Being known for having recognised industry experts associated with you and your brand increases your profile. It helps you grow audience share as people recognise that you lead the way.

Having something valuable in mind for your subscribers and not merely using them to chase leads changes the landscape your business sits in.

Asking the right people what they think can help you create work that stands the test of time.

The place in the middle represents the struggle, the graft, the unknown and the indecision.

Your email list is integral to keeping the people who matter most to you, with you. If you have chosen to “be the media,” your strength comes from within your audience, one that you don’t want to be constantly ‘borrowing’ from a platform you have no control over.

Having an emotional connection with others offers a world of possibilities far removed from cold calling and pestering.

A side project can eventually become your main business focus. It doesn’t have to remain a sideline or hobby.

Future proof your business by building a community around it.

Being the hero of your own story helps others identify what your content can do for them, associate with you, and for everyone to win.

To stand in a place of authority and people to gather around you is to show up and consistently share your point of view.