YES, BRAND with Hersh Rephun

By Hersh Rephun

Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and c... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about YES, BRAND with Hersh Rephun:

How many episodes does YES, BRAND with Hersh Rephun have?

The podcast currently has 84 episodes available.

YES, BRAND with Hersh Rephun episodes:

April 25, 2024 Mind Game Marketing and Strategic Thought Leadership with Chris McNeil
Chris McNeil, a Strategic Thought Leadership coach and consultant, brings to the table credentials in entrepreneurship, influence, coaching and innovation, including multiple national and regional awards for innovation.
Chris is the creator of the THAUT Process of Strategic Thought Leadership and founder of Thaut, Inc. and 5th Level Web. He is working on his first book on strategic thought leadership, tentatively titled "Pullfillment."
Connect with Chris
Free Marketers Guide to Strategic Thought Leadership https://thaut.io/guide
Podcast site https://www.thoughtleadershipstudio.com/
Twitter https://twitter.com/MentalGameOfBiz
LinkedIn https://www.linkedin.com/in/chris-mcneil-chs/
(0:00) Introduction to the episode and guest, Chris McNeil
(2:20) Chris McNeil's journey in the fitness industry and transition to marketing
(8:15) The integral role of the mind game in marketing and strategic thought leadership
(12:40) Case study: Sports youth fundraising company and its business growth
(17:52) Deep dive into understanding your market and customer base
(21:09) Pricing structure for Chris McNeil's discovery program and introduction to his book: Pull Fulfillment
(26:12) The Vanguard method and designing to demand: Understanding what customers are looking for
(28:37) Building a roadmap for success in business and licensing training
(30:32) Discussion on business size and the downside of large-scale business expansion
(31:19) Conclusion: Making the internet a healthier place and wrapping up the show
...more
33min
April 18, 2024 Riding the Marketing Freight Train with Jimmy Boheler
Jimmy Boheler, is the Founder of Freight Train Marketing. As a dedicated advocate for small business success, he and his business specialize in helping entrepreneurs secure the financial resources they need to fuel growth and expansion.
With a proven track record in financial consulting and funding acquisition, Jimmy has been instrumental in connecting small and mid-size business owners with the capital necessary to turn their visions into reality. "Jimmy is as compelling as he is audacious, and an inspiration to connectors and connectees everywhere," says Hersh.
Connect with Jimmy
https://www.linkedin.com/in/jimmy-boheler/
https://www.instagram.com/jimmy_boheler/
Website
https://jamesboheler.lpages.co/
(0:00) Introduction and Welcoming Jimmy Boheler
(3:02) Importance of Networking and Personal Brand in Small Businesses
(7:41) Jimmy's Personal Transformation and Vision for His Businesses
(11:13) The Need for Audacious Goals, Sense of Urgency, and Embracing Failure in Business
(14:20) The Value of Helping Others and the 1099 Mindset in Business
(18:00) Balancing Work and Vacation, and the Concept of Retirement
(20:04) Journey from a Traditional Job to Entrepreneurship
(22:08) Jimmy Boheler's Final Advice and Hersh Rephun's Closing Remarks
...more
24min
April 15, 2024 PJ Pereira is Anything But Artificial
PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O’Dell. In 2023, under the moniker PJ Caldas, he released "The Girl From Wudang," a novel about artificial intelligence, martial arts, and immortality. In that same year, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas.
Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry's most influential and respected creatives. He has been named to Adweek's Creative 100, Ad Age's Creativity 50, and to the 4A's 100 People Who Make Advertising Great. Outside of his work in advertising, PJ is a novelist of 12 years, and a martial artist with multiple black belts.
Connect with PJ
PJ Caldas | https://www.pjcaldas.com/
Pereira O'Dell | https://pereiraodell.com/
PJ Pereira | Pereira O'Dell https://www.oneclub.org/awards/adcawards/-judge/6718/pj-pereira
(0:00) Introduction to the guest PJ Pereira
(3:20) PJ Pereira's career journey and transition into advertising
(6:58) Hersh Rephun and PJ Pereira's thoughts on turning 50 and competition
(10:48) PJ Pereira's journey as a writer and the story behind "The Girl from Wudang"
(34:48) PJ Pereira: Balancing personal branding in advertising and literature
(42:35) The different audiences in advertising and literature
(45:50) PJ Pereira: The mindset of being an artist vs. a service provider
(51:14) Elements of adventure, sci-fi, and spirituality in PJ Pereira's book
...more
41min
March 28, 2024 Parker Nash: How Brands Can Avoid Being Ignored
Parker Nash is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than a half billion dollars in annual revenue.
While at Nike, he realized the process they used to build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency that helps mission-driven businesses, startups, and entrepreneurs attract devoted customers.
https://www.linkedin.com/in/-parkernash/
https://www.parkertnash.com/
Free Resource - 3-Part Business Boost - https://www.parkertnash.com/boost/
