As many as 90% of people check out reviews on social media and business or industry websites before buying. That means your reviews matter. But what matters even more nowadays is how you respond to reviews your customers leave online.

Unfortunately, you don’t have time to manage your reviews all day long. And you shouldn’t. What you should do, however, is make sure that you respond to every single review you receive--good or bad. In fact, it’s even more important to respond to bad reviews, publicly, as quickly as possible.

On today’s episode of the Confident Communications Podcast, I’m sharing seven tips to responding to reviews online in a way that ensures your customers are heard and their problems are fixed.

Mentioned In This Episode

• My Trip Advisor review for the resort in Costa Rica
• Yelp guidelines on reporting reviews https://www.yelp-support.com/article/When-should-I-report-a-review?l=en_US
• Consumers Will Punish Brands that Fail to Respond on Twitter Quickly - https://www.lithium.com/company/news-room/press-releases/2013/consumers-will-punish-brands-that-fail-to-respond-on-twitter-quickly

Are you a professional that wants to make sure you’re following best practices online? Grab my guide to the top 5 rookie mistakes professionals make online.

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About Molly

 

About Molly

Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly's beat is crisis communications, public relations and social media.

Listen + subscribe on Stitcher or Apple Podcasts.

© Molly McPherson 2019

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