In the ultra-dynamic context of airlines,
tariff innovation proves crucial to main-
tain a leading position in the competi-
tion. Two firmly established concepts,
Branded Fares and Matrix Pricing, have
profoundly transformed the way air-
lines market their offerings and maxim-
ize their revenues.
This podcast explores the evolution of
this revolution, which began in the late
1970s, leading to the current challenge
facing airlines: designing integrated
tariff strategies within the framework
of Total Revenue Management, embod-
ying the holistic management of reve-
nues