You Are The Boundary

Why to use virtual retreats to drive hypergrowth in your company (title/subject line)

In 2019, I realized the need to master live video on on camera conversion to drive growth in my business.

It wasn’t just because it was 2019, it was also because I was pregnant.

So, I researched 5 day challenges, hire a coach to teach me a 9 day live event format, and landed at a 7 day retreat format that I absolutely love.

However, I have realized a problem with the live events, most of which seems to be the 5 day challenges.

Just like with any other tool out there, the funnels, the courses, the webinars… it does not work for vast majority of the people.

Why? Because it becomes another ‘spaghetti’. Thing to try, get a few people into, without a whole lot of strategy.

Introducing: 7 day virtual retreat.

Why it works: there is a full 7 days to build relationships with people who know absolutely nothing about you, plenty of time to deliver value, and plenty of time to get them clear about whether or not they want to work with you.

The things you absolutely need to have in place to make it work:

Want to know learn more? We got a few options for you:

https://app.acuityscheduling.com/schedule.php?owner=15110093&appointmentType=11901651

“It’s never going to work out. I have failed so many times.”

It’s  February 2017. I have just opened, a couple months ago, a restaurant in Chandler Arizona. The first restaurant was doing pretty okay, self-managed, I thought okay - it’s time to open a second gluten free-paleo restaurant down here.

Except, it was the worst idea ever. Just a couple months into opening, people weren’t coming. I am on a 10 year lease, and I am very, very scared.

A typical day in my life looks like this:

I’m at the new restaurant, keeping myself busy. The customers aren’t coming. Some days we have $150 in sales.

Our rent is $8000, month, i have to pay the suppliers, food that’s going bad, all kinds of constant repairs, my staff, utilities, and an endless list of other bills. Our losses every month are more than $10,000.

A typical day… I am walking into a restaurant for the brunch opening. I am feeling anxious, often shaking. But I am smiling. I don’t want my employees to know just how I feel.

I am hoping for a miracle. Customers will start showing up.

But deep down I fear the worst. Everyone who comes in seems to be put off by our high prices. And I am stuck, not knowing what to do about it.

More than anything, I am committed to healthy eating and the quality of the food. We fry  in 100% cold-pressed avocado oil, cook with organic ingredients, and our waffles are made of cashews instead of wheat flour.

We are leaking money by the buckets, but the guilt of ‘overcharging’ is eating me but there’s just no way we can charge even less.

It’s a sunny February afternoon, and  I am sitting there, behind the restaurant, shaking in fear because yet another team member just quit.

Again. She wasn’t making enough tips.

‘I  totally get it, I’m sorry, I wish it was different’, I said.

As the staff is thinning, I find myself going back to the beginnings, and doing a lot of cooking and serving.

This February afternoon, I’m sitting behind the restaurant in fear, an an email pops up from my accountant: “you don’t have enough on your account to pay the paychecks”. I can feel the pit in the stomach. That can’t be.

Sure enough, it is true. All credit cards are maxed out, lines of credit exhausted, I am again scrambling moving money around to make the paychecks happen.

I feel completely trapped, and the certainty downs on me. There isn’t going to be a happy ending to this.

...

This is not a story I enjoy sharing. It’s a story of failing very, very hard. But I am sharing this so that you understand that your past failures and attempts to succeed, however real they are, aren’t predictive of your future. I am succeeding in a huge way and our business is widely profitable now.

But I want you to listen to this, because I want you to get how little your past failures mean about your business. 

So you know you have to step up and lead. But part of you is just really scared.

‘Who am I to say that I am a_____ (business coach, marriage expert, etc)’.

‘I don’t have as many certifications as everyone else ‘ (aka comparisonitis)

‘Who am I to call myself a life coach when I am not even life coaching anyone’ (the fraud syndrom)

‘It’s all been taught before.. I don’t know what to teach about’ (the ‘I have no ideas’ trap).

Here’s the deal. If you constantly feel that you aren’t expert enough, there is no amount of certification that is going to prove to you that you indeed are an expert.  It’s a never ending trap.

