Here are 3 Emergency Steps to take to help your business thrive in the face of the current economic crisis & real estate market shift.

1. Accept reality. Although your business did well last year, this is not the time to be complacent. You have to persevere because what's coming up is going to be worse than the Great Recession of 2008.
2. Focus on building relationships. In times of crisis, people will only listen to someone they trust. Do not convince people to buy or sell. Now is the time to connect, build relationships, and earn their trust by letting them know that you're out there to help them make a decision that's in their best interest.
3. Communicate certainty. With every conversation you have, you must communicate certainty. But first create certainty within yourself. Know what's happening in your market, and then you become a resource person. When you show up with absolute certainty, people will listen and follow you.