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YESTalk-29 - How to Create An Elevator Pitch
When someone asks, “So…what do you do?” How do you answer? “I’m
a Realtor/Real Estate Agent” is totally boring and dismissible.
Upgrading your terminology to “consultant” or “professional” is
just about as un-original as “Realtor.”
The answer is to have an elevator pitch. An interesting, compelling
“elevator pitch” will capture people’s attention and make them
curious to find out more. Here are 4 keys to creating a powerful
elevator pitch:
1. CONCISE: 7 SECONDS (Bullet) + 30 SECONDS
(Belief)
2. CATCHY: You want to be creative, not boring.
An elevator pitch is a way to wake up people from their blah day
and spark their curiosity so they’re interested to know what you
have to offer.
CREATIVE PROCESS:
—What do I do? (10-20 ways to say it) What are different words to
describe what I do? What are the benefits of what I do? Who needs
what I do? How am I different/better?
—Write a short story of you doing your job and the people you
help.
—What do you love about it and why?
3. CLEAR:
Don’t be so creative people aren’t really sure what you really do.
It’s not about selling or using fancy words.
4.CALL TO ACTION:
Ask them for a “yes.”
If this episode helps you, please LIKE, COMMENT & SHARE. Hit
SUBSCRIBE to get notices of new episode! Go to YesMasters.com For
more killer training videos for REALTORS who want more Yes's and
more Successes in their business and in their life! From Kevin
Ward, international real estate trainer, speaker, and coach.
View all episodes
By Kevin Ward
4.7
245245 ratings
When someone asks, “So…what do you do?” How do you answer? “I’m
a Realtor/Real Estate Agent” is totally boring and dismissible.
Upgrading your terminology to “consultant” or “professional” is
just about as un-original as “Realtor.”
The answer is to have an elevator pitch. An interesting, compelling
“elevator pitch” will capture people’s attention and make them
curious to find out more. Here are 4 keys to creating a powerful
elevator pitch:
1. CONCISE: 7 SECONDS (Bullet) + 30 SECONDS
(Belief)
2. CATCHY: You want to be creative, not boring.
An elevator pitch is a way to wake up people from their blah day
and spark their curiosity so they’re interested to know what you
have to offer.
CREATIVE PROCESS:
—What do I do? (10-20 ways to say it) What are different words to
describe what I do? What are the benefits of what I do? Who needs
what I do? How am I different/better?
—Write a short story of you doing your job and the people you
help.
—What do you love about it and why?
3. CLEAR:
Don’t be so creative people aren’t really sure what you really do.
It’s not about selling or using fancy words.
4.CALL TO ACTION:
Ask them for a “yes.”
If this episode helps you, please LIKE, COMMENT & SHARE. Hit
SUBSCRIBE to get notices of new episode! Go to YesMasters.com For
more killer training videos for REALTORS who want more Yes's and
more Successes in their business and in their life! From Kevin
Ward, international real estate trainer, speaker, and coach.
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