Content and Conversation: Organic Growth Insights from Siege Media

Yes, You Do Need a Bing Strategy w/ Botify’s AJ Ghergich


Listen Later

Ross sits down with A.J. Ghergich, VP of Consulting Services at Botify, to unpack enterprise‬ SEO, AI governance, and why SEOs absolutely need a Bing strategy in 2025.‬

‭ A.J. shares the story of how he landed the rare @SEO Twitter handle and what it’s meant for‬‭ his visibility in the industry. They dive into findings from Botify’s latest AI survey, highlighting‬ the disconnect between perceived AI readiness and real-world implementation challenges.‬

‭From AI hallucinations and live retrieval limitations to crawl budgets and indexation at scale,‬ this conversation is packed with tactical insights. 

A.J. also drops a hot take on Bing,‬ explaining why it's now critical for AI visibility—especially in the age of ChatGPT and live‬ search integration.‬

‭They also explore practical steps marketers can take to better control their brand‬ messaging in AI outputs, and why technical SEO still reigns supreme at the enterprise level.‬

‭ Show Notes:‬

‭ 00:00 – Intro & AJ’s @SEO Twitter Handle Story‬

‭ 02:00 – The Early Twitter Beta and Getting the Handle‬

‭ 04:00 – Value from the @SEO Handle & the Power of Network‬

‭ 06:00 – Botify's AI Survey: 94% Claim AI Readiness?‬

‭ 08:00 – What AI Readiness Really Looks Like‬

‭ 10:00 – Why Governance is the Missing Piece‬

‭ 13:00 – Content Hallucinations, Training Data, and eCommerce Pitfalls‬

‭ 16:30 – Centralizing Brand Messaging for AI‬

‭ 19:00 – Enterprise SEO: Hidden Challenges at Scale‬

‭ 22:00 – Indexation Gaps in Enterprise Sites‬

‭ 24:30 – Crawl Budget, Canonicals & Technical SEO Realities‬

‭ 27:00 – Freshness & Product Page Recency = Revenue‬

‭ 30:00 – AI Overviews, CTR Drops, and the Future of Search‬

‭ 33:00 – Ghost Clicks & Attribution in an AI-Driven World‬

‭ 36:00 – Preparing for Bot-to-Bot Web Traffic‬

‭ 39:00 – Are You Ready for ChatGPT Traffic?‬

‭ 41:00 – Why You‬‭ Need‬‭ a Bing Strategy in 2025‬

‭ 43:00 – How to Push Content into Bing (and ChatGPT) with IndexNow‬

‭ 44:30 – AJ’s Hot Take: Optimize for Humans‬‭ and‬‭ AIs‬

‭ 45:00 – Where to Connect with AJ‬

‭ Show Links:‬

‭ AJ on Twitter:‬‭ https://twitter.com/SEO‬‭ Botify AI Survey:‬

‭ https://www.botify.com/blog/marketing-leaders-want-to-meet-ai-search-head-on-new-surve‬y-results‬

‭ How Many People Search on Google?:‬

‭ https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-se‬arch-verticals-do-they-use‬

‭ IndexNow:‬‭ https://www.bing.com/indexnow‬

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

...more
View all episodesView all episodes
Download on the App Store

Content and Conversation: Organic Growth Insights from Siege MediaBy Siege Media

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

15 ratings


More shows like Content and Conversation: Organic Growth Insights from Siege Media

View all
The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,064 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,213 Listeners

Acquired by Ben Gilbert and David Rosenthal

Acquired

3,718 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,250 Listeners

Akimbo: A Podcast from Seth Godin by Seth Godin

Akimbo: A Podcast from Seth Godin

1,754 Listeners

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast by I Hear Everything

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

65 Listeners

The In Search SEO Podcast by Rank Ranger

The In Search SEO Podcast

0 Listeners

Powerhouse Women by Lindsey Schwartz

Powerhouse Women

839 Listeners

My First Million by Hubspot Media

My First Million

2,599 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

8,739 Listeners

Search Off the Record by Google

Search Off the Record

122 Listeners

Plain English with Derek Thompson by The Ringer

Plain English with Derek Thompson

2,120 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

Lenny's Podcast: Product | Growth | Career by Lenny Rachitsky

Lenny's Podcast: Product | Growth | Career

1,333 Listeners

SERP's Up SEO Podcast by Wix

SERP's Up SEO Podcast

7 Listeners