Ettore stands out because it's devoid of corporate fluff and delivers a clear message from a former marine turned executive. Stuart recommends it because it focuses on the fundamental truth that if you don't build trust, you're just managing compliance. The book emphasizes leading with consistency, clarity, and courage, and encourages leaders not to wait for permission to make positive changes. It's a practical guide that moves beyond typical corporate leadership advice to address real-world leadership challenges.

[Scrum Master Toolbox Podcast Recommends]

🚀 Global Agile Summit 2025

Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

🌍 Connect with global Agile leaders.

💡 Learn practical strategies for impact.

🔥 Break free from Agile fatigue and become a Pragmatic Innovator

Check Full Program

[Scrum Master Toolbox Podcast Recommends]

About Stuart Tipples 

Stuart is an Agilista, a coach, Scrum Master, agile delivery. A husband, Dog Dad, and as Star Wars nerd. Positive disruptor. Passionate about helping teams and individuals build and ship awesome products to their customers. Stuart also blogs at www.yourebelscrum.com

You can link with Stuart Tipples on LinkedIn. 

Stuart Tipples: From Zombie Scrum to Agile Thinking—Learning from a Failed Transformation

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

Stuart shares a powerful story about joining a team that appeared to be thriving with Scrum ceremonies in place, only to discover they were performing "zombie scrum" - going through the motions without embracing agile thinking. The team functioned as a feature factory, never questioning requirements or truly collaborating. Stuart learned that agile isn't about what you do, but how you and the team think. He emphasizes that frameworks are just guardrails; the real focus must be on coaching people in agile values and principles. His key insight: know the rules before you break them, and remember that no amount of ceremony can rescue a team that lacks the agile mindset.

Self-reflection Question: Are your team's agile ceremonies creating real value and fostering collaboration, or are you simply going through the motions of "performative theatre"?

[Scrum Master Toolbox Podcast Recommends]

🚀 Global Agile Summit 2025

Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

🌍 Connect with global Agile leaders.

💡 Learn practical strategies for impact.

🔥 Break free from Agile fatigue and become a Pragmatic Innovator

Check Full Program

[Scrum Master Toolbox Podcast Recommends]

About Stuart Tipples 

Stuart is an Agilista, a coach, Scrum Master, agile delivery. A husband, Dog Dad, and as Star Wars nerd. Positive disruptor. Passionate about helping teams and individuals build and ship awesome products to their customers. Stuart also blogs at www.yourebelscrum.com

You can link with Stuart Tipples on LinkedIn. 

Joel Bancroft-Connors: The No-Scroll Bar Rule—Empowering PO’s Through Constraints

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

The Great Product Owner: The Collaborative Innovator

Joel describes an exceptional Product Owner scenario at a large insurance organization where complementary skills created magic. Working with two different people - a business expert who understood insurance but lacked development knowledge, and a designer with user experience expertise - Joel suggested the designer take on the Product Owner role while collaborating closely with the business person. 

This collaboration between complementary skills produced outstanding results. The great Product Owner understood that their role wasn't to control every detail but to unleash developer creativity by providing problems and context rather than prescriptive solutions. Joel's approach of "give the developers a problem and a canvas" allowed the team to innovate while staying focused on customer needs. This Product Owner fostered innovation rather than preventing it, demonstrating how effective collaboration can transform product development.

The Bad Product Owner: The Business Analyst That Couldn’t Let Go

Joel identifies a problematic anti-pattern: the Business Analyst who transitions to Product Owner but can't abandon their documentation-heavy approach. While Business Analysts can make excellent Product Owners with proper support, those who insist on documenting everything create communication bottlenecks and slow down delivery. This creates a "telephone game" effect between the BA/PO and developers. Joel encountered one such individual who would declare "the developers can't do that" without giving them the opportunity to explore solutions.

Following his "no-scroll bar rule" for documentation, Joel emphasizes that Product Owners should provide just enough information to enable developer creativity, not overwhelming detail that stifles innovation. When the problematic BA was replaced with someone who understood customers and trusted developers, the team's innovation flourished.

