Please Hit Subscribe and share the show.
Click here to go to our Facebook page.
https://www.facebook.com/profile.php?id=100076311491473
Click here to see Joe's Book.
https://a.co/d/03GL0BVD
Click here to save on Clothing.
https://poshmark.com/closet/toledojoe
What if the biggest thing standing between you and the financial future you want isn't your paycheck, your job, the economy, or your circumstances—but **the person you have become?**
In this powerful episode of **The Year of Profit**, Joe explores one of the most important principles of personal development and wealth building: **the person you become determines the money you make.**
This isn't about believing that money is a measurement of your worth as a human being. It isn't. Your value as a person has nothing to do with your bank account. Instead, this episode focuses on the characteristics, habits, skills, discipline, mindset, and behaviors that can influence your ability to create and manage financial success.
Most people ask, **"How can I make more money?"** Joe challenges you to ask a better question:
**"Who do I need to become to make more money?"*
That shift changes everything.
Money generally follows value. The more problems you can solve, the more skills you develop, and the more value you can provide, the more opportunities you may create for yourself. Whether you're an employee, entrepreneur, salesperson, investor, or business owner, becoming more valuable can increase your earning potential
But earning more money is only part of the equation.
Joe also explores why someone can receive a raise and still remain financially stressed. Lifestyle inflation, emotional spending, poor financial habits, and a lack of discipline can prevent increased income from becoming increased wealth
You don't simply need more money.
**You need to become the person who knows what to do with more money.*
The episode dives into the importance of developing a strong financial identity. Instead of saying, "I'm trying to save money," start thinking, **"I'm a person who saves money."** Instead of saying, "I'm trying to become successful," begin becoming the person who takes responsibility, follows through, learns, adapts, and keeps moving forward.
Joe discusses why your habits matter, why discipline often beats motivation, why becoming a lifelong learner can increase your value, and why learning to solve problems can become one of your greatest financial advantages.
You'll also hear about the importance of taking responsibility for what you can control. You may not control the economy, your employer, your past, or every circumstance in your life—but you can control what you learn, how you respond, the skills you develop, the decisions you make, and the actions you take next.
The episode also challenges listeners to examine their environment. The people you spend time with, the information you consume, and the conversations you have about money can influence the way you think and behave. Becoming financially stronger often requires becoming more intentional about the influences surrounding you.
Joe then introduces a **seven-day "Become the Person" challenge**, designed to turn the ideas from the episode into action. You'll be challenged to examine your finances, identify your biggest financial weakness, choose a valuable skill to develop, eliminate a financial leak, do something uncomfortable, define your future self, and make a commitment to take responsibility for what happens next.
Perhaps the most important message of the episode is that **you don't have to change your entire life overnight.**
You can start with one decision.
One habit.
One skill.
One action.
One day at a time.
Your past doesn't have to determine your future. Your current financial situation is information—not necessarily a permanent destination.
If you want a different financial future, don't just focus on changing your bank account.
**Change yourself.**
Become more disciplined. Become more knowledgeable. Become more valuable. Become more courageous. Become more patient. Become a better problem solver. Become someone who finishes what they start. Become someone who keeps promises to themselves.
Because the greatest investment you may ever make isn't a stock, business, piece of real estate, or bank account.
**It's you.**
Your future is being built by the person you are becoming today.
So the question isn't simply, **"How much money do I want?"**
The real question is:
### **"Who do I need to become?"*
This is **The Year of Profit**.
Now it's time to become the person your future requires.
Hosted by Joe Shortridge, The Year of Profit podcast is your ultimate destination for personal development, financial growth, and high-performance living. This powerful podcast blends mindset coaching, productivity strategies, and wealth-building principles to help you get ahead of 99% of people and create a life of purpose, clarity, and long-term success.
Each episode dives deep into essential topics like success habits, emotional intelligence, time management, entrepreneurship, discipline, and financial independence. Joe breaks down complex ideas into simple, actionable steps, giving you practical tools you can apply immediately to improve your daily life. Whether you're building a business, advancing your career, or simply trying to become the best version of yourself, this podcast delivers real-world strategies that drive measurable results.
You'll also explore the psychology behind success, including how your brain processes challenges, how anticipation can give you a competitive edge, and how your environment and habits shape your outcomes. Joe combines motivational storytelling with proven self-improvement frameworks, helping you develop confidence, resilience, and a growth-oriented mindset that lasts.
Designed for entrepreneurs, creators, and anyone committed to leveling up, The Year of Profit provides a roadmap for mastering productivity, increasing focus, managing stress, and building sustainable wealth. You'll learn how to take control of your time, make smarter financial decisions, and stay consistent even when motivation fades.
If you're ready to break through limitations, create better habits, and take ownership of your future, this podcast is your weekly blueprint for success. Subscribe now and start building momentum toward financial freedom, personal growth, and a life driven by purpose and results.
