How did the Smithsonian cut lighting energy usage by 80% while actually improving visibility and preservation? 
 
Tune in as Avi Mor and Lisa Reed speak with Scott Rosenfeld, lighting designer at the Smithsonian American Art Museum and Renwick Gallery. Scott shares his 30-year journey from theater lighting to museum environments, revealing how he "handcrafts" light for 5,000 luminaires across 125,000 square feet. We explore the critical intersection of technology and artistry, as Scott details how he's reduced energy consumption by 80% while improving quality through innovative LED implementations and sophisticated control systems. 
 
The discussion delves into the profound impact of thoughtful lighting design on museum experiences, from commissioning challenges to long-term maintenance. Scott has even collaborated with the Department of Energy, and explains the integration of lighting with IT infrastructure, and introduces the iPOP framework for understanding visitor experiences. Lighting shapes human perception, emotional responses, and accessibility—revealing that  lighting truly matters in creating meaningful environments for diverse audiences. 

In This Episode:  

About the show:  
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.  

Resources: 
Design Matters Podcast  https://designmattersmedia.com/ 
Smithsonian American Art Museum  https://www.si.edu/museums/american-art-museum 
Scott Rosenfeld LinkedIn  https://www.linkedin.com/in/scott-rosenfeld-fies-77b84412/ 
Smithsonian Institution  https://www.si.edu/ 
[email protected] 
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/ 
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w 
Lisa Reed  https://www.linkedin.com/in/lisa-j-reed-b198154/  
Reed Burkett Lighting Design http://www.rbldi.com 
Avraham Mor  https://www.linkedin.com/in/avrahammor/ 
Morlights  https://www.morlights.com/ 

What makes lighting designers "psychotically passionate" about their work when they're constantly battling value engineering? 
 
In this episode, Avi Mor and Lisa Reed speak with Katherine Stekr, CLD, IALD, MIES, EDAC, LEED AP BD+C, Founder + Principal, STEK Design. Their conversation explores the unique position of lighting designers as visual professionals alongside architects, interior designers, and landscape architects. Katherine shares her journey from architectural engineering student to establishing her own firm, emphasizing how lighting's psychological impact requires designers to expertly translate abstract concepts into tangible experiences for clients. 
 

The discussion delves into industry challenges including procurement complexities, value engineering struggles, and the critical need for stronger professional advocacy. All three lighting professionals debate practical strategies for maintaining design integrity through budget constraints and substitution attempts. The episode culminates with powerful reflections on lighting's profound ability to transform spaces and influence human wellbeing, reinforcing why lighting designers must stand united as essential contributors to the built environment. 

In This Episode:  

About the show:  

Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.  
 

Resources: 
 
[email protected] 

www.stekdesignco.com 

https://www.linkedin.com/in/katherine-stekr-cld-21b40214/ 

https://www.whelmedpodcast.com/ 

[email protected] 

Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/ 

Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w 

Lisa Reed  https://www.linkedin.com/in/lisa-j-reed-b198154/  

Reed Burkett Lighting Design http://www.rbldi.com 

Avraham Mor  https://www.linkedin.com/in/avrahammor/ 

Morlights  https://www.morlights.com/ 

Have you ever wondered how the vibrant and competitive architectural landscape of Dubai influences global lighting design trends? Discover the secrets from Lisa Reed's experience at the Light Middle East Conference! 
 
In this episode, Avi Mor and Lisa Reed dive deep into the world of lighting design, sparked by Lisa's recent trip to the Light Middle East Conference in Dubai. Lisa shares her observations about the global lighting design community, highlighting a consistent theme of restraint and intentionality in design. The discussion centers on advocacy for the lighting design profession, and Avi and Lisa brainstorm creative approaches to help people understand the crucial role of lighting designers, from potential outreach at home improvement stores to emphasizing the emotional and functional impact of thoughtful illumination. They discuss the profession's unique position of balancing technical precision with artistic creativity.  

In This Episode:   

About the show:  

Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.  
 

Resources: 

Light Middle East 2025 Conference Highlights 

Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/ 

Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w 

Lisa Reed  https://www.linkedin.com/in/lisa-j-reed-b198154/  

Reed Burkett Lighting Design http://www.rbldi.com 

Avraham Mor  https://www.linkedin.com/in/avrahammor/ 

Morlights  https://www.morlights.com/ 

How does the lighting industry foster a unique sense of community, and what lessons can we learn from its collaborative environment despite competition? 
 