In this segment, we refer to the book Liftoff, by Larsen and Nies.

Self-reflection Question: Are you enabling developer innovation by providing problems and context, or are you stifling creativity with excessive documentation and control?

[Scrum Master Toolbox Podcast Recommends]

🚀 Global Agile Summit 2025

Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

🌍 Connect with global Agile leaders.

💡 Learn practical strategies for impact.

🔥 Break free from Agile fatigue and become a Pragmatic Innovator

Check Full Program

[Scrum Master Toolbox Podcast Recommends]

About Joel Bancroft-Connors

Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists.

You can link with Joel Bancroft-Connors on LinkedIn.

Joel Bancroft-Connors: Sustainable Value—Redefining Success Beyond Profit

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

Joel has evolved his definition of Scrum Master success over time, moving beyond traditional metrics to focus on what truly matters: sustainable value delivery. While Agile principles clearly state the goal of delivering value continuously, Joel emphasizes that success isn't just about making profit - it's about creating sustainable profit through sustainable processes and people practices. He challenges Scrum Masters to consider their "people sustainability metric" and asks whether their approach supports long-term team health and organizational resilience. Joel's definition encompasses three pillars: delivering sustainable value, maintaining sustainable processes, and ensuring sustainability for people. This holistic view of success requires Scrum Masters to think beyond immediate outcomes and consider the long-term impact of their practices.

In this segment, we refer to the book Turn the ship around! by David Marquet. 

Self-reflection Question: What is your people sustainability metric, and how are you measuring whether your Scrum practices support long-term team and organizational health?

Featured Retrospective Format for the Week: Back to Basics

Joel advocates for returning to the foundational retrospective format outlined in "Agile Retrospectives" by Derby and Larsen. Rather than getting caught up in complex or creative retrospective techniques, he emphasizes the power of following the basic steps: set the stage, gather data, generate insights, decide what to do, and close the retrospective. Joel stresses that there's an important arc to retrospectives that shouldn't be overlooked. By taking time to properly gather data and following the structured approach from the agile retrospectives book, teams can achieve more meaningful and actionable outcomes. Sometimes the most effective approach is simply executing the fundamentals exceptionally well.

In this segment, we refer to the book Agile retrospectives, by Derby and Larsen. 

[Scrum Master Toolbox Podcast Recommends]

🚀 Global Agile Summit 2025

Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

🌍 Connect with global Agile leaders.

💡 Learn practical strategies for impact.

🔥 Break free from Agile fatigue and become a Pragmatic Innovator

Check Full Program

[Scrum Master Toolbox Podcast Recommends]

About Joel Bancroft-Connors

Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists.

You can link with Joel Bancroft-Connors on LinkedIn.

Joel Bancroft-Connors: The 90-Day Rule—Building Trust Before Disrupting the Status Quo

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

Joel shares his first experience as a CSM at a traditional hard drive manufacturing company, where he learned the art of patient change management. Tasked with bridging the gap between a rigid mothership company and their agile startup division, Joel discovered the power of focusing on principles rather than processes. For six months, he concentrated on creating transparency and shifting focus from status reporting to "getting to done" without ever mentioning Scrum or Agile. 

His approach followed what he calls the 90-day rule: "In the first 90 days - do no harm, but then have a plan to do something." By listening first and building trust, Joel helped the team deliver a product in just three months. He emphasizes the importance of making people feel valued and using "future perfect thinking" to envision desired outcomes before introducing change.

In this episode we refer to Luke Hohmann’s Innovation Games, the website and resource Manager-Tools.com, and Daniel Pink’s book Drive.

Self-reflection Question: Are you rushing to implement changes, or are you taking time to build trust and understand the current state before introducing new practices?

[Scrum Master Toolbox Podcast Recommends]

🚀 Global Agile Summit 2025

Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

🌍 Connect with global Agile leaders.

💡 Learn practical strategies for impact.

