Having tens of thousands of leads is useless if you can’t convert leads into qualified appointments. The secret is a great lead follow up plan. Here are the 4 Keys to making it work:

Schedule it. Have a set time every day to follow up on your leads. Block out 30 minutes each day to do this.

Systemize it. Have a simple and fail-proof system: Use a “Seller Sheet” to make notes on leads while prospecting, and then go back to that sheet when following up with leads. Have 2 manilla folders: A HOT LEADS Folder and a WARM LEADS Folder. CRMs are great until a listing lead falls through the cracks.

Script it. Know what to say and how to say it with the YesMasters® LEAD FOLLOW UP SCRIPT section in The Book of YES. “I just wanted to touch base and see what the next step is…”

Stick to it. Have “stick-to-it-iveness”. Be tenacious and consistent in following up with leads, because over 70% of appointments are set during lead follow-up. Be willing to call them over and over again, whether it takes 2 weeks or 2 months...or even longer.

For the complete follow up scripts, get your free copy of The Book of YES: The Ultimate Real Estate Agent Conversation Guide here.

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