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"If someone would say we have $1 million for finishes but no lighting designer, or $600,000 with a lighting designer - I choose that second one every day of the week." - Karen Herold
Interior designer Karen Herold of Studio K joins hosts Lisa and Avi for an in-depth discussion about the critical relationship between interior design and lighting. With 25 years in hospitality design, Herold shares insights from her work with notable restaurateurs and her philosophy that "lighting makes or breaks every project." The conversation explores how lighting creates emotional environments, the challenge of selling lighting design services to clients, and innovative approaches like rechargeable table lamps changing traditional restaurant lighting strategies. Herold emphasizes the collaborative nature of successful projects, stating "if you don't light it correctly, you might as well not design it" - echoing Steve Wynn's design philosophy that has guided her career from Vegas casinos to mountain resorts.
In This Episode:
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:
Karen Herold www.studiokcreative.com
Lighting Matters Podcast LinkedIn https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
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"No amount of photometric studies is gonna tell you how it's actually gonna perform until you actually see it at 10 o'clock at night." - Rob Reuland
Avi Mor of Mor Lights and Lisa Reed of Reed Burket Lighting Design reflect on their first year hosting Lighting Matters, outlining their evolved mission to advocate for lighting design as the fourth essential visual profession alongside architects, interior designers, and landscape architects. They discuss the critical need for unified industry advocacy through organizations like IES and IALD. "Why would you create something new when there's already brand recognition?" Mor asks about working within existing structures. The hosts examine how lighting gets overlooked by major design organizations and their strategy to bring lighting conversations to broader industry events. Reed emphasizes that quality lighting design isn't about project size but about "meeting the visual needs of the people occupying that space."
In This Episode:
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
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"No amount of photometric studies is gonna tell you how it's actually gonna perform until you actually see it at 10 o'clock at night." - Rob Reuland
What happens when someone starts taking out trash at 17 and becomes a principal at one of Chicago's leading landscape architecture firms? Rob Reuland from Site Design Group joins hosts Lisa Reed and Avi Mor for a fascinating exploration of how lighting and landscape professionals must collaborate to create truly exceptional spaces. "I couldn't agree more that landscape architecture is so misunderstood," Rob admits early in the conversation. "A lot of people do think it's just about plants, but we do so much more." From hardscape detailing to community engagement to serving as therapists between consultants, the profession demands far more than plant knowledge.
But here's where it gets interesting for lighting professionals. Should the industry push for "lighting architect" status instead of "lighting designer"? Rob's perspective from the licensed landscape architecture world offers compelling insights. The conversation tackles Chicago's disastrous LED streetlight conversion - a $280 million project completed without lighting design input that resulted in harsh, glaring fixtures. "It just drives me crazy that it went LED, but to some 6,000K the brightest white thing you can possibly imagine," Rob reflects. They dive deep into the five principles of responsible outdoor lighting, tree uplighting challenges, and why the new lighting standards focusing on human health rather than foot candles represent a massive shift for the profession.
In This Episode:
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:
www.site-design.com
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
Thank you to our sponsor Lumen Pulse: https://www.lumenpulse.com/
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"A 50,000-hour fixture, if it's on 24/7, like in many municipal buildings or hospitals…it won't even last six years." - Anne Kustner-Haser
Anne Kustner Haser, President of AKLD Lighting Design joins hosts Lisa Reed and Avi Mor to tackle the urgent challenge of lighting maintainability in an industry where "lifetime" LEDs often fail within years. Drawing from three decades of experience designing for hospitality, retail, and high-end residential projects, Anne challenges manufacturers' assumptions about fixture longevity while advocating for serviceable components. "How sustainable is a fixture if you throw it away in seven years because you can't maintain it?" she asks, highlighting the disconnect between energy savings and total lifecycle costs.
