Send me a text! I'd love to hear your comments, what you'd like to hear on future episodes and your questions.

After 20 years in business, working across industries, landing media features, and helping entrepreneurs build lasting success, I’ve seen what works—and what keeps even the most talented people stuck. I developed my four-part framework to help my clients bring their biggest ideas to life—whether that’s creating a standout offer, turning their expertise into a business that makes bank AND makes them happy, launching a book, building a podcast, anything you can dream up! 

If you’ve ever felt like you’re doing everything—posting, creating, launching—yet still not getting the visibility, momentum, or clients you know are possible, this episode is for you.

Inside, we’ll break down:
✅ Why creating space is the first step to building something extraordinary (and how to do it when you’re overflowing with ideas)
✅ How to sharpen your message and tell stories that make people stop, listen, and buy (just like Rihanna did with Fenty Beauty)
✅ What it actually means to build a body of work that positions you as a leader—instead of constantly chasing your tail
✅ The kind of collaborations that can change everything for your business—think Oprah’s Book Club level impact

This isn’t about doing more—it’s about doing the right things in a way that aligns with who you are and what you want to build.

✨ Want to take this work deeper? I put all the reflection questions from this episode into a PDF—click the link here and I’ll send it to you.

🎧 Press play, and let’s build something that lasts.

If you're loving You Are The Magic, please follow the show and leave a five-star review.

Did this episode get you thinking? I'd love to hear from you. Text me at link at the top of the page.

Follow Christine on Instagram

Learn more Christine and how she helps high achievers reach next level business success on her website.

Thank you for listening and just remember, you are the magic!

Send me a text! I'd love to hear your comments, what you'd like to hear on future episodes and your questions.

Building a thriving business isn’t just about going viral or chasing short-term wins—it’s about playing the long game. In this episode of You Are The Magic, business coach and PR veteran Christine DeHerrera shares hard-earned insights from 23 years in business to help high achievers build companies that last. Discover why true longevity isn’t about more strategies, more hustle, or the latest marketing hack—it’s about you.

Christine dives into three powerful pillars of business longevity: mastery of your craft, deep customer relationships, and resilience. Through compelling stories—including the meteoric rise and fall of Nasty Gal’s Sophia Amoruso—you’ll see why evolving as a leader is the key to sustainable success. Plus, Christine gets personal about how burnout almost derailed her career and how she reclaimed her energy to build a business she still loves two decades later.

If you want a business that flourishes for years—without sacrificing your well-being—this episode is a must-listen. Tune in for actionable takeaways, reflection prompts, and the mindset shifts you need to stay in love with your work for the long haul.

Questions To Ask Yourself When You're Building A Business That Lasts

If you’re serious about building a business that stands the test of time—one that not only survives but continues to inspire and energize you—self-reflection is key. These journal prompts will help you identify the areas where your business is calling you to grow, evolve, and create long-term success on your terms. Take some time to explore these questions and see what insights unfold.

1. Mastery: Evolving in Your Craft

• What part of my business is demanding that I grow right now?
• What skills do I need to develop or refine to sustain long-term success?

2. Customer Retention: Setting Clear Expectations

• How are my client or customer relationships shaping my personal growth?
• Am I showing up in a way that honors my personal and business values?
• Where am I letting my business shape me into a person I don’t want to be?

3. Resilience: Managing Energy & Avoiding Burnout

• If my business is a self-development program, what lesson am I currently learning?
• Am I resisting change, or am I allowing myself to evolve?
• How am I neglecting rest and recovery in a way that’s impacting my resilience?

If you're loving You Are The Magic, please follow the show and leave a five-star review.

Did this episode get you thinking? I'd love to hear from you. Text me at link at the top of the page.

Follow Christine on Instagram

Learn more Christine and how she helps high achievers reach next level business success on her website.

Thank you for listening and just remember, you are the magic!

Send me a text! I'd love to hear your comments, what you'd like to hear on future episodes and your questions.

