What’s real—and what’s hype—in the age of AI? Parik Makwana, transformation strategist and innovation leader with a decade of experience across Europe’s most complex tech programs, joins Yollab Central to break down the opportunities, challenges, and practical realities of artificial intelligence in business and daily life. From his early days flipping consoles and building YouTube communities to driving large-scale digital change at IBM, PwC, and high-growth AI startups, Parik combines enterprise expertise with a grounded, human-first perspective.
In this episode, Parik explains why 85–90% of AI implementations fail to deliver value, how to avoid tech buzzword traps, and what makes prompt engineering truly work. Discover where most companies go wrong, the difference between real business problems and shiny object syndrome, and how Parik blends psychology, strategy, and authenticity to thrive in the AI era. Plus: how to use AI for learning, productivity, content creation, health, finance—and how to stand out amidst the flood of generic, AI-generated online noise.
Guest: Parik Makwana
Connect: X/Threads: @parikmakwana | Platform: aura.io | LinkedIn: Parik Makwana
Lessons from 10+ years leading AI and digital transformation
How to craft powerful AI prompts (and when to keep things simple)
Why “start with the business problem,” not the buzzword
Building genuine, human-centered content in an AI-dominated feed
The real-world difference between AI and blockchain/crypto hype
The psychology of founder storytelling and using AI for authentic growth
What’s coming next: market resets, iPhone moments, and AI’s big leap
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#AI #ArtificialIntelligence #ParikMakwana #Innovation #TechForGood #PromptEngineering #DigitalTransformation #BusinessGrowth #YollabCentral #AITrends #auraioThe views and opinions expressed by the guest in this episode are their own and do not necessarily reflect those of the host or the podcast. The host is not responsible for any statements made by the guest.