🔥 Break free from Agile fatigue and become a Pragmatic Innovator

Check Full Program

[Scrum Master Toolbox Podcast Recommends]

About Joel Bancroft-Connors

Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists.

You can link with Joel Bancroft-Connors on LinkedIn.

Joel Bancroft-Connors: How Performance Reviews Killed a Great Agile Team

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

Joel tells the story of a team caught in the crossfire of a poorly executed large-scale agile transformation. While the CTO championed going agile, they quickly checked out, leaving the organization without clear direction or understanding of why they were adopting agile practices. The company measured success through output metrics like "number of teams trained" rather than meaningful outcomes. Joel worked with an exceptional team that had built their own collaborative workspace and was performing well, but external forces kept pulling them out of flow. Performance reviews created internal conflict, leading team members to focus on individual success rather than collective achievement. The team ultimately fell into their own traps, with everyone "focusing on themselves and throwing others under the bus." Joel recommends balancing performance evaluations with 50% team-based and 50% individual metrics to prevent this destructive pattern.

Self-reflection Question: Does your team truly understand why they are using Scrum, or are they just going through the motions of the framework?

Featured Book of the Week: Start with Why by Simon Sinek

Joel credits Simon Sinek's "Start with Why" as a transformational influence on his coaching approach. The book's central principle that "people don't buy what you do, they buy why you do it" fundamentally changed how Joel teaches Scrum. He realized he had been teaching Scrum incorrectly by focusing on the mechanics rather than the purpose. Now Joel listens to this book annually and has shifted his focus to helping teams and organizations understand why Scrum matters and why it's important. This shift from teaching the "what" to emphasizing the "why" has made his coaching significantly more effective and meaningful.

Joel also mentions the book Coaching Agile Teams by Lyssa Adkins.

[Scrum Master Toolbox Podcast Recommends]

🚀 Global Agile Summit 2025

Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

🌍 Connect with global Agile leaders.

💡 Learn practical strategies for impact.

🔥 Break free from Agile fatigue and become a Pragmatic Innovator

Check Full Program

[Scrum Master Toolbox Podcast Recommends]

About Joel Bancroft-Connors

Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists.

You can link with Joel Bancroft-Connors on LinkedIn.

Joel Bancroft-Connors: When Great Scrum Masters Fail—The Hidden Cost of Poor Value Communication

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

Joel shares a powerful lesson about the critical importance of communicating value beyond team performance. Despite achieving remarkable success with multiple teams as an agile coach, Joel and his colleagues ultimately failed because they couldn't effectively demonstrate their value to leadership. The teams were thriving, but when budget cuts came, the coaching support was eliminated first. Without ongoing support, these successful teams began to deteriorate. Joel emphasizes that as Scrum Masters and agile coaches, we must actively communicate our impact and connect team success to business outcomes. Simply assuming that good team performance speaks for itself is not enough - we need to interact more with stakeholders and clearly articulate the value we create.

In this episode, we refer to the TV series Ted Lasso, and the books Start with Why by Simon Sinek, and Coaching Agile Teams by Lyssa Adkins. 

Self-reflection Question: How effectively are you communicating the business value of your Scrum Master activities to leadership, and what specific metrics or stories could better demonstrate your impact?

[Scrum Master Toolbox Podcast Recommends]

🚀 Global Agile Summit 2025

Join us in Tallinn, Estonia, from May 18th – 20th, 2025, for an event that will inspire, challenge, and equip you with real-world Agile success stories.

🌍 Connect with global Agile leaders.

💡 Learn practical strategies for impact.

🔥 Break free from Agile fatigue and become a Pragmatic Innovator

Check Full Program

[Scrum Master Toolbox Podcast Recommends]

About Joel Bancroft-Connors

Joel Bancroft-Connors is The Gorilla Coach — a Certified Scrum Trainer and Agile disruptor focused on sustainable value and effectiveness. With a background in product, project, and coaching, Joel blends sharp insights with practical tools to help teams thrive. He is a Miro power user and rocks curated classroom playlists.

You can link with Joel Bancroft-Connors on LinkedIn.