Award Winning Author Shares the Most Critical Copywriting Skills You Need to Successfully Build Your Brand Online

Who wouldn’t want their business to rank first in web searches? How effective is your marketing strategies to increase website traffic? In this Podcast episode, award-winning author and business owner, Jessica Tyner, reveals what it takes for business owners to increase brand awareness and establish their reputation in the online market  with the help of content generation and copywriting.

 

Questions Asked:

* What is the most important skill every business owner needs to have in terms of copywriting?

* What skills do business owners need to develop while they are still in the position to invest?

* What are the necessary steps every business owner need to take when engaged in copywriting?

* What are the most popular service requests?

* How does Jessica ensure flawless writing?

* Where does she see a lot of mistakes in content generation?

 

Highlights of the Lessons Learned: 

* SEO (Search Engine Optimization) is considered as the most important skill that every business owner should have when doing business online.

* The secrets of SEO are the following:

* Quality content

* Incorporation of keywords and phrases

Note: SEO is the ultimate organic way to make your business appear on the first page of web searches – which is the key to drive traffic to your website and eventually convert to sales.

* The economic way to successfully initiate SEO in your business is to outsource a freelance writer because most businesses do not require a full-time writer.

* Some things to remember in selecting a freelance writer to onboard:

* Must have sufficient knowledge in your industry for quality content

* Ample knowledge on SEO

* Freelancers who charge per word or flat-rate based on average words per account

* Experienced writer who works with editors for better pricing package.

* Know what your business writer could offer in terms of services.

* Figure out clearly what online image do you want to build for your business.

* Hire one person as much as possible to speed up the process of optimizing your online image.

The common mistakes of content generation are:

* SEO is not incorporated.

* Poor quality content.

* Reuse of content that has been written long time.

* Reuse of content that has not been updated.

* Practice of some form of plagiarism.

* Poor quality content.

Note: Plagiarism is against SEO best practices. It will drag down your business to a lower rank.

* In order to ensure a flawless writing, always get an editor who will take care of the grammatical area of the content.

* Most popular requested services incorporated in copywriting are the following:

* Link curation

* Quality write-up content

* Graphic designs

* Infographics

* Copyright-free images

Jeff Lee Shares About How to Get Started With Proper Time Management

When would the time spent by an employee become costly and non-worthy? Business consultant and time management expert, Jeff Lee-Dana, explains that there are non-value added and value-added activities in every company – and that reckons its true value, which means every business owner needs to manage their time wisely if they want to achieve long term success.

 

Questions Asked:

* How did Jeff go about changing his mindset, overcoming the introvert way of thinking?

* What steps did he take in establishing his business?

* What was the very first advice he would give a business owner who is struggling with time management?

* Once the value of the company has been identified, what is the next step?

* Is there any one big step business owners need to take in order to manage their time?

 

Highlights of the Lessons Learned:

How To Get Started With Proper Time Management

 

* Determine the value of your company.

How? By simply getting to know your business: the all ins and outs, what is the heart and soul or the driving force in your company, other than revenue.

* Classify the Value-Added and Non-value Added activities.

The business owner needs to be aware and needs to identify how much time is truly wasted.

 

Note: Value-Added Activities are anything that you do that ENHANCES THE VALUE, or contributes to that value; while Non-Value Added Activities are the ones like managers, quality assurance, etc..

 

* Trust the team around you.

To offload these non-value added activities (tasks), you need to trust other people. Other people can learn as well and satisfy the job.

 

* Setting Goals.

This should be attainable and actionable.

 

Business Perspectives &Tips

* Unknowingly, most people are spending a lot of time in non-value added activities.

* In order to prevent such, business owners must be able to identify these non-valued activities and should be delegated to the team accordingly, and/or to the right person.

* Outsourcing services would be the best-fit solution.

* One thing we don’t realize is ‘we can choose our attitude.’

* Changing the mindset of business owners to a positive stance is only possible through “changing the attitude.”

* According to Jeff, the biggest roadblock he had was “himself.” He was once pre-occupied  with negative thoughts about engaging with people, which kept him from moving forward.

* Seeking assistance from other mentors and coaches is the way to overcome whatever roadblock that may come in the way.