On this show lets look at keeping things in check and being two steps ahead of the competition.

Before you press “go” on your side project and develop the narrative that will support it, you need to go through a stage to make sure the path you choose is right for you.

Developing a library of ongoing content topics helps your activity flow easier.

Having an audience you can address on your own terms puts you in a powerful position. Let’s share how to get loyal email subscribers.

If you’re already creating work that others are enjoying keep going.  The podcast that gives you joy, the blog that gets you leads, the email that people respond to, the videos that get you noticed. One thing you shouldn’t do when things get tough is to press “pause.”

On this YATM Podcast the topic is leaning into your audience. We chat to Matt Barnett from Bonjoro. As the world won’t get close for a while, having video platforms such as Bonjoro helps to send quick, simple videos with a wave and a smile to bring others a bit closer. John Espirian returns to his LinkedIn […]

As we all prepare to retreat from our normal social lives around work and play, it’s more important than ever to be a good neighbour to the communities we’ve built, whether they’re primarily online, or in the real world.

This YATM Bitesize is about standing side by side with someone and seeing the world they see. Rather than focusing on converting them in double quick time.

The more time you spend building the narrative around your side project, the easier it gets.  Sticking with one thing that you create is far better than dipping in and out, and constantly reinventing yourself.

On this show, let’s focus on the challenges of the side project and why every business has a narrative to share.