3 quick videos that will help you:
Market like a billion-dollar brand (without spending a billion)
Attract more customers
Grow your business
(0:00) Introduction and common branding mistakes
(2:38) Guest Introduction: Parker Nash
(5:36) The problem with idealizing a brand
(9:54) The 'Me Monster' syndrome in branding
(13:27) Knowing your customers and aligning with their values
(23:07) Transitioning from Nike to starting own agency
(26:48) Crafting language for personal brands
(29:03) The three pillars of messaging
(31:56) Emotional connection in branding and marketing
(34:44) Tips for clarity in business messaging
(35:20) Conclusion: The importance of clear branding
(35:35) End of episode: Subscribe and leave feedback
...more
37min
March 21, 2024 The Opportunity of a Lifetime: Mac Lackey
So much more than a program to exit your business, ExitDNA is about creating the OPTION. Everything can change, but when you adopt the Exit mentality you can easily improve your business on a daily basis! Whether you decide to sell your business or not, the option is there because you worked through all the little details people often miss.
In this episode, Hersh Rephun chats with entrepreneur Mac Lackey about the concept of "exit" in entrepreneurship, the value of alignment in business and personal life, and the strategic importance of a brand. They also discuss the importance of planning for an exit strategy and building a community around a personal brand.
Official Site - https://exitdna.com/
Free Ebook - Creating the Exit opportunity - https://exitdna.com/book/
(0:00) Introduction to the show and guest Mac Lackey
(2:34) Discussion on the concept of "exit" in entrepreneurship
(5:11) The importance of extracting oneself from the business
(8:56) Transitioning and making the decision to prioritize other aspects of life
(14:02) The concept of alignment in entrepreneurship and personal life
(15:08) Discussion on brand voice and company DNA
(18:42) The importance of planning for an exit strategy
(22:04) Building a community and creating a personal brand image
(24:21) The strategic value of a brand
(25:39) Closing remarks
...more
27min
March 14, 2024 Marni Battista: What is the Secret to Beating Overwhelm & Burnout?
As CEO and founder of the Institute for Living Courageously, Marni has cultivated a research-based, personalized, and holistic system that inspires ambitious women to shed self-imposed limitations, nurture authenticity, and live life on their own terms. In this episode, Hersh Rephun chats with Marni Battista, CEO of the Institute for Living Courageously. They discuss Marni's journey, her business evolution, and the rebirth of her 'Dating with Dignity' brand. Marni also shares her advice for entrepreneurs experiencing growth plateaus.
https://datingwithdignity.com/
https://www.instagram.com/marnibattista_/
(0:00) Introduction to the show and host Hersh Rephun
(2:29) Guest introduction: Marni Battista, CEO and Founder of the Institute for Living courageously
(4:40) The birth of the Institute for Living courageously and its role in Marni's journey
(10:21) The importance of evolving your business to reflect your life
(14:37) Introduction to Marni Battista's book 'Your Radical Living Challenge'
(19:47) Discussion on Marni's brand evolution and marketing strategies
(25:34) The death and rebirth of the 'Dating with Dignity' brand
(27:58) Marni Battista on her current work with clients and her mission
(29:55) The journey of reinventing her business and scaling implications
(31:07) The last word: advice for entrepreneurs experiencing plateau fever
...more
34min
March 07, 2024Jeff Greenfield: The Truth About The Cookie Collapse
With all the privacy changes, what worked yesterday will not work tomorrow. Provalytics has innovated "cookieless" privacy-compliant marketing attribution for brands, and here, Hersh Rephun chats with Jeff Greenfield about the changing landscape of digital marketing. They explore the impact of privacy laws, the role of AI in marketing, strategies for visibility and retention, and managing the "cookie apocalypse". The conversation also touches on work-life balance, the benefits of Provalytics for marketers, and the importance of staying updated in the industry.
Attribution Playbook: https://provalytics.com/playbook/
Attribution Certification: https://provalytics.com/attribution-certification/
(0:00) Introduction and guest Jeff Greenfield's insights on AI and marketing
(4:04) Discussion on successful marketing campaigns and branded entertainment
(11:18) Challenges of digital marketing, privacy laws, and measurement
(13:49) Introduction to Jeff Greenfield's new brand, Pro Validity, and the role of AI in marketing
(15:13) The impending "Cookie Apocalypse" and the use of AI in decision-making
(18:15) Understanding and reaching out to Pro Validity's audience
(21:33) The challenges of change in large organizations and nurturing potential customer base
(24:17) The Pro Validity certification course and keeping up with industry changes
(26:54) The importance of maintaining work-life balance in the startup journey
(29:50) Learning from past branding mistakes and closing thoughts on current times
(33:08) Reminder to subscribe, review, and promote Yes, Brand
