Peter explains that Casambi chooses to partner with hardware companies (like McWong who happens to be sponsoring this episode), so that they can focus on software. That has resulted in sophisticated controls that can handle DMX, DALI, 0-10V, PWM, reverse phase etc. And they’re big time into wireless. Entering the North American market from Sweden during the pandemic, Casambi has flourished. Contact Peter for your next project and you could have YOUR cake and eat it too. Prior to his 20 year career of leading teams and driving revenue in the lighting manufacturing and controls industry, Peter worked in software. It was this distinctive blend of experiences that fueled his passion for harnessing technology for innovative problem-solving—a passion he now brings to Casambi.