Dr. Yoed Kenett studies the types of thinking and knowledge that support creativity. His research helps us understand the core mental processes of creativity, including associative thinking and question formulation. In this episode, we talk about the practical implications of his research and we show how that research can be used to enhance your creativity. He's done research at the Hebrew University at Jerusalem; Bar-Ilan University; Brown University; and the University of Pennsylvania. Since 2020, he's been a Senior Lecturer (Assistant Professor) in the Faculty of Data and Decision Sciences at The Technion: Israel Institute of Technology.