...more
34min
February 29, 2024 The People-Powered World of Lori-Ann Duguay
In this episode, Hersh Rephun and guest Lori-Ann Duguay discuss her journey in evolving her company and its rebranding to "People Powered Solutions". They also have A LOT OF LAUGHS, which tends to happen when this American host and his French-Canadian guest get together over accents and business talk.
They delve into the trend of individuals' desire to work with large organizations or start their own ventures. Lori also shares lessons learned from starting her own consulting business, how it's grown and how she markets her services and team.
https://bepeoplepowered.com/
(0:00) Introduction of Lori-Ann Duguay and discussion about positive company culture
(1:58) Hersh Rephun's introduction of the podcast and guest
(4:51) Lori-Ann Duguay on her company's rebranding and people-centered approach
(10:06) Discussion on challenges of employee retention and career transitions
(14:41) Current trend of employment in large organizations vs. entrepreneurship
(17:17) Transitioning from an institutional setting to entrepreneurship
(20:15) Changing language around roles in companies and leadership
(24:16) Return to discussing conflict resolution and Lori-Ann's journey
(28:40) Hersh's concept of side hustles and the start of Yes Brand podcast
(31:01) Advice on building a network, community and varied perspectives in business
(33:09) Hersh ends the show with a call to action for listeners
...more
34min
February 22, 2024 Eric Zuley's Amazing Journey: Fun in Branding, and the Art of Monetizing Content
In this episode, Hersh Rephun chats with Eric Zuley about his journey into the world of music and entertainment, his transition into branding, and the FUN side of business! They delve into product placement, monetizing content, and the model of EZway TV. Trust in brand building and Zuley's favorite aspects of working in PR are also explored.
Plus: Freestyle Rapping!
https://ericzuley.com/about/
Eric Zuley 22 time award winning entreprentainer and best selling author of The Influence Effect with contributors in the book like Sharon Lechter, Sir James Dentley JD3TV, Kate Linder from Young and The Restless, Frank Shankwitz Creator Make A Wish Foundation just to name a few. He js the founder/CEO of eZWay Network which is the hun for his promotions agency, tv, podcast network, magazine, social network and directory reaching millions. With over 2500 high quality happy members. Mr Zuley has been seen on NBC, Fox, ABC, CBS, TMZ, Washington Times, E! And has been featured in over 13 magazine covers like Hollywood Weekly Magazine, Influential People, Your Success, just to name a few… Eric hosted The EZ Show which produced 52 episodes and EZ TALK LIVE with 99 episodes which has been viewed on KDOC, KXLA, Roscoes Chicken and Waffles TV and more! Eric has over 22 years of experience promoting and branding businesses and now created a simpler way to automate it. Eric has mastered the art of turning content into cash, data into dollars and relationships into results!
(0:00) Introduction and guest Eric Zuley, CEO of EZway Network
(3:17) Importance of visibility in business and branding
(6:38) Eric Zuley's background and evolution in business
(15:03) The role of fun and personal character in business
(17:17) Importance of domain names in branding
(18:09) Eric Zuley's stage appearances, TV features, and monetizing content
(21:30) Insights on product placement, advertising, and relationship building in business
(24:18) The model and evolution of EZway TV
(32:17) Perception of paid media vs earned media and services offered by Eric Zuley's business
(37:06) Discussion on organic exposure, viral marketing, and monetizing content
(44:26) The significance of customer satisfaction and success stories in business
(46:06) Wrap up, promotion of YES, BRAND and branding services
...more
47min
February 16, 2024 Who Am I? CEOs, Luxury Brands, and More Ask Kelly Lundberg
In this episode, Hersh Rephun and Kelly Lundberg delve into a topic that is dear to both of their hearts: personal brand strategy. They discuss the vital role of personal branding in business growth, the unique aspects of personal branding DNA, and how language and routine contribute to it.
If you want to learn something new about YOUR personal brand, take Kelly's Quiz! https://kelly-fjns9c1j.scoreapp.com
Learn more about Kelly Lundberg https://kellylundbergofficial.com
Want to know more about her business Brand YOU Creators https://brandyoucreators.com
(0:00) Introduction and guest Kelly Lundberg's background
(4:07) Concept and journey of 'Yes Brand' podcast
(9:21) Discussion on personal branding and its importance
(15:33) Benefits and balance of having a personal brand
(20:14) Identification with clients and audience engagement in personal branding
(26:25) Behind the scenes and sneak peek into Kelly's upcoming book
(29:24) Kelly's personal life and connection with her Scottish roots
(31:05) Kelly's future plans, goals and new social media endeavours
(33:01) Closing remarks by Hersh Rephun
...more
34min

FAQs about YES, BRAND with Hersh Rephun:

How many episodes does YES, BRAND with Hersh Rephun have?

The podcast currently has 84 episodes available.