You Are The Boundary

You Are The Boundary

By Iva PaleckovaBusinessEntrepreneurship
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You Are The Boundary episodes

  • Ep. 64: The Big Lag And Why Your Business Is Months Behind You

    Quick links: schedule a free 20 minute consult at bit.ly/strategyconversation

    Register for our next retreat at www.ivapaleckova.com/retreat 


    One of my mentors once said on a live stream “your business is always 3 - 6 months behind you’.

    This simple sentence lead to a major awakening.

    Yep - there’s a lag.

    I’m not failing. It’s just that my efforts have 3 - 6 months to materialize.

    I was working hard consistently but NOT YET seeing the result.

    We were testing facebook ads hard, but NOT YET seeing the results (we had 2 leads a day coming through, and 95% of the registrations into our retreats were coming through from cold social media outreach (which we highly highly recommend, always, because as you know - if the people aren’t coming to you from your posts - no problem - take control into your hands and go get them).

    We were then getting 300 - 500 registrations but our conversion rate was NOT YET where we wanted it to be. People were not signing up for consults with us - I was just not that great on camera.

    We sending a lot of DM’s and welcome messages in the group but we were struggling getting 1- 2 consults a week on the calendar (now we have 10 + calls a day booked, 7-10 of those 5 minute connect calls to help us make better content, 3-5 straight consults with interested potential clients).

    We were producing a lot of content, a TON of videos, podcasts, articles, but we were not getting any feedback yet.

    Here’s where consistency comes in: you’ve GOT TO DO THE SAME THING OVER AND OVER AND OVER until you become good at it.

    You gotta stick the facebook ads out until, after ROUNDS of endless testing, you realize the one message that is attracting the perfect client.

    You gotta stick the sales call out until you one day realize you know your ideal client so well you could pain their life for them before they even tell you.

    You gotta stick out going live till you evolve into a teacher people start wanting to listen…

    So friends, if you KNOW you got things to teach, consider making CONSISTENCY as your top goal in 20201.

    That means not doing 1 or 2 virtual retreats and then quitting. That means doing 6 of them like we do, and until you get REALLY good at teaching (and selling) on camera.

    That means mastering lead gen, to where you are registering not 50, not 100, but 500 - 1000 people into your free event and EASILY doing 6 figure retreats.

    And so on.

    If you want to learn how we help people scale, please schedule a free consult here: bit.ly/strategyconverstaion . You have myself, Melissa, and Jaye available to you, please do make sure you schedule with the person you are connected in the DM :)  (when you join our tribe you typically get a DM from one of us)

    7 min
  • Ep: 63: 6 -> 7 figures without losing your freedom

    Quick links: register for our retreat here: www.ivapaleckova.com/retreat or text RETREAT to 66866

    Free 20 minute consult: bit.ly/strategyconversation 


    This piece is written for those of you who are committed to blowing right past the 6 figure mark (or have already done so), and go towards 7 in 2021 and 2022.

    ….as well as  for those of you who are not there yet so you get a sense of what the future looks like for you.

    The biggest downfall of an entrepreneur who has managed to get to 50 - 100k is this: they become the bottleneck in their business.

    The idea of going to 7 seems daunting.

    Often times they are the only person who can sell (or who is the best at it), and the only person who can truly coach and teach.

    So the work piles up.

    There’s zero freedom in that. In fact, it’s the opposite of what you went into business for. Putting out fires and pressure of covering high bills with new sales is running the show. And you find yourself not taking a vacation for months and months and months.

    (Been there in my past businesses - especially as a former restaurant owner, and I decided to do this differently, with an extraordinary team).

    But back to what the future without a great team looks like : You will have

    • MORE worries as there are more clients to handle.
    • More financial responsibilities because yes - you DO have some contractors likely on staff, but because they aren’t paying for themselves - it falls on YOUR shoulders to provide for their livelihood and you are constantly cutting their hours.
    • And so… here you are. You plateau because - continuing to grow is just not worth it to you. Too much s**t to deal with. Too stressful. Too many contractor heartaches.

      • Probably not the future any of us want :)

      Many of us are committed to making more difference, serving more people causing more transformation, but in doing so - not just the FINANCIAL freedom, but also the the freedom of time and location.

      What is it going to take to get there is these four things:

      1. A state of the art lead generation, lead nurture, and lead conversion systems RUN AND LEAD BY YOUR TEAM who are highly trained and can sell your program in their sleep.

        2. In order to get there, however, you are going to invest into getting them to that place! Going through a cycle of recruiting, onboarding, and a developing a state of the art training system that is going to help them become PROFITABLE within the FIRST MONTH in ANY role but especially sales - sales is the life blood of the company.

        1. Scalable virtual events: Part of this is doing 7 day retreats that we prescribe to our clients, although the scale-with event of your choice can take many other different formats that we also teach.
        2. Scalable 1: many services. This you probably already know and many of you are doing, however - I want you to think  what is the customer progression. Those who are coming into your program, what happens to them after a year? Do they go into a maintenance membership? Or a level 2 program? Or a VERY high ticket private program?
        3. Stress- free systems. What happens when client doesn’t pay? Or doesn’t show up for weeks? Do you have complete lead database? A couplete end to end follow up system with prospects?
          4. 14 min
        4. Ep. 62: Training Your Team on Lead Gen And Sales

          Are you struggling with lead gen and sales? Are you struggling to find the right people?