Let's have a chat about it! 

So many times I hear entrepreneurs complaining about being busy.

I want you to get this, circle this, highlight this,  and really truly realize this:

OVERWHELM IS AN EMOTION.

Which means it’s not a thing out there.

There isn’t something out there causing your overwhelmed.

Let’s talk about examples in this week's episode. 

Most of my clients are women. And if I could put a finger on one self-sabotaging technique that that we all like to use, it’s the drama-coaster.

One of my coaches, Rachel Jayene Groover, called it the ‘safe problem solving’. You look at it like this.

You have this enormous mountain to climb, called living your purpose through your business.

But, that’s a huge fish to fry. This is a lifetime of work, evolution, serving, growing, and so many ups and downs to go through..

BUT WAIT!!! There’s this safe problem over here on the left, called ‘my boyfriend always leaves the toothpaste cap off’.

Or ‘my kids just don’t listen to me’.

Or, ‘my mother in law bla bla bla bla’.

Or, ‘Trump bla bla bla bla’.

Let's talk about it in this weeks podcast! 

We all want to grow our businesses. 

But where almost every entrepreneur will hit a snag is the outreach.

The prospecting.

The reaching out.

The inviting.

Why?

“I don’t want to bother people with yet another invite to a Facebook group”

“I don’t want to be annoying them with 4 emails a week”

“I don’t want to impose on their feed with my constant live videos”

“I don’t want to bother my clients with asking them for referrals”

Let's let it go, in this week's podcast episode. 

Are you sabotaging your business with being the outsourcer?

How do you know: you are looking for an outside opinion or stamp of approval to make moves in your business.

Sometimes, it looks like taking one training after another, but rarely feeling ready to implement and fly on your own. You struggle allowing the flow of your own inspiration when it comes to creating your business.

Others times you feel like how you show up has to look a certain way for you to succeed. You don’t trust how you look, how you present yourself, or what you teach, is going to attract the clients. You spend a ton of time stalking your competition and to see what they are doing.

No shame if you have fallen into that trap. Let's chat about it in this week's podcast! 

Sabotage #1: Hiding behind content

Too many times entrepreneurs tell me that their biggest problem is ‘not enough clients’.

‘What are you working on’, I ask.

‘oh I’m working on my website’.

Or, ‘Oh I’m working on a course’.

Or ‘Oh, I’m working on a content for my program’.

Almost never is the answer is ‘Oh, I’m working on my top 100 list and calling all my potential clients’, or ‘I’m scheduling 10 facebook lives’ or ‘I’m reaching out to 100 organizations to do speaking engagements for’.

You see the difference? One leads to revenue in business and solving their money issues, and one doesn’t.

Here’s the thing:

Never ever in my business consulting career have I seen someone generate clients by putting up their website and posts in social media.

Let's talk about this in this week's podcast! 

Let's talk about evolution. 

In 2014 I opened my first restaurant. I had the passion, I knew what I wanted the menu to look like, and I was driven enough to get everything together and get it launched within three months within taking over the lease.

It was the first sit down, full service, paleo & gluten-free restaurant in Colorado. People loved it. Daily Camera published a two-page article, titled ‘It’s Hard to Beat Blooming Beets’. Within a month we got glowing reviews in the newspaper and we were SLAMMED! We turned profits within three months.

Things looked great on the outside,  but within a year I was desperately emailing restaurant brokers and begging them to help me get out of the business.

I was in no way equipped spiritually, emotionally, and from a mindset standpoint on how to handle being a CEO of my business...

In this podcast I want to share with you the most important aspect of your evolution as an entrepreneur and share my story. 

Clients often ask me: 'why would people pay me if I am giving so much for free in my marketing??'

In this podcast, I will dive into the three reasons people actually work with you, and why delivering lots and lots of value in your marketing is so not a problem. 

As always, to join us in the It's Her Business tribe for the next free 5 day S.E.R.V.E. method profitlab workshop, hop in here: https://www.facebook.com/groups/itsherbusinesstribe/