EA Rockett, VP Legal at Adobe and "legal CTO," discusses how to effectively implement generative AI within organizations through a structured yet enabling approach. Rockett shares Adobe's six-dimensional framework (A through F) for evaluating AI use cases, which helps teams think through everything from the technology and data inputs to the intended audience and objectives. The conversation also explores how organizations can move beyond the "do more with less" mindset to embrace AI ethically, emphasizing the importance of starting with AI ethics rather than policies and procedures to create a foundation for responsible AI implementation.