How do you engineer marketing success across decades, brands, and digital revolutions? Saurabh Bajaj—seasoned business leader, Vodafone Idea Product Marketing Head, and author of "The Practical Marketeer"—shares behind-the-scenes lessons from a 21-year journey in FMCG and telecom with iconic brands like Britannia, Mondelez, Diageo, and Vodafone Idea (Vi).

In this milestone 100th episode of Yollab Central, Saurabh unpacks the real playbook behind viral digital campaigns, the evolution from category management to brand leadership, and what it takes to drive both engagement and business impact. Go inside breakthrough moments: from growing Cadbury Celebrations’ Facebook community from zero to one million organically, to launching Britannia’s most successful digital and influencer campaign. Saurabh shares actionable secrets on riding consumer culture waves, measuring ROI beyond vanity metrics, and creating a long-term career and personal brand as a marketing leader. Whether you’re a marketer, founder, or ambitious professional, you’ll leave with a deeper understanding of modern marketing—plus Saurabh’s "future-backward" approach for designing your own business and career roadmap.

Guest: Saurabh Bajaj (@thepracticalmarketer)

Connect: LinkedIn: Saurabh Bajaj | Website: thepracticalmarketer.in

Building iconic digital campaigns (Cadbury, Britannia, Vodafone Idea)

Riding consumer trends, not forcing the brand wave

Effective marketing metrics: engagement vs. business shift

Brand management, category leadership, and career strategy

Personal branding, future-backwards planning, and continuous learning

Making marketing practical, actionable, and human-centric

Teaching, community building, and turning content into impact

Ready for stories, insights, and proven frameworks from India’s top marketer? Watch the full episode, share your marketing and career questions below, and subscribe for more high-value conversations!

#Marketing #BrandStrategy #DigitalMarketing #SaurabhBajaj #ThePracticalMarketer #FMCG #CategoryManagement #VodafoneIdea #BusinessGrowth #YollabCentral

The views and opinions expressed by the guest in this episode are their own and do not necessarily reflect those of the host or the podcast. The host is not responsible for any statements made by the guest.

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