In this episode of Enlightened Entrepreneur Podcast, Angie Stocklin, a successful online retailer of three eyewear brands, talks about the critical skills that every business owner needs to know and develop in order to succeed in their online business. Angie has been in the business for over ten years now, doing extraordinary things online and in business in general with over fifty employees currently working with her.
Key Questions Asked:
* What were the main challenges that Angie experienced in setting up her own business at home?
* Would she consider herself to have had an overnight success?
* What advice would Angie give to somebody who thinks that things are going too slow?
* How did Angie deal with the initial disappointment of finding out that owning a business had to be more work than she originally thought?
* What sort of mindset do business owners need to have to stay on the course?
* If she were to start all over again with setting up her business after knowing what she knows now, what would she do differently?
* What would she do more of?
* What are the three critical skills that business owners need to develop if they are to succeed?
* Why is digital marketing so important?
* For business owners who are just getting started with online marketing, what are the areas they should look at and how can they get started?
* Suppose they got stuck, how do they move on from that?
* What is the best way to identify the type of people to work with?
* How does Angie go about setting particular value in her organization?
* How does she manage fifty people in her business?
Highlights of Lessons Learned:
Start-up Woes
* Angie and her husband had to sacrifice spending leisure time with family and friends for a couple of years while building their business.
* Angie also had to learn books, accounting and how to use their money wisely, which proved to be challenging especially because it was something that they didn’t have experience in the past.
* For customer acquisition, they focused a lot on paid and organic search.
* Angie believes that short-term goals really help because it keeps you on track and not try to jump from a to z.
* Once you learned that the reality isn’t what you thought it was, you have to reset your expectation and figure out what’s the new reality.
* If you don’t have a competitive type of mindset, you will likely not be as successful.
Critical Skills
* The very first skill business owners who want to go into digital marketing is understanding how it works.
* Figuring things out with paid search or organic search and then understanding the basics of email marketing and social media are great places to start.
* If you get too stuck there’s always the option of finding an agency or a service that you can pay to run the programs for you.
* If you’re running an e-commerce, the next thing that you really have to understand is your product and making sure that the quality and price ratio match, and that you can get it stocked when the customer wants it.
* People who want to work with you have to understand the values set within your company.
* You must also consider the thinking type of culture that you want moving forward in your company.