Lighting is the fastest-growing frontier in home tech—and Brian Anderson, Rocky Settacassi, and Alex Lelch share exactly how they’re making it pay off.

From building immersive showrooms to mastering LED challenges and collaborating with designers, this episode is packed with insights for integrators, dealers, and designers ready to turn lighting into a thriving part of their business.

Whether you're just curious about lighting or ready to build a profitable new division, this conversation offers a step-by-step look at the process, challenges, and opportunities.

The hardest part of buying lighting isn’t the check - it's making sure you get what you ordered.
In one of the most eye-opening conversations we’ve had, Justin Streeb, Co-Founder and CSO of 1 LUX, breaks down the behind-the-scenes chaos of actually buying lights. With over 20 years in the industry, Justin went from designing high-end homes in Aspen to founding multiple companies that now sit at the intersection of design, distribution, and strategy.

This episode dives into why lighting procurement is so complicated, how the supply chain is fundamentally misaligned with design intent, and what it takes to build a business that truly serves both the specifier and the end client. Justin shares war stories from the 2008 recession, lessons from scaling up, and what still frustrates him about how our industry buys light.

Wondering: “why is this so hard?”, This episode will shine a light on the answer.

AI is changing design—not by replacing creativity, but by clearing space for it.

In this episode, we explore how designers can use AI to save time, improve documentation, and focus more on what matters: ideas. From writing proposals to generating marketing assets, we talk through the real ways AI fits into a design workflow—and why it’s up to creatives to shape how it’s used.

Lighting is no longer just an accessory — it’s becoming a core profit center for AV integrators. In this episode, Sam Koerbel sits down with CEDIA co-founder Tom Doherty and current CEO Daryl Friedman to explore why lighting is now a strategic focus for the custom integration industry.

They discuss:

• Why lighting represents the next big opportunity for integrators

• The challenges of adding lighting to your business model

• How CEDIA plans to educate and support its members

• What does this shift mean for the future of smart home integration

Whether you're already exploring lighting or still unsure where to start, this episode offers clarity, leadership, and insight into the future of residential technology.

AI is changing the game — but not the designer.
In this episode, Sarah Richter shares how she’s using AI to enhance creativity, save time, and stay focused on what really matters: the design.

We cover:
🎯 Where AI fits in early-stage workflows
📬 How it’s helping with client comms + marketing
🧠 Why curiosity (not code) is the key to using AI well

If you’ve been wondering how real designers are actually using AI — this one’s for you.

There’s a shift happening in the custom home world—AV integrators are stepping into lighting, but most don’t realize they’re now part of a much bigger story. This episode explores that turning point. It’s about power, partnership, and what happens when two expert worlds—lighting design and technology integration—finally meet.

Whether you're trying to add margin through lighting, avoid conflict on job sites, or just figure out what lighting designers actually do—this is your guide.

In this episode, renowned lighting designers Sean O’Connor and Thomas Paterson unpack:

This isn’t about fluff. It’s about real-world collaboration, respect, and helping integrators win in a space they’re just beginning to explore.

Mentorship isn’t a checkbox, a program, or a bullet point on a website—it’s a mindset. In this deeply reflective and energizing episode, Paige Donald joins Sam to challenge everything you think you know about mentoring.They explore what happens when teams build trust, lead with vulnerability, and invest in each other beyond just “doing the job.” You’ll hear how mentorship becomes the engine for creativity, loyalty, and long-term retention—an organic force that shapes culture from the inside out.From powerful real-world stories to actionable ideas, this episode offers a playbook for how to lead, grow, and belong in a team that thrives. Whether you're a leader, a designer, or someone looking to build better relationships at work—this episode will change the way you see mentorship.💬 Topics We Cover:-Why mentorship is more than a program-How vulnerability builds real trust-The difference between coaching and mentorship-Creating feedback loops that go both ways-Aligning teams through shared values-A culture-first approach to employee retention-How to build daily habits of connection-The hidden ROI of human-centered leadership-Real-world examples from SmithGroup’s team dynamics-The power of 10-minute check-ins🛠️ Who This Episode Is For:-Team leaders building long-term culture-Designers and creatives navigating mentorship-HR professionals rethinking retention-Anyone who believes people-process

Burn the Rulebook. Challenge Yourself. No Rules. Just Design + Creativity.

In this episode of the LytePOD, Keith Bradshaw — CEO and co-founder of Speirs Major — invites us into the mindset that has shaped one of the most iconic lighting design studios in the world.

From rejecting personal “style” to designing with emotional precision, Keith shares why the real competition is internal — and why great design demands risk, reflection, and the courage to start over again and again.

We talk about:

• Why lighting is a chameleon-like discipline

• The fear of repetition and creative stagnation

• How to lead a studio without losing creative fire

• Designing for feeling, not just form

• What separates good work from unforgettable work

This is a masterclass in creative discipline, and a rare glimpse into what it takes to stay great — even when no one’s watching.

Why can’t you just get a price for a light fixture? What exactly does a lighting rep do?

In this eye-opening episode, Sam sits down with Caitlin Mulligan to break down the architectural sales channel and shed light on the critical but often misunderstood role of manufacturers’ reps in the design and construction industry.From the pricing complexity of architectural products to the behind-the-scenes hustle for every purchase order, Caitlin explains the challenges, responsibilities, and realities of being a rep—and why it matters to designers, architects, and engineers alike.

Whether you’re an emerging designer, a seasoned architect, or curious about how materials actually get procured, this conversation pulls back the curtain on the sales process, so you can work smarter and build better relationships with reps.

Key Topics Covered:

✅ Why pricing a light fixture is more complex than you think

✅ The role of a manufacturer’s rep in the sales channel

✅ How reps support designers, architects, and engineers

✅ Why reps are tied to specific territories—and how that impacts projects

✅ How reps get compensated (and why they sometimes don’t)

✅ The hidden challenges of getting specified and staying specified

✅ The rep’s role in custom product modifications and technical support

✅ How reps influence product innovation by relaying market needs

✅ Why communication and transparency are key to mutual success

What does it mean to belong? In this honest and eye-opening episode, David Seok, associate and suido leader in NYC unpacks the sense of being a minority in a way that helps anyone understand what life is like when you don't look like other people—from cultural identity to hiring practices, mentorship, and representation.

Through personal stories as an Asian American designer, David reflects on unconscious bias, the power of community, and how to take real steps—big or small—toward creating inclusive workplaces where people feel seen.