In this episode, Avi Mor and Lisa Reed welcome lighting designer and podcast host Rachel Fitzgerald CLD, LC, IALD, IES, LEED AP BD+C. Rachel shares her 21-year journey through the lighting design world - from childhood curiosity about architecture to a degree in architectural engineering, Rachel’s path is driven by both passion and expertise. Avi, Lisa and Rachel delve into the rapid evolution of the industry, where technology and diverse projects continually reshape the landscape. Rachel emphasizes the importance of budget transparency and open communication for project success. There is also a delicate balance between creativity and technical expertise, often at the heart of the designer’s role. Lastly, Rachel offers valuable insights on maintaining work-life balance, particularly through her “Whelmed” podcast, advocating for self-care in an increasingly competitive and demanding field. 

In This Episode:  

About the show:  

Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.  
 

Resources: 

Rachel Fitzgerald LinkedIn  https://www.linkedin.com/in/rachel-fitzgerald-44901839/ 

Stantec https://www.stantec.com/en/services/lighting-design 

Whelmed Podcast https://www.whelmedpodcast.com/ 

Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/ 

Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w 

Lisa Reed  https://www.linkedin.com/in/lisa-j-reed-b198154/  

Reed Burkett Lighting Design http://www.rbldi.com 

Avraham Mor  https://www.linkedin.com/in/avrahammor/ 

Morlights  https://www.morlights.com/ 

In this episode, Avi Mor and Lisa Reed chat with Giulio Pedota, IALD, LC, LEED AP,  and Principal at Schuler Shook. Giulio shares his fascinating journey from computer programming in Venezuela to becoming a renowned figure in architectural lighting design. Giulio, Avi and Lisa discuss the unique blend of art and technology required in lighting design. From the irreplaceable expertise of skilled designers vs. software-generated visualizations, to the importance of real-world mock-ups, a collaborative relationship between architects and lighting designers is key to achieving aesthetic and functional goals. Giulio feels a great optimism about the future of the industry, particularly with advancements in LED technology and DALI controls. Tune in to hear insights on the transformative power of lighting design in enriching human experiences within architectural environments. 

In This Episode:   

About the show:  

Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.  
 

Resources: 
 
Giulio Pedota LinkedIn  https://www.linkedin.com/in/giulio-pedota-iald-lc-leed-ap-95056b5/ 

Schuler Shook  http://schulershook.com/ 

Gary Steffe Lighting Design  https://www.gsld.net/index.html 

Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/ 

Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w 

Lisa Reed  https://www.linkedin.com/in/lisa-j-reed-b198154/  

Reed Burkett Lighting Design http://www.rbldi.com 

Avraham Mor  https://www.linkedin.com/in/avrahammor/ 

Morlights  https://www.morlights.com/ 

In this episode, Avi Mor and Lisa Reed have a captivating discussion with Richard Wyton of Louvers International. As a veteran of the lighting industry, Richard shares his expansive career journey, along with perspectives on the evolution of lighting design. Can passion and historical knowledge help drive innovation within the field? The discussion covers the rise of LED technology, which has increased competition but often at the expense of quality. Design quality must be balanced with cost considerations, particularly in an industry where passion for creating and maintaining high-quality lighting solutions remains paramount. The conversation also delves into the complexities of lighting maintenance and the role of historical understanding in informing modern design. Richard advocates for a thoughtful approach that integrates environmental considerations and supports long-lasting, effective lighting systems. 
 

In This Episode:  

About the show:  

Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.  
 

Resources: 

Louvers International  www.louversintl.com  

Richard Wyton  https://www.linkedin.com/in/richard-wyton-mies-iald-aee-061a81b/ 

Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/ 

Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w 

Lisa Reed  https://www.linkedin.com/in/lisa-j-reed-b198154/  

Reed Burkett Lighting Design, Inc. http://www.rbldi.com 

Avraham Mor  https://www.linkedin.com/in/avrahammor/ 

Morlights  https://www.morlights.com/ 

Thank you to our sponsor Insight Lighting 

Curious about how modern lighting design blends technological advancements with historical elements? Discover how the St. Louis Arch's evolving lighting designs tell a story of innovation and tradition in our latest episode.