The conversation delves into practical strategies for project longevity, from remoting drivers to specifying spare fixtures. When a Wisconsin seminary expects lighting to last 65 years while tech companies expect the same from their buildings, how do we design accordingly? Avi, Lisa, and Anne explore maintainability ratings, controls ownership, and stocking strategies that keep spaces illuminated for decades instead of years. For professionals who want lighting that works as long as the spaces they illuminate, this episode offers crucial insights into the industry's looming "tsunami of maintenance."
In This Episode:
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:
Anne Kustner Haser LinkedIn https://www.linkedin.com/in/annekustnerhaser/
AKLD Lighting Design www.akld.net
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
Thank you to our sponsor Lumen Pulse: https://www.lumenpulse.com/
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Why are architects who collaborate with lighting designers winning more ambitious clients?
Architect Michael Byrd of Core10 Architecture in St. Louis shares his journey from skeptic to advocate for professional lighting design. "We bought an existing firm and thought we knew everything," he admits. Yet as projects grew more ambitious, his team discovered critical blind spots. A high-end restaurant renovation gone wrong forced them to confront their limitations. Who would have thought dimming LEDs could cause such client distress? The emergency call to lighting designer Lisa Reed saved the project and transformed their approach forever. Through standout examples—a glass-clad bank that glows at night, a 1950s building renovation where lighting changes made immediate impact—Byrd demonstrates how professional lighting elevates both spaces and photography.
The conversation tackles practical challenges lighting professionals face daily: when to bring designers into projects, how to convince cost-conscious developers, and the frustration of maintenance issues when non-matching replacements destroy carefully crafted lighting schemes. For lighting designers seeking to expand their client base, Byrd offers invaluable perspective on making your case to architects. "We're getting better projects, more ambitious clients," he explains, directly attributing this growth to embracing lighting expertise. This episode isn't just informative—it's ammunition for your next client meeting.
In This Episode:
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:
Michael Byrd, CCS CCCA AIA LinkedIn
CORE10 Architecture
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
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Why are 90% of lighting designers making a critical mistake by not designing the control systems for their projects?
Tune in as Avi Mor and Lisa Reed speak with Brett Andersen and Kenny Schutz of Focus Lighting. What sets them apart? Their innovative business model combining design with procurement expertise. Both Brett and Kenny trace their paths from theatrical lighting to architectural design, revealing how theater's "ultimate deadline" mentality shaped their approach. Focus Lighting's dedicated lighting lab—a 25' x 25' two-story space with seven line sets—serves as their testing ground, where Brett insists: "Seeing is believing." The episode, sponsored by Lumen Pulse, underscores why lighting designers must control system specification rather than leaving it to engineers who "call their favorite rep."
Later the discussion shifts to procurement challenges and the heavy responsibilities involved. Kenny warns designers considering this path that "your motivation has to be in the right place." Memorable project stories abound. Kenny recalls positioning lights beneath a T-Rex skeleton, while Brett shares how his park design transformed disconnected Dallas neighborhoods into vibrant community spaces. Could lighting design be the most influential but overlooked factor in architectural success? The episode closes with reflections on IALD membership and Brett's deceptively simple advice: pick up a fixture every day. Their parting wisdom? Lighting matters—not just aesthetically, but in how we experience our built environment.
In This Episode:
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:
[email protected]
[email protected]
Focus Lighting
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
Thank you to our sponsor:
https://www.lumenpulse.com/
https://www.linkedin.com/company/lumenpulse/
Watch on YouTube
How did the Smithsonian cut lighting energy usage by 80% while actually improving visibility and preservation?
Tune in as Avi Mor and Lisa Reed speak with Scott Rosenfeld, lighting designer at the Smithsonian American Art Museum and Renwick Gallery. Scott shares his 30-year journey from theater lighting to museum environments, revealing how he "handcrafts" light for 5,000 luminaires across 125,000 square feet. We explore the critical intersection of technology and artistry, as Scott details how he's reduced energy consumption by 80% while improving quality through innovative LED implementations and sophisticated control systems.