In this episode of You Are the Magic, I sit down with powerhouse business coach and sales expert Sarah Walton to explore the deep-rooted fears many women have around money and sales. Sarah, a sought-after speaker and the host of The Game On Girlfriend podcast, shares her personal journey—from growing up in financial hardship to helping women increase their revenue, build confidence in sales, and step into financial abundance.

We dive into why so many women struggle with charging what they're worth, overcoming money blocks, and shifting their sales mindset. Sarah also shares her unique perspective on money as an energy of love, the real reason people resist financial success, and a simple exercise to instantly shift into an abundance mindset.

If you’ve ever felt uncomfortable selling your services or raising your prices, this episode is packed with insights to help you reframe sales, attract more income, and create financial freedom. Plus, Sarah shares her Freedom Calculator, a must-have tool to set and reach your financial goals. Tune in now and start transforming your relationship with money!

🎧 Listen now and step into your power!

Links from this episode:

Sarah's Website

The Freedom Calculator

The Game On Girlfriend Podcast--Apple

Sarah's Interview with Christine About the Power of Story--Apple

Follow Sarah on Instagram

If you're loving You Are The Magic, please follow the show and leave a five-star review.

Did this episode get you thinking? I'd love to hear from you. Text me at link at the top of the page.

Follow Christine on Instagram

Learn more Christine and how she helps high achievers reach next level business success on her website.

Thank you for listening and just remember, you are the magic!

Send me a text! I'd love to hear your comments, what you'd like to hear on future episodes and your questions.

Are you ready to rediscover your magic and build a business that feels truly aligned with who you are? In this very first episode of You Are the Magic, I share the surprising, unconventional story of how I accidentally started a business that’s thrived for over 20 years. We’ll dive into the unique magic each of us carries—the passions, lived experiences, stories and gifts that make us who we are—and why embracing your authenticity is the key to success.

I’ll also explore the impact of cultural conditioning, how to rebuild self-trust, and the power of following what lights you up. Whether you’re starting something new or pivoting to a fresh direction, this episode will leave you inspired to take your next step with confidence. Plus, I’ll share one of my favorite quotes from Toni Morrison that perfectly captures the theme of this episode: letting go of what holds you back so you can fly.

Tune in to kick off this journey together and discover why you are the magic.

If you're loving You Are The Magic, please follow the show and leave a five-star review.

Did this episode get you thinking? I'd love to hear from you. Text me at link at the top of the page.

Follow Christine on Instagram

Learn more Christine and how she helps high achievers reach next level business success on her website.

Thank you for listening and just remember, you are the magic!

Send me a text! I'd love to hear your comments, what you'd like to hear on future episodes and your questions.

What if the secret to success wasn’t about working harder, but about accessing the power already inside you? Welcome to You Are the Magic. I’m Christine DeHerrera, a business coach and writer with over 20 years experience helping entrepreneurs and dreamers unlock their full potential.

This podcast is your weekly invitation to dive into strategies that blend mindset, business tactics, and personal growth to help you tap into your own magic. Whether you’re just starting out or scaling your empire, this podcast will help you break through your biggest challenges and step into the success you desire.

Each episode is packed with real talk, powerful insights, and strategies that go beyond the typical advice. You’ll hear solo episodes where I share next-level tactics for growth, and interviews with incredible guests who’ve made magic happen in their own lives.

Because here’s the truth: the magic isn’t something out there. It’s already inside you. It’s in your stories, your experiences, your energy – that attract your soul clients, collaborations, and big opportunities.

So, if you’re ready to stop chasing trends and start building a business that’s true to your vibe and values, hit that subscribe button.Tune in weekly to find tangible ways to create a life and business that lights you up and makes your wildest dreams feel like your new normal.

If you're loving You Are The Magic, please follow the show and leave a five-star review.

Did this episode get you thinking? I'd love to hear from you. Text me at link at the top of the page.

Follow Christine on Instagram

Learn more Christine and how she helps high achievers reach next level business success on her website.

Thank you for listening and just remember, you are the magic!