Avi Mor and Lisa Reed celebrate nearing 500 followers of the Lighting Matters podcast, and reflect on our unexpected path. Tune in to hear personal stories and insights from significant presentations, such as the presentation given at the ASLA National Conference. As we dig into the evolution of lighting technology, we spotlight fascinating projects like the 25-year history of lighting upgrades to the St. Louis Arch, and the transformation of the Chicago Post Office with LED upgrades. We also discuss the essential role of collaborative advocacy in the industry. Your feedback is invaluable, and we invite you to share your thoughts on LinkedIn, join the conversation, and help us shine a light on the dynamic world of lighting design.

In This Episode: 

About the show: 

Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.

Resources:

ASLA Conference

IALD Enlighten America Conference

DALI North America Summit

Lighting Matters Podcast Linkedin  https://www.linkedin.com/company/lighting-matters-podcast/

Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w

Lisa Reed  https://www.linkedin.com/in/lisa-j-reed-b198154/ 

Reed Burkett Lighting Design, Inc.  http://www.rbldi.com

Avraham Mor  https://www.linkedin.com/in/avrahammor/

Morlights  https://www.morlights.com/

How did Brittany Lynch's unique upbringing under Montana's starry skies shape her passion for sustainable lighting design and advocacy against light pollution? 

In this episode, hosts Avi Mor and Lisa Reed welcome Brittany Lynch, Assoc. IALD, LC, and Senior Designer II for Clanton & Associates. Brittany shares her transformative journey from a child fascinated by architecture and stargazing to a dedicated advocate for quality lighting.   

By focusing on environmentally conscious lighting practices, Brittany aims to unite communities around the shared goal of reducing light pollution. She offers insights into the importance of effective communication with the public and local governments, ensuring that technical criteria are understood and embraced by diverse communities. Brittany addresses the conflicting demands of stakeholders like police and retail businesses, and her stories reveal the ongoing struggle to update outdated lighting ordinances and the need for quality solutions aligned with dark sky principles. Though there are still many challenges, Brittany paints a hopeful future where thoughtful lighting design not only enhances our environments but also preserves the night sky for generations to come. 
 

In This Episode:  

About the show:  

Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.  

Resources: 
Brittany Lynch LinkedIn 
Clanton Associates 
Lisa Reed LinkedIn 
Avraham Mor LinkedIn 
Reed Burkett Lighting Design 
Morlights 
Thank you to our sponsor Bartco Lighting 

In this episode, hosts Avi Mor and Lisa Reed share their personal career journeys and insights. Avi Mor, founder of Mor Lights, and Lisa Reed, Principal and CEO of Reed Burkett Lighting Design, explore how Avi’s theatrical background informs his innovative approaches in architectural settings. Avi and Lisa discuss the challenges and triumphs of their industry, highlighting the importance of passion, advocacy, and technical precision in creating lighting solutions that resonate emotionally and functionally.  

Avi shares his enthusiasm for problem-solving and design defense, particularly in advocating for cost-effective solutions like DALI lighting controls. Lisa, on the other hand, is driven by creating spaces that inspire and excite people, such as the impactful Pillars of the Valley installation. Together, they tackle industry frustrations, including extended payment schedules and pricing transparency, while advocating for independent, unbiased advice in lighting design. The episode wraps up with a call to appreciate the transformative power of lighting in everyday experiences. 

In This Episode:  

About the show:  

Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.  
 

Resources: 
Lisa Reed LinkedIn 
Avraham Mor LinkedIn 
Reed Burkett Lighting Design 
Morlights 
 

What are the hidden secrets behind the successful collaboration and mentorship in the lighting design industry? 

In this episode, hosts Lisa Reed and Avi Mor are joined by Thomas Paterson, IALD, Director, Lux Populi SA de CV. Lux Populi is an architectural and artwork lighting design consultancy, based in Mexico, with clients throughout the world. In our conversation, we explore the importance of knowledge-sharing, the critical role of controls and commissioning, and the necessity of rethinking industry practices and education to better serve clients. 

Mentorship and soft skills play a pivotal role in shaping the future of the lighting design industry. As we reflect on personal journeys and the impact of mentorship, we discuss how investing in mentorship for mid-career professionals and teaching key soft skills can drive industry growth. We cover the significance of effective communication, relationship management, and collective action to foster a supportive and collaborative community. We’re sending out a “Call to Arms” to the entire industry to create opportunities for knowledge sharing and mentorship. 

In This Episode: 

About the show:  

Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.  

Resources: 

Thomas Paterson LinkedIn 

Lux Populi  

Lisa Reed LinkedIn 

Avraham Mor LinkedIn 

Reed Burkett Lighting Design 

Morlights