          Listen to this podcast as we interview Melissa Sherry to learn how we have trained our team on the similarities between coaching and sales.

          #mindset #sales #leadgen #consistency #teambuilding

          17 min
        5. Ep. 61: New Year Vision Casting

          I don’t do vision casting once a year; I do it several times a week, revisit in-depth once a week, do a bigger plan once a month, and major reverse-engineering exercise once every 16 weeks.

          But that doesn’t mean I don’t do New Year Vision Casting.

          Let’s do it together, and more importantly, talk about HOW to actually have your vision come true!

          41 min
        6. Ep. 60: How to Run a 7-Day $100k Retreat

          After what feels like a million struggles and trying every different strategy under the sun to get clients -

          (including workshop funnels, challenges, webinars, probably 15 different freebie funnels, speaking, and so on…)
          We just had a 6 figure week using a 7-day retreat model.

          How it came about... well - that part is a little woo.

          Out of a conversation with my mom who is utterly clueless when it comes to business building… but is pretty good at guiding conversations with your higher self.

          So… me and my mom and my soul had a little meeting and drew up a 7-day strategy.

          I asked questions like:
          … what’s a good day to pitch
          … how many clients to bring on
          … what’s an ideal session length
          … should I do it on live or on zoom
          … what do I need to focus on in my offer

          We crafted it out, designed it, and bam. Born was a 7-day retreat.

          The results were this:
          - On Monday we had 91 people on zoom with us, and 18 watching the replay the next day.
          - The comments of appreciation were ENDLESS.
          - After session 1, my team and I had 27 prospect calls.
          - After session 2, we had people come and say "when are you, like, gonna talk about your year-long program?"
          - On session 4, we still had 60 people on zoom.
          When I told them that I was about to pitch my program and to leave if they weren't interested, most of them stayed for the next 40 minutes.
          6-figure retreat!

          Without the stress. Without the overwhelm. While having fun. I am SO thankful.

          On this week's episode, I’ll share with you Step 1 through 5, the XYZ’s, and the behind the scenes.

          1 hr 3 min
        8. Ep. 58: Why the 8 week planning cycle

          In today's episode I wanted to chat with you about the system we use to plan out the year, include 6 - 7 vacation weeks (computer-free) and make all our dreams happen alongside the business goals. 


          I broke it down for you into the 8 week planning cycle, and the theme for each week. 

          Enjoy and don't forget to join us for our next retreat! www.ivapaleckova.com/retreat 



          13 min
        9. Ep. 57: The 4 Shades of a Saboteur and How To Transcend It To Go To 7-Figures

          On this episode, we dive into the spiritual aspects of business-building and do some work identifying the:

          • Top two beliefs that are holding you back in your business
          • Top two compulsive feeling states that are derailing your success
          • Top two ways of being that you need to surrender to go to 7-figures
          • Top two ways of acting that have kept you from getting clients

            • That’s right!! Are you ready to go deep and transform all that?

            52 min
          • Ep. 56: 3 Keys to Converting On Camera

            Exactly one year ago, in November 2020, I went live for the very first time, in this group, teaching a training on how to put together your website.


            I had no idea what I was doing.

            I had no idea how to engage people.

            I had zero clue how to pull people into consults.

            And the idea of selling a $6k+ program on camera was unimaginable.

            Fast forward 8 months later, we had our first $40k DAY, using nothing but live video.

            We just discussed using virtual retreats on the IHB show and how to run them.

            On this episode, we will discuss the 3 keys to presence on camera and how to convert viewers into clients!

            1 hr
          • Ep. 55: 5 quick tips to improve your presence on camera

            Since we started going live, and that’s less than a year ago  - at the end of 2019, we have generated multi six figures of ON CAMERA SALES.

            I did not have to go anywhere, sit through networking meetings, book speaking engagements, and in many cases even do a consult.

            But what it took of me was a very steep learning curve.

            Today I want to give you 10 rules to improve your presence on camera even if you really are the pro!

            1. DO NOT WORRY if people will watch or comment. Literally, way too many times people don’t go live as often as they should because they are so scared that noone will watch and comment. If noone does, noone does! So what?
            2. Lighting is the king. Invest $50 into a ring light and get it set up. Make sure the environment you are in and what people see on camera is lifting them up!
            3. Either go live straight from your phone or use StreamYard to simulcast into all your different platforms. Don’t go live from your computer by logging into Facebook in your browser - it tends to not work well at all.
            4. Dive right in, don’t wait for people to show up. Jump immediately with the title of your live stream, results that people will get watching it, adn start talking. Realize that most people will be watching the replay and if you don’t drive right in, they will jump right out.
            5. Don’t assume people don’t want to engage. If they don’t, it’s probably because they have not been invited to and they dont’ know if it’s okay! Use engagement prompts all the time to get people talking.

              6. Want keep learning? Make sure you are registered for our FREE 7 day S.E.R.V.E. method retreat! ! www.ivapaleckova.com/retreat

              Want to discuss how we can help you scale your business with virtual retreats? We offer a free 20 minute consult here:

              https://app.acuityscheduling.com/schedule.php?owner=15110093&appointmentType=11901651

              9 min

            About You Are The Boundary

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            Leave a legacy without leaving yourself.