The discussion delves into the profound impact of thoughtful lighting design on museum experiences, from commissioning challenges to long-term maintenance. Scott has even collaborated with the Department of Energy, and explains the integration of lighting with IT infrastructure, and introduces the iPOP framework for understanding visitor experiences. Lighting shapes human perception, emotional responses, and accessibility—revealing that lighting truly matters in creating meaningful environments for diverse audiences.
In This Episode:
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:
Design Matters Podcast https://designmattersmedia.com/
Smithsonian American Art Museum https://www.si.edu/museums/american-art-museum
Scott Rosenfeld LinkedIn https://www.linkedin.com/in/scott-rosenfeld-fies-77b84412/
Smithsonian Institution https://www.si.edu/
[email protected]
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
Watch on YouTube
What makes lighting designers "psychotically passionate" about their work when they're constantly battling value engineering?
In this episode, Avi Mor and Lisa Reed speak with Katherine Stekr, CLD, IALD, MIES, EDAC, LEED AP BD+C, Founder + Principal, STEK Design. Their conversation explores the unique position of lighting designers as visual professionals alongside architects, interior designers, and landscape architects. Katherine shares her journey from architectural engineering student to establishing her own firm, emphasizing how lighting's psychological impact requires designers to expertly translate abstract concepts into tangible experiences for clients.
The discussion delves into industry challenges including procurement complexities, value engineering struggles, and the critical need for stronger professional advocacy. All three lighting professionals debate practical strategies for maintaining design integrity through budget constraints and substitution attempts. The episode culminates with powerful reflections on lighting's profound ability to transform spaces and influence human wellbeing, reinforcing why lighting designers must stand united as essential contributors to the built environment.
In This Episode:
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:
[email protected]
www.stekdesignco.com
https://www.linkedin.com/in/katherine-stekr-cld-21b40214/
https://www.whelmedpodcast.com/
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
Watch on YouTube
Have you ever wondered how the vibrant and competitive architectural landscape of Dubai influences global lighting design trends? Discover the secrets from Lisa Reed's experience at the Light Middle East Conference!
In this episode, Avi Mor and Lisa Reed dive deep into the world of lighting design, sparked by Lisa's recent trip to the Light Middle East Conference in Dubai. Lisa shares her observations about the global lighting design community, highlighting a consistent theme of restraint and intentionality in design. The discussion centers on advocacy for the lighting design profession, and Avi and Lisa brainstorm creative approaches to help people understand the crucial role of lighting designers, from potential outreach at home improvement stores to emphasizing the emotional and functional impact of thoughtful illumination. They discuss the profession's unique position of balancing technical precision with artistic creativity.
In This Episode:
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:
Light Middle East 2025 Conference Highlights
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
Watch on YouTube
How does the lighting industry foster a unique sense of community, and what lessons can we learn from its collaborative environment despite competition?
In this episode, Avi Mor and Lisa Reed welcome lighting designer and podcast host Rachel Fitzgerald CLD, LC, IALD, IES, LEED AP BD+C. Rachel shares her 21-year journey through the lighting design world - from childhood curiosity about architecture to a degree in architectural engineering, Rachel’s path is driven by both passion and expertise. Avi, Lisa and Rachel delve into the rapid evolution of the industry, where technology and diverse projects continually reshape the landscape. Rachel emphasizes the importance of budget transparency and open communication for project success. There is also a delicate balance between creativity and technical expertise, often at the heart of the designer’s role. Lastly, Rachel offers valuable insights on maintaining work-life balance, particularly through her “Whelmed” podcast, advocating for self-care in an increasingly competitive and demanding field.
In This Episode:
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:
Rachel Fitzgerald LinkedIn https://www.linkedin.com/in/rachel-fitzgerald-44901839/
Stantec https://www.stantec.com/en/services/lighting-design
Whelmed Podcast https://www.whelmedpodcast.com/
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
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