There’s a scene in Sex and the City where Sarah Jessica Parker gets to ring the famed opening bell on the New York Stock Exchange. Naturally, she’s wearing Jimmy Choos and a Chanel lipstick. 

Kate Morris dreamt that one day her company Adore Beauty would float on the stock exchange. She got there, but ringing the bell over Zoom from her lounge room? Well that wasn’t quite what she’d imagined. 

For years Morris slogged it out packing cosmetics in her garage. 

But with profits plateauing, Morris was advised to write a letter to herself from the future. “It was like turning all the lights back on.  Suddenly the whole path was illuminated for me”. 

A risky high-growth strategy landed the e-retailer Adore Beauty an Australian Stock Exchange float of a reputed $600+ million, inspiring thousands of women to invest in the share market for the first time. 

Kate’s willing to share the ride, warts and all. 

 +++ 

Curveball is the podcast that takes you inside a company at a pivotal moment. Leaders share tips with you on how to thrive in challenging times.  

And we adore hearing your stories. What’s been your curveball moment? Use your phone to record a voice memo and email it to [email protected]   

Keep up to date with Curveball by following @_deadsetstudios on Twitter and @deadsetstudios on instagram and you can also sign up to the Curveball newsletter on LinkedIn. 

Find out more about the show at www.curveballshow.com   

We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